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The Digital Transformation
of the Book
The Impact of Romance Readers
Dominique Raccah
Sourcebooks, Inc.
February 2015
Today, all media are
undergoing a transformation
…the transformation of books
is fundamentally different
[ 1. The ebook reader ]
Benefits of e-reading devices"
BISG — US 2010 data
who is this customer:
reader who reads a lot 
In U.S., converted 
our most voracious readers first
Who is Today’s Core Trade "
E-Book Buyer (in the U.S.)?
p  Woman (66%)
p  45 to 54 years old
p  HH Income ~$77K
Yr
p  ...
So heavy fiction readers
(many of them romance
buyers) were the innovators
and early adopters of ebooks
Benefits of e-reading devices"
BISG — US 2010 data
[ 2. Will ebooks kill print ? ]
There are lots of "
different kinds of books
© 2014, Book Industry Study Group, Inc.
77%	
  
23%	
  
Physical	
  	
   Digi...
© 2014, Book Industry Study Group, Inc.
Ebooks are replacing our cheapest
format…mass market books
$0.0	
  	
  
$1.0	
  	
...
[ 3. different authors’ career paths ]
Every day "
3,500 books are
published* "
in America
*Bowker 2013
Author	
  A	
  
W-­‐M	
  &	
  
Target	
  
B&N	
  
library	
  
ebook	
  
Amazon	
  
Author	
  C	
  
W-­‐M	
  &	
  
Target	
...
Author	
  A	
  
W-­‐M	
  &	
  
Target	
  
B&N	
  
library	
  
ebook	
  
Amazon	
  
Author	
  C	
  
W-­‐M	
  &	
  
Target	
...
Some of what we know today…
p  The transformation of books
is different
p  Print lives!
p  More important than ever
tha...
Thank you.
Email: dominique.raccah@sourcebooks.com "
Twitter: @draccah
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The Digital Transformation of the Book and the Impact of Romance Readers

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The deck I presented at the What Is Love? Romance Fiction In The Digital Age conference hosted by the Library of Congress, Center for the Book and the Popular Romance Project. In it I share data on how the digital transformation of the book and look at the impact romance readers have had on that transformation.

Publié dans : Business

The Digital Transformation of the Book and the Impact of Romance Readers

  1. 1. The Digital Transformation of the Book The Impact of Romance Readers Dominique Raccah Sourcebooks, Inc. February 2015
  2. 2. Today, all media are undergoing a transformation
  3. 3. …the transformation of books is fundamentally different
  4. 4. [ 1. The ebook reader ]
  5. 5. Benefits of e-reading devices" BISG — US 2010 data
  6. 6. who is this customer: reader who reads a lot In U.S., converted our most voracious readers first
  7. 7. Who is Today’s Core Trade " E-Book Buyer (in the U.S.)? p  Woman (66%) p  45 to 54 years old p  HH Income ~$77K Yr p  Predominantly fiction readers
  8. 8. So heavy fiction readers (many of them romance buyers) were the innovators and early adopters of ebooks
  9. 9. Benefits of e-reading devices" BISG — US 2010 data
  10. 10. [ 2. Will ebooks kill print ? ]
  11. 11. There are lots of " different kinds of books © 2014, Book Industry Study Group, Inc. 77%   23%   Physical     Digital    
  12. 12. © 2014, Book Industry Study Group, Inc. Ebooks are replacing our cheapest format…mass market books $0.0     $1.0     $2.0     $3.0     $4.0     $5.0     $6.0     2008   2009   2010   2011   2012   2013   Hardcover   So?cover   Mass-­‐market     E-­‐Books  
  13. 13. [ 3. different authors’ career paths ]
  14. 14. Every day " 3,500 books are published* " in America *Bowker 2013
  15. 15. Author  A   W-­‐M  &   Target   B&N   library   ebook   Amazon   Author  C   W-­‐M  &   Target   B&N   library   ebook   Amazon   Author  B   W-­‐M  &   Target   B&N   library   ebook   Amazon   3 debut authors launched at " same time (both physical + ebooks)
  16. 16. Author  A   W-­‐M  &   Target   B&N   library   ebook   Amazon   Author  C   W-­‐M  &   Target   B&N   library   ebook   Amazon   Author  B   W-­‐M  &   Target   B&N   library   ebook   Amazon   It’s important to think about where your reader might find you…
  17. 17. Some of what we know today… p  The transformation of books is different p  Print lives! p  More important than ever that the author know where to find their reader p  Romance readers have significantly shaped the ebook transformation
  18. 18. Thank you. Email: dominique.raccah@sourcebooks.com " Twitter: @draccah

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