due to the development of technology,the world today transfer from traditional marketing to digital marketing.which is easy to contact,purchase and sell a commodity and service.

1. We live in a super-connected world these days and as such,
advertising and marketing are no longer the same animals
they once were.
This is especially true due to the rise of social media, which
has changed how businesses communicate with potential
and existing clients.
So what exactly is digital marketing and what does it
encompass? Basically, it’s a collective term which is used
where marketing meets internet technology and other forms
of new media.

2.  Digital marketing is a form of direct marketing
which links consumers with sellers electronically
using interactive technologies like emails,
websites, online forums and newsgroups,
interactive television, mobile communications
etcetera ( Kotler and Armstrong, 2009 )

3.  the term digital marketing has become popular
thanks to the inclusion of a wider range of digital
and network communication technologies,
including mobile phones and digital television, in
the pursuit of marketing

4. Social media is best understood as a group of new
kinds of online media, which share most or all of
the following characteristics:
Participation
social media encourages contributions and
feedback from everyone who is interested. It
blurs the line between media and audience.

5. Openness
most social media services are open to feedback and
participation. They encourage voting, comments and the
sharing of information. There are rarely any barriers to
accessing and making use of content – password-protected
content is frowned on.
Conversation
whereas traditional media is about “broadcast” (content
transmitted or distributed to an audience) social media is
better seen as a two-way conversation.

6. Community
social media allows communities to form quickly and
communicate effectively. Communities share common
interests, such as a love of photography, a political issue
or a favorite TV show.
Connectedness
Most kinds of social media thrive on their
connectedness, making use of links to other sites,
resources and people.

9. 1: Social networks
 these sites allow people to build personal web
pages and then connect with friends to share
content and communication. The biggest social
networks are MySpace, Facebook and Bebo.

10. 2: Content communities
communities which organize and share
particular kinds of content. The most popular
content communities tend to form around photos
(Flickr), bookmarked links (del.icio.us) and
videos (YouTube).

11. 3: Wikis
these websites allow people to add content to or
edit the information on them, acting as a
communal document or database. The best-
known wiki is Wikipedia4, the online
encyclopedia which has over 2 million English
language articles.

12. 4: Blog and Forums
Online forums allow members to hold
conversations by posting messages. Blog
comments are similar except they are attached to
blogs and usually the discussion centers around
the topic of the blog post. There are MANY
popular blogs and forums

13. 5: Micro blogging
social networking combined with bite-sized
blogging, where small amounts of content
(‘updates’) are distributed online and through the
mobile phone network. Twitter is the clear leader
in this field.

14. 6: Social News
 Services that allow people to post various news
items or links to outside articles and then allows it’s
users to "vote” on the items. The voting is the core
social aspect as the items that get the most votes are
displayed the most prominently. The community
decides which news items get seen by more people.
The most popular are Digg and Reddit.

15. 7: Interest-based networks
One of the most wonderful opportunities presented by
social media is the ability to find people with common
interests, no matter how niche these hobbies may first
appear to be. In addition to Face book and LinkedIn
Groups and Google+ communities, there are whole
networks dedicated to exploration of interest such as
Last.fm for musicians and music lovers, and Good reads
for authors and avid readers

16. Podcasts
audio and video files that are available by
subscription, through services like Apple
Itunes, Tidal, Bbm, Whatsup, Imo.

17. PREPARED BY
DR JOHN HESHIMA –
+255655925556