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Rethinking Failure:
Finding The Opportunities
In Our Challenges

Digital Book World, January 2014
Dominique Raccah
Sourceb...
#DBW14
failure in book publishing
2 kinds of
failure in book publishing
Every day in America
3,500 books are
published* and only a
handful will be considered
successful by any criteria

*Bowker
2 Kinds of Failure in Book
Publishing

1. Books fail
How We Respond to
Failure in Book Publishing

1.

Books fail

IGNORE
2 Kinds of Failure in Book
Publishing

1. Books fail
2. Corporate experiment or
expansion fails
2 Kinds of Failure in Book
Publishing

2. Corporate experiment or
expansion fails
“throw it against the wall
and see what sticks”
strategy
today opportunity for a
better strategy
our goal has to be to
increase the probability
that a book, a series or
a program will be
successful
In order to do that we need
to understand why the
successful ones succeed
and the failures fail
Need better data, better
processes, and more
transparency around
every step in the
publishing process
And what’s critically
important is that we
rethink our whole view on

FAILURE
Here’s why…
“You don’t get better if you
win all the time. You look at
yourself more if you lose.”
- Jeremy Lin,
Houston Rockets
“If you lead a team, a business unit or
a company, giving yourself and your
team permission to fail may result in a
breakt...
some of my favorite
uses for failure
My Favorite Uses For Failure

Failure as an
instant of
discovery
What we learned from Poetry Speaks
My Favorite Uses For Failure

Failure as a moment of
inspiration
Duh!

Aha!
My Favorite Uses For Failure

Failure as an opportunity to
come together, to create
and strive together
January 2009
Not Business As Usual
Sourcebooks Company Update
~•~
My Favorite Uses For Failure

Failure as a recommitment to
discipline and process
My Favorite Uses For Failure

Failure as an opportunity to
celebrate, model and teach
My Favorite Uses For Failure

Failure as a means of
unleashing creativity and play
My Favorite Uses For Failure

Failure as the
opportunity to STOP
doing something
EDU pivot all about creating and
expanding opportunities for our
authors (and our team)
around study aids books and
My Favorite Uses For Failure

Failure as the opportunity
to STOP doing
something…
stopping doing something
allows you to s...
My Favorite Uses For Failure

Failure as an opportunity for
inquiry, an opportunity to
learn something else…
Agile Publishing Model – 3 goals
1.

More efficient (successful product
development faster)

2.

Better author experience
...
My Favorite Uses For Failure

Agile publishing this title led
to agile as a way of thinking
in our organization…and that
i...
My Favorite Uses For Failure

Sometimes failure signals a
bigger opportunity
Put Me In The Story

We tried 4 other versions of Put Me In The Story
before this one…
9 of My Favorite Uses For Failure
1.

2.
3.
4.

5.

6.

7.

8.

Failure as an instant of discovery
Failure as a moment of ...
Today, we have a new
model. An experimental
model, that’s data-centric,
creative and exciting.
The Lean Startup Model
this experimental model
has worked for us
In this model:
failure is an event.
It’s about the facts.
It’s not about you.
“Bezos didn’t take the defeat personally.
He later cast the mistake as the first
step in a series of important
experiments...
Fear of failure can stop
you from playing
your best game
Failure actually is the
promise of getting it right
tomorrow
“A failure-free environment is an
innovation-free zone”

- TechRepublic
The Power of Failing
I hope this is the last time
we talk about failure.
It’s about
experiments and results…
Looking forward to
discussing
our experiments and results
together!
Dominique Raccah
Publisher and CEO, Sourcebooks
Twitte...
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Rethinking Failure: Finding the Opportunities in Our Challenges #DBW14

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Dominique Raccah, the owner and CEO of Sourcebooks, believes that "learning from failure is mission critical". She spends real effort training her team to understand what pivots mean, how they occur, and how the organization grows forward together because she is sure those understandings are a key to ultimate success. Perhaps because she is both owner and CEO, she can be more comfortable about recognizing a failure for what it is than could somebody running somebody else's company. The experiences Dominique will describe won't sound unfamiliar to anybody in any company which is trying new things all the time but we expect her lessons about how companies can progress through failure might inspire some new thoughts for others about how to handle it when it arises.

Publié dans : Formation, Business

Rethinking Failure: Finding the Opportunities in Our Challenges #DBW14

  1. 1. Rethinking Failure: Finding The Opportunities In Our Challenges Digital Book World, January 2014 Dominique Raccah Sourcebooks, Inc.
  2. 2. #DBW14
  3. 3. failure in book publishing
  4. 4. 2 kinds of failure in book publishing
  5. 5. Every day in America 3,500 books are published* and only a handful will be considered successful by any criteria *Bowker
  6. 6. 2 Kinds of Failure in Book Publishing 1. Books fail
  7. 7. How We Respond to Failure in Book Publishing 1. Books fail IGNORE
  8. 8. 2 Kinds of Failure in Book Publishing 1. Books fail 2. Corporate experiment or expansion fails
  9. 9. 2 Kinds of Failure in Book Publishing 2. Corporate experiment or expansion fails
  10. 10. “throw it against the wall and see what sticks” strategy
  11. 11. today opportunity for a better strategy
  12. 12. our goal has to be to increase the probability that a book, a series or a program will be successful
  13. 13. In order to do that we need to understand why the successful ones succeed and the failures fail
  14. 14. Need better data, better processes, and more transparency around every step in the publishing process
  15. 15. And what’s critically important is that we rethink our whole view on FAILURE
  16. 16. Here’s why…
  17. 17. “You don’t get better if you win all the time. You look at yourself more if you lose.” - Jeremy Lin, Houston Rockets
  18. 18. “If you lead a team, a business unit or a company, giving yourself and your team permission to fail may result in a breakthrough innovation that changes the direction of your organization.” - TechRepublic The Power of Failing
  19. 19. some of my favorite uses for failure
  20. 20. My Favorite Uses For Failure Failure as an instant of discovery
  21. 21. What we learned from Poetry Speaks
  22. 22. My Favorite Uses For Failure Failure as a moment of inspiration Duh! Aha!
  23. 23. My Favorite Uses For Failure Failure as an opportunity to come together, to create and strive together
  24. 24. January 2009 Not Business As Usual Sourcebooks Company Update ~•~
  25. 25. My Favorite Uses For Failure Failure as a recommitment to discipline and process
  26. 26. My Favorite Uses For Failure Failure as an opportunity to celebrate, model and teach
  27. 27. My Favorite Uses For Failure Failure as a means of unleashing creativity and play
  28. 28. My Favorite Uses For Failure Failure as the opportunity to STOP doing something
  29. 29. EDU pivot all about creating and expanding opportunities for our authors (and our team) around study aids books and
  30. 30. My Favorite Uses For Failure Failure as the opportunity to STOP doing something… stopping doing something allows you to start doing something else
  31. 31. My Favorite Uses For Failure Failure as an opportunity for inquiry, an opportunity to learn something else…
  32. 32. Agile Publishing Model – 3 goals 1. More efficient (successful product development faster) 2. Better author experience 3. More timely/updated books
  33. 33. My Favorite Uses For Failure Agile publishing this title led to agile as a way of thinking in our organization…and that impacted everything.
  34. 34. My Favorite Uses For Failure Sometimes failure signals a bigger opportunity
  35. 35. Put Me In The Story We tried 4 other versions of Put Me In The Story before this one…
  36. 36. 9 of My Favorite Uses For Failure 1. 2. 3. 4. 5. 6. 7. 8. Failure as an instant of discovery Failure as a moment of inspiration Failure as an opportunity to come Failure as a recommitment to discipline and process Failure as an opportunity to celebrate, model and teach Failure as a means of unleashing creativity and play Failure as the opportunity to STOP doing something Failure as an opportunity for inquiry
  37. 37. Today, we have a new model. An experimental model, that’s data-centric, creative and exciting.
  38. 38. The Lean Startup Model
  39. 39. this experimental model has worked for us
  40. 40. In this model: failure is an event. It’s about the facts. It’s not about you.
  41. 41. “Bezos didn’t take the defeat personally. He later cast the mistake as the first step in a series of important experiments to bring third-party sellers onto Amazon.” Brad Stone The Everything Store talking about Amazon Auctions
  42. 42. Fear of failure can stop you from playing your best game
  43. 43. Failure actually is the promise of getting it right tomorrow
  44. 44. “A failure-free environment is an innovation-free zone” - TechRepublic The Power of Failing
  45. 45. I hope this is the last time we talk about failure.
  46. 46. It’s about experiments and results…
  47. 47. Looking forward to discussing our experiments and results together! Dominique Raccah Publisher and CEO, Sourcebooks Twitter: @draccah

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