Mtdc -‐mtcp technology commercialization workshop for start-
1. The Age of Wellness
Presentation by Dr. Amr M. Helal
Founder and CEO of Health Tech
The new definition for WWW
24 Abo El-Mahassin El Shazely Street, Gize POC 12411 Egypt
Tel. 00202 33458525 Fax 00202 33477755
Email amr@itm.com.eg web site www.ricencare.com
2. Agriculture and Food industries waste materials
a)Rice bran: more than 500 000 MT/year get rancid and
used as animal feed.
a) Orange peel: Egypt is ranked number 4 world wide,
number 9 in orange juice export and yet Egypt is not in
the market of pectin (460 Million US$/ year) but pectin
importing country
(One ton peel@US$7 contain 200 Kg pectin@US$12/kg
c) Olive leaves, grape seeds, pomegranate peel, artichoke
leaves
3. Health tech is a start up company investing in science
of nutraceuticals and functional food
It is here where an UNTOLD WEALTH of vitamins, minerals
and bioactives (CVD, DM type II, elevated Cholesterol levels,
Anti inflammatory & Hypertension and
.
However due to non stabilization of Rice Bran
it is still discarded or used as animal feed despite its high
content of bioactive substances
4. Previous Projects
Industrial Modernization Centre Fund (IMC)
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Phytochemical Study of SRB of budget 200,000 L.E
Implementation of SRB in food, pharmaceutical & cosmetic products of budget
100,000 L.E
Rice Bran Stabilization Pilot Unit, of budget 700,000 L.E (local patent submission)
European-Egyptian Innovation Fund (EEIF)
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Developing Egyptian Nutraceutical Rice Bran with a total budget of 192500 EURO
(trade secret !!)
Research Partners: (Business growth from their trust)
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National Research Centre, Egypt
Faulty of Agriculture, Mansoura University
Faculty of Pharmacy Cairo University
Faculty of Pharmacy, Coethe Universitat, Frankfurt, Germany
Faculty of Pharmacy, German University
VivaCell Biotechnology GmBH
BasPharma, The Netherlands
6. * Comparative Study on Egyptian Rice Bran Extracted by Solvents and
Supercritical CO2. Advances in Food Sciences, 35 (1), 2013, 23-29.
(Germany).
* Egyptian rice bran oil: chemical analysis of the main
phytochemicals. La Rivista Italiana delle Sostanze Grasse in 25
January, 2013 (Italy).
* Chemical, Rheological, Sensorial and Functional Properties of
Gelatinized Corn- Rice Bran Flour Composite Corn Flakes and
Tortilla Chips, Journal of Food Processing and Preservation, 2012
(Wiley)
* Rice bran oil: Preparation and evaluation of novel liquisolid and
semisolid formulations. International Journal of Pharmaceutical
compounding,
* Rice bran solid lipid nanoparticles: Preparation and characterization
Mohamed International Journal of Research in Drug Delivery Universal
Research Publications
7. Potential Health Benefits
*Developing a nutraceutical from Egyptian
Stabilized rice bran: pharmacological
approach PlantaMed 2011:77: 1229-1472
*Antidiabetic effects of a standardized
Egyptian rice bran extract. Phytother Res.
2013
*Rice bran extract protects from
mitochondrial dysfunction in guinea pig
brains. Pharmacol Res. 2013
10. A. Stabilized Rice Bran Extract with scientific
evidence of potential activity (EURO 100/kg).
B. Stabilized Rice bran Extract in Soft Gel
capsules Riciples (MOH registration , year 2
(24 capsules (12gm), retail price at EURO
3.5).
C. Oryza ( 30 sachets (150 gm.) at EURO 3.
11. Diabetic patients (as food supplement)
10 % of Egyptian are diabetics
Roughly 9 million patients with1% of them
has daily Supplements of Vit. E and others.
Riciplex is targeting 10 % of this segment
Estimated market is LE 3,780,000
By the end of 2014, the vitamins and minerals category will be worth EGP761.9m
($140.3m), with an expected CAGR of 6.2% between 2009 and 2014.
12. Aged population
A crude prevalence rate of dementia of 3.66%, (1.4% for Alzheimer's disease
3.1 Million Egyptians are
suffering from dementia, of them 1.2 Million Egyptian is suffering
(AD). This means at least about
from AD as a very conservative figure.
Riceplex and Oryza are very competitive supplements
compared to other ones.
13. Stunted children (under 5) and malnutrient
school students (6-12) (three years plan)
Where Does Egypt Stand?
• 29% of children under the age of five are stunted,
6% are underweight, and 7% are wasted.
التعلين تقزر استخذام ردة األرس في التغذية المذرسية
El Destor news paper Wednesday 11.12.2013
The school nutrition program is currently 450 Million
and planned to reach LE 3 Billion in 3 years
15. Riciplex and Oryza (supplements)
Pharmaceuticals supply chains
with
(20% retail discount, 12 %
marketing cost, 10 %
marketing aids)
Raw Stabilized Rice Bran
Food ingredient in school nutrition program
( supplier to Manufacturers; our
registered
formulations based on rice
bran)
Stabilized Rice Bran Extract
Energy food and beverage ingredients
International Exhibition (e.g, VITAFOOD, Gulf Food)
16. - Spin off from a company of 25 years
experience.
- 75% of share holders and managers are
under 35
- Unique vision of Industry and Market
driven R&D development
- Established EU and Egyptian (and
hopefully Malaysian through MTDC) multi
sectorial high ranked researchers
18. Now, Dr. Amr Helal, a pharmacist and company founder in Cairo,
developed a new method to stabilize the rice bran which opens
many new possibilities to use it. Together with different researchers
in Egypt and Germany, he started to analyze the impact of rice bran
on the human health and the progress of different diseases.
The Goethe University in Frankfurt is one of the partaking
research institutions. There, the scientists are testing the effects
of eating rice bran particularly on Alzheimer’s and high blood
pressure using mice as an indicator.
21. 2014- 2016 Pilot production of pectin from orange peels
Short listed for acceptance for R&D project lE 1
Million
Orange Production in Egypt
-Production:
-Fresh orange (3.5 million MT in 2012)
ranked # 6 in the world
-Export:
-Fresh orange (> one million MT in 2012)
ranked #4 in the world
-Orange Juice (3000 ton in 2012)
ranked #19 in the world)
-Domestic use > 2 million MT in 2012
-Waste “Orange peel” >40% of orange wt.
Orange peel contain > 20% pectin
- Pectin production in Egypt ZERO
22. Research Funds
A- Fund for R&D in rice bran
- EURO 100 000 (approved)
- EURO 250 000 (recipe for stunt fight,
submitted)
- EURO 1 Million (recipe for aged population ;
to be submitted by EU consortium using rice
bran as a basic ingredient)
B- Fund for Pectin Pilot Production from
orange peels
-LE 1 Million, short listed for acceptance
(STDF)
23. Health Tech Shared Finance
For Rice bran Business; US$ 500 000
(for production and marketing. (20142016)
For pectin production; US$ 500- 000
(for production (2016-2017)
24. The Investor/ company… WIN (ROI)
The Customer ..
WIN (affordable high Q)
The Community ..
WIN
(make use of waste materials and both health and
wealth standards are improved)
Thanks
Dr. Helal