1. DARA QUACKENBUSH SENIOR LECTURER, PUBLIC RELATIONS TEXAS STATE UNIVERSITY TWITTER: @DQUACK EMAIL: DARA@DARAQUACKENBUSH.COM The 3 Punches Needed to Create Knock-Out PR
Demographics are the average or typical characteristics of the people who buy your products or services. Such characteristics include age, income, education, status, type of occupation, region of country, or household size. Demographics can also include the age of children, the status of home ownership, one's home value, and whether one's home is located in an urban or a rural location. Psychographics take this idea a step further: These include people's lifestyles and behaviors — where they like to vacation, the kinds of interests they have, the values they hold, and how they behave.
Randall’s vs HEB
Remember from night one, PR = storytelling Elevator pitch Biggest mistake people make is making things complicated Story of the guy at MBC who couldn’t tell me what he did