What's New in Association Publishing
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The document discusses key topics from an 2013 Association Communications Benchmarking Report. It found that nearly 400 association leaders participated with a 99% completion rate. On average, associations engage with members 8.9 times per month via social media. The document also discusses the importance of video for associations and tips for an effective digital strategy, such as keeping subject lines short and content brief for mobile readers. It emphasizes taking a content 360 approach by integrating print, online, and event content.
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What's New in Association Publishing
- 1. Mark Migliore, Publisher Dana Plotke, Marketing Manager What's New in Association Publishing
- 2. TOPICS FOR DISCUSSION • 2013 Association Communications Benchmarking Report • Why Video Needs to be on Your Radar • Digital and Mobile, Mobile, Mobile • Content 360
- 3. • Followed up on key takeaways from the more comprehensive 2011/2012 study • Nearly 400 senior trade and professional association leaders across a variety of market segments participated • 99% completion rate 2013 ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT
- 6. 2013 ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT A recent article we published on "burnout" was one of the most popular of 2012 in Association Adviser eNews
- 9. On average, associations are engaging with members 8.9 times per month via social media 2013 ASSOCIATION COMMUNICATIONS BENCHMARKING REPORT
- 10. RISING ABOVE THE CLUTTER WITH VIDEO VIDEO
- 11. RISING ABOVE THE CLUTTER WITH VIDEO 40 BILLION
- 16. DIGITAL STRATEGY
- 17. WHAT IS YOUR DIGITAL STRATEGY? 2017
- 18. WHAT IS YOUR DIGITAL STRATEGY?5 TIPS • Keep subject lines short • Limit data-heavy tables and large pictures. • Keep the content short and link to more info. • Use large fonts for links to make tapping easier for readers. • Use a single column layout.
- 19. CONTENT 360
- 21. INTEGRATING PRINT, ONLINE & EVENTS
- 22. Mark Migliore, Publisher Dana Plotke, Marketing Manager What's New in Association Publishing