2. Navicor came about when inspiration on a personal level ignited a mission to
make a difference on a professional one. We are what happens when a group
of skilled advertisers come together to let our passion drive our profession. In
January 2005, we set out to apply our advertising expertise exclusively to the
specialty markets of immunology and oncology. Because, frankly, we feel it’s
needed here most. Most of us have been touched by these diseases. Some
of us have lost a loved one to them. And all of us are committed to affecting
change in the treatment of them.
You’re searching for Historically, specialty products often had to compromise therapeutic expertise
something different. for creative innovation. But at Navicor, science and art are perfectly balanced
to distill the highly scientific information of immunology and oncology into
thoughtful communication that persuades and motivates. Specialty products
So were we. need an agency with an exclusive focus on the specialty markets in which
they operate. Because that’s the only way we can connect these life-changing
therapies with the patients who need them most.
At Navicor, we transform patients into survivors by transforming specialty
products into brands.
3. We don’t just say we’re different. We do things differently. Navicor is
uniquely capable not only because of our exclusive focus on oncology and
immunology, but also because of our ability to apply our extensive and
collective expertise to these specialty markets. We not only know the elements
necessary for brand success, but we also know how they must be adapted for
these sensitive therapeutic arenas. And underneath all of our know-how is a
core set of beliefs that guide our work on your brand each day.
We believe we can change things. Each one of us is inspired by the
patients whose lives we help touch. They are what we stand for, the essence
A difference you of our existence as a company, and the very reason we have each chosen
to work here. We are motivated to make a significant impact on the lives of
can believe in. patients living with cancer and autoimmune diseases by setting and achieving
high expectations, thinking originally, behaving differently, and ceaselessly
pursuing positive transformation.
To change lives, we change the way agencies work. At Navicor, everyone is
an idea person, including our clients. We operate in an intimate structure free
from traditional agency barriers. We do not relegate creative and strategy to
certain departments, but rather believe they are skills shared by everyone.
We are not defined according to our talents, but rather united by our passion
to put them to good use.
4. We believe in the power of partnership. While we know how to achieve
brand success through our exclusive process, we also know how important
your brand is to you and value your perspective on it. So we invite you to
help us build it into something even more amazing. Our practice of Ideation
Generation uncovers fresh outlooks and welcomes creative thinking from
everyone. Whether you think analytically or emotionally, your input is equally
We believe in the important, and your involvement in the branding process gives you a
power of partnership.
significant advantage over companies who think more traditionally.
As your partner, we employ a branding philosophy that incorporates your
views and voice every step of the way. We have worked with big and small
pharmaceutical companies, biotechnology companies of every size, and
even the smallest emerging businesses. We know how to scale our approach
as well as our solutions to help you achieve your vision for brand success.
5. We believe intellectual rigor is imperative. At any given time, the oncology
and immunology marketplaces are populated by more than 600 compounds
in clinical development. Creative communication and strategy must go beyond
current indications and demonstrate foresight correlating to emerging data.
So when our creative people aren’t writing or designing, they’re taking classes
about the diseases your brand treats, clinical trials and outcomes, and pipeline
therapies. And when our account folks aren’t talking to you, they’re studying
competitive creative and participating in brainstorming exercises to help your
We believe intellectual brand tell a compelling story with complicated data. After all, in order to
rigor is imperative.
successfully brand specialty products, we must all be specialists.
Collectively, we have more than 30 years of marketing and medical experience
with oncology and immunology products, launching, repositioning, and
reinvigorating brands. Together, we have written hundreds of sales aids and
created communication collateral that has touched millions of patients. We are
poised and prepared to apply our specialty experience to your brand and to
hit the ground running, armed with expertise and insight gained from a variety
of disciplines.
6. The network of experience at Navicor is at once both broad and focused.
The people who work on your brand know the challenges you face and
have, in most cases, faced them before. From different backgrounds, we
have come together to apply our depth and breadth of experience to these
specialty markets, and we have brought proven successes from a wide
variety of disciplines.
Marketing
Our marketers are steeped in US and global experience,
Our people make all including product launches and franchise brands
the difference. Medical
Our medical staff is experienced in oncology/hematology/immunology
clinical and basic research along with genetics counseling
Creative
Our award-winning creative team members each have more than a
decade of specialty communication experience
Sales
Our account representatives offer medical liaison, sales, and sales
training experience in specialty products
7. Navicor is made up of professionals with up to 30 years of marketing, advertising,
and medical experience promoting oncology and immunology brands.
Oncology Immunology
• Breast cancer • Human Immunodeficiency Virus (HIV)
• Prostate cancer • Chronic hepatitis B (CHB)
• Head and neck cancer • Multiple sclerosis
Our experience
• Colorectal cancer • Hepatitis C
• Pancreatic cancer • Psoriasis
• Non-small cell lung cancer • Lupus nephritis
is focused • Ovarian cancer • Organ transplantation
• Bladder cancer • Asthma
• Melanoma • Vaccines
• Esophageal cancer • Coagulation
• Multiple myeloma
• Myelodysplastic syndrome
• Myeloprolific disorders
• Non-Hodgkin’s lymphoma
