SlideShare une entreprise Scribd logo
1  sur  24
Télécharger pour lire hors ligne
The Age of Wellness

Presentation by Dr. Amr M. Helal
Founder and CEO of Health Tech
The new definition for WWW
24 Abo El-Mahassin El Shazely Street, Gize POC 12411 Egypt
Tel. 00202 33458525 Fax 00202 33477755
Email amr@itm.com.eg web site www.ricencare.com
Agriculture and Food industries waste materials
a)Rice bran: more than 500 000 MT/year get rancid and
used as animal feed.
a) Orange peel: Egypt is ranked number 4 world wide,
number 9 in orange juice export and yet Egypt is not in
the market of pectin (460 Million US$/ year) but pectin
importing country
(One ton peel@US$7 contain 200 Kg pectin@US$12/kg
c) Olive leaves, grape seeds, pomegranate peel, artichoke
leaves
Health tech is a start up company investing in science
of nutraceuticals and functional food

It is here where an UNTOLD WEALTH of vitamins, minerals
and bioactives (CVD, DM type II, elevated Cholesterol levels,
Anti inflammatory & Hypertension and
.

However due to non stabilization of Rice Bran
it is still discarded or used as animal feed despite its high
content of bioactive substances
Previous Projects

Industrial Modernization Centre Fund (IMC)
o
o

o

Phytochemical Study of SRB of budget 200,000 L.E
Implementation of SRB in food, pharmaceutical & cosmetic products of budget
100,000 L.E

Rice Bran Stabilization Pilot Unit, of budget 700,000 L.E (local patent submission)

European-Egyptian Innovation Fund (EEIF)
o

Developing Egyptian Nutraceutical Rice Bran with a total budget of 192500 EURO
(trade secret !!)

Research Partners: (Business growth from their trust)
o
o
o
o
o
o
o

National Research Centre, Egypt
Faulty of Agriculture, Mansoura University
Faculty of Pharmacy Cairo University
Faculty of Pharmacy, Coethe Universitat, Frankfurt, Germany
Faculty of Pharmacy, German University

VivaCell Biotechnology GmBH
BasPharma, The Netherlands
A letter worth EURO 100000
* Comparative Study on Egyptian Rice Bran Extracted by Solvents and
Supercritical CO2. Advances in Food Sciences, 35 (1), 2013, 23-29.
(Germany).
* Egyptian rice bran oil: chemical analysis of the main
phytochemicals. La Rivista Italiana delle Sostanze Grasse in 25
January, 2013 (Italy).

* Chemical, Rheological, Sensorial and Functional Properties of

Gelatinized Corn- Rice Bran Flour Composite Corn Flakes and
Tortilla Chips, Journal of Food Processing and Preservation, 2012
(Wiley)
* Rice bran oil: Preparation and evaluation of novel liquisolid and
semisolid formulations. International Journal of Pharmaceutical
compounding,
* Rice bran solid lipid nanoparticles: Preparation and characterization
Mohamed International Journal of Research in Drug Delivery Universal
Research Publications
Potential Health Benefits

*Developing a nutraceutical from Egyptian
Stabilized rice bran: pharmacological
approach PlantaMed 2011:77: 1229-1472

*Antidiabetic effects of a standardized
Egyptian rice bran extract. Phytother Res.
2013

*Rice bran extract protects from
mitochondrial dysfunction in guinea pig
brains. Pharmacol Res. 2013
*
Rice bran oil has a composition of

Fatty acid

C14:0
C16:0
C18:0
C18:1
C18:2
C18:3

Myristic acid
Palmitic acid
Stearic acid
Oleic acid
Linoleic acid
α-Linolenic acid

http://en.wikipedia.org/wiki/Rice_bran_oil

%

0.6%
21.5%
2.9%
38.4%
34.4%
2.2%
Fatty Acid

Percentage

Lauric

C12

4.09

Myristic

C14

1.60

Palmitic

C16

1.02

Stearic

C18

10.32

Palmitoleic

C16:1

Linoleic

C18:2

29.07

Linoelaidic

C18:2

3.70

α-linolenic
γ-linolenic

C18:3(γ)

C18:3(α)

35.79*
6.36

Saturated Fatty Acids

17.03

Unsaturated Fatty Acids

74.92

Table 4.4: GLC analysis of fatty acids content of rice bran hexane
extract (as percentage of total saponifiable matter):
A. Stabilized Rice Bran Extract with scientific
evidence of potential activity (EURO 100/kg).

B. Stabilized Rice bran Extract in Soft Gel
capsules Riciples (MOH registration , year 2
(24 capsules (12gm), retail price at EURO
3.5).

C. Oryza ( 30 sachets (150 gm.) at EURO 3.
Diabetic patients (as food supplement)

10 % of Egyptian are diabetics
Roughly 9 million patients with1% of them
has daily Supplements of Vit. E and others.
Riciplex is targeting 10 % of this segment

Estimated market is LE 3,780,000

By the end of 2014, the vitamins and minerals category will be worth EGP761.9m
($140.3m), with an expected CAGR of 6.2% between 2009 and 2014.
Aged population

A crude prevalence rate of dementia of 3.66%, (1.4% for Alzheimer's disease

3.1 Million Egyptians are
suffering from dementia, of them 1.2 Million Egyptian is suffering
(AD). This means at least about

from AD as a very conservative figure.

Riceplex and Oryza are very competitive supplements
compared to other ones.
Stunted children (under 5) and malnutrient
school students (6-12) (three years plan)
Where Does Egypt Stand?
• 29% of children under the age of five are stunted,
6% are underweight, and 7% are wasted.
‫التعلين تقزر استخذام ردة األرس في التغذية المذرسية‬
El Destor news paper Wednesday 11.12.2013

The school nutrition program is currently 450 Million
and planned to reach LE 3 Billion in 3 years
www.ricencare.com
Riciplex and Oryza (supplements)
Pharmaceuticals supply chains
with
(20% retail discount, 12 %
marketing cost, 10 %
marketing aids)
Raw Stabilized Rice Bran
Food ingredient in school nutrition program
( supplier to Manufacturers; our
registered
formulations based on rice
bran)
Stabilized Rice Bran Extract
Energy food and beverage ingredients
International Exhibition (e.g, VITAFOOD, Gulf Food)
- Spin off from a company of 25 years
experience.

- 75% of share holders and managers are
under 35

- Unique vision of Industry and Market
driven R&D development

- Established EU and Egyptian (and
hopefully Malaysian through MTDC) multi
sectorial high ranked researchers
National and Int’l MEDIA COVERAGE
Now, Dr. Amr Helal, a pharmacist and company founder in Cairo,
developed a new method to stabilize the rice bran which opens
many new possibilities to use it. Together with different researchers
in Egypt and Germany, he started to analyze the impact of rice bran
on the human health and the progress of different diseases.

The Goethe University in Frankfurt is one of the partaking
research institutions. There, the scientists are testing the effects
of eating rice bran particularly on Alzheimer’s and high blood
pressure using mice as an indicator.
*
Mtdc -‐mtcp technology commercialization workshop for start-
2014- 2016 Pilot production of pectin from orange peels

Short listed for acceptance for R&D project lE 1
Million
Orange Production in Egypt
-Production:
-Fresh orange (3.5 million MT in 2012)
 ranked # 6 in the world
-Export:
-Fresh orange (> one million MT in 2012)
 ranked #4 in the world
-Orange Juice (3000 ton in 2012)
 ranked #19 in the world)
-Domestic use  > 2 million MT in 2012
-Waste “Orange peel”  >40% of orange wt.
Orange peel  contain > 20% pectin
- Pectin production in Egypt  ZERO
Research Funds
A- Fund for R&D in rice bran
- EURO 100 000 (approved)
- EURO 250 000 (recipe for stunt fight,
submitted)
- EURO 1 Million (recipe for aged population ;
to be submitted by EU consortium using rice
bran as a basic ingredient)
B- Fund for Pectin Pilot Production from
orange peels
-LE 1 Million, short listed for acceptance
(STDF)
Health Tech Shared Finance
For Rice bran Business; US$ 500 000
(for production and marketing. (20142016)
For pectin production; US$ 500- 000
(for production (2016-2017)
The Investor/ company… WIN (ROI)

The Customer ..

WIN (affordable high Q)

The Community ..

WIN

(make use of waste materials and both health and
wealth standards are improved)
Thanks

Dr. Helal

Contenu connexe

Similaire à Mtdc -‐mtcp technology commercialization workshop for start-

Rice bran domiatta presentation 1
Rice bran domiatta presentation 1Rice bran domiatta presentation 1
Rice bran domiatta presentation 1Amr Helal
 
Innovation in rice bran extraction health tech - amr helal
Innovation in rice bran extraction   health tech - amr helal Innovation in rice bran extraction   health tech - amr helal
Innovation in rice bran extraction health tech - amr helal Amr Helal
 
Stdf pectin, presentation
Stdf pectin, presentationStdf pectin, presentation
Stdf pectin, presentationAmr Helal
 
Rice bran managment, from waste material to high value added nutraceutical pr
Rice bran managment, from waste material to high value added nutraceutical  prRice bran managment, from waste material to high value added nutraceutical  pr
Rice bran managment, from waste material to high value added nutraceutical prAmr Helal
 
Transforming Agri-food Systems to Achieve Healthy Diets for All
Transforming Agri-food Systems to Achieve Healthy Diets for AllTransforming Agri-food Systems to Achieve Healthy Diets for All
Transforming Agri-food Systems to Achieve Healthy Diets for AllCGIAR
 
BROCHURE CIP 2016
BROCHURE CIP 2016BROCHURE CIP 2016
BROCHURE CIP 2016Joel Ranck
 
16th Cairo Marketing Club, Animal Health Marketing by Dr. Mahmoud Samy
16th Cairo Marketing Club, Animal Health Marketing by Dr. Mahmoud Samy16th Cairo Marketing Club, Animal Health Marketing by Dr. Mahmoud Samy
16th Cairo Marketing Club, Animal Health Marketing by Dr. Mahmoud SamyMahmoud Bahgat
 
2016. Pamela K. Anderson. ROOTS & TUBERS: Serving People, The Planet, and Pr...
2016. Pamela K. Anderson. ROOTS & TUBERS:  Serving People, The Planet, and Pr...2016. Pamela K. Anderson. ROOTS & TUBERS:  Serving People, The Planet, and Pr...
2016. Pamela K. Anderson. ROOTS & TUBERS: Serving People, The Planet, and Pr...FOODCROPS
 
Bran rice vs white rice
Bran rice vs white riceBran rice vs white rice
Bran rice vs white riceAmr Helal
 
Ethanol economies of cane modified
Ethanol economies of cane modifiedEthanol economies of cane modified
Ethanol economies of cane modifiedsugarmills
 
Antiobesity activity-of-moringa-oleifera2
Antiobesity activity-of-moringa-oleifera2Antiobesity activity-of-moringa-oleifera2
Antiobesity activity-of-moringa-oleifera2Drumstick Moringa
 
Nuclear Techniques in Food and Agriculture
Nuclear Techniques in Food and AgricultureNuclear Techniques in Food and Agriculture
Nuclear Techniques in Food and AgricultureJeju National University
 
Detection of total aflatoxins in groundnut and soybean samples in yemen using...
Detection of total aflatoxins in groundnut and soybean samples in yemen using...Detection of total aflatoxins in groundnut and soybean samples in yemen using...
Detection of total aflatoxins in groundnut and soybean samples in yemen using...fstdesk.com
 
Global developments of genome editing in agriculture
Global developments of genome editing in agricultureGlobal developments of genome editing in agriculture
Global developments of genome editing in agricultureOECD Environment
 
The Moringa Project v0.4.1
The Moringa Project v0.4.1The Moringa Project v0.4.1
The Moringa Project v0.4.1Martin Beale
 
Lots of cows on the road. The way from postdoc to docent in East Africa and I...
Lots of cows on the road. The way from postdoc to docent in East Africa and I...Lots of cows on the road. The way from postdoc to docent in East Africa and I...
Lots of cows on the road. The way from postdoc to docent in East Africa and I...ILRI
 

Similaire à Mtdc -‐mtcp technology commercialization workshop for start- (20)

Rice bran domiatta presentation 1
Rice bran domiatta presentation 1Rice bran domiatta presentation 1
Rice bran domiatta presentation 1
 
Innovation in rice bran extraction health tech - amr helal
Innovation in rice bran extraction   health tech - amr helal Innovation in rice bran extraction   health tech - amr helal
Innovation in rice bran extraction health tech - amr helal
 
Stdf pectin, presentation
Stdf pectin, presentationStdf pectin, presentation
Stdf pectin, presentation
 
Rice bran managment, from waste material to high value added nutraceutical pr
Rice bran managment, from waste material to high value added nutraceutical  prRice bran managment, from waste material to high value added nutraceutical  pr
Rice bran managment, from waste material to high value added nutraceutical pr
 
Transforming Agri-food Systems to Achieve Healthy Diets for All
Transforming Agri-food Systems to Achieve Healthy Diets for AllTransforming Agri-food Systems to Achieve Healthy Diets for All
Transforming Agri-food Systems to Achieve Healthy Diets for All
 
BROCHURE CIP 2016
BROCHURE CIP 2016BROCHURE CIP 2016
BROCHURE CIP 2016
 
16th Cairo Marketing Club, Animal Health Marketing by Dr. Mahmoud Samy
16th Cairo Marketing Club, Animal Health Marketing by Dr. Mahmoud Samy16th Cairo Marketing Club, Animal Health Marketing by Dr. Mahmoud Samy
16th Cairo Marketing Club, Animal Health Marketing by Dr. Mahmoud Samy
 
2016. Pamela K. Anderson. ROOTS & TUBERS: Serving People, The Planet, and Pr...
2016. Pamela K. Anderson. ROOTS & TUBERS:  Serving People, The Planet, and Pr...2016. Pamela K. Anderson. ROOTS & TUBERS:  Serving People, The Planet, and Pr...
2016. Pamela K. Anderson. ROOTS & TUBERS: Serving People, The Planet, and Pr...
 
Golden rice
Golden riceGolden rice
Golden rice
 
Bran rice vs white rice
Bran rice vs white riceBran rice vs white rice
Bran rice vs white rice
 
CONSERVATION OF MEDICINAL PLANTS SEMINAR.ppt
CONSERVATION OF MEDICINAL PLANTS SEMINAR.pptCONSERVATION OF MEDICINAL PLANTS SEMINAR.ppt
CONSERVATION OF MEDICINAL PLANTS SEMINAR.ppt
 
Ethanol economies of cane modified
Ethanol economies of cane modifiedEthanol economies of cane modified
Ethanol economies of cane modified
 
Antiobesity activity-of-moringa-oleifera2
Antiobesity activity-of-moringa-oleifera2Antiobesity activity-of-moringa-oleifera2
Antiobesity activity-of-moringa-oleifera2
 
Gm wheat
Gm wheatGm wheat
Gm wheat
 
Nuclear Techniques in Food and Agriculture
Nuclear Techniques in Food and AgricultureNuclear Techniques in Food and Agriculture
Nuclear Techniques in Food and Agriculture
 
Food Safety - Mycotoxins in Foods
Food Safety - Mycotoxins in FoodsFood Safety - Mycotoxins in Foods
Food Safety - Mycotoxins in Foods
 
Detection of total aflatoxins in groundnut and soybean samples in yemen using...
Detection of total aflatoxins in groundnut and soybean samples in yemen using...Detection of total aflatoxins in groundnut and soybean samples in yemen using...
Detection of total aflatoxins in groundnut and soybean samples in yemen using...
 
Global developments of genome editing in agriculture
Global developments of genome editing in agricultureGlobal developments of genome editing in agriculture
Global developments of genome editing in agriculture
 
The Moringa Project v0.4.1
The Moringa Project v0.4.1The Moringa Project v0.4.1
The Moringa Project v0.4.1
 
Lots of cows on the road. The way from postdoc to docent in East Africa and I...
Lots of cows on the road. The way from postdoc to docent in East Africa and I...Lots of cows on the road. The way from postdoc to docent in East Africa and I...
Lots of cows on the road. The way from postdoc to docent in East Africa and I...
 

Plus de Amr Helal

Dr. helal 48th international exhibition
Dr. helal  48th international exhibitionDr. helal  48th international exhibition
Dr. helal 48th international exhibitionAmr Helal
 
Innovation in waste managment
Innovation in waste managmentInnovation in waste managment
Innovation in waste managmentAmr Helal
 
Stdf ad presentation rice bran final
Stdf ad presentation rice bran finalStdf ad presentation rice bran final
Stdf ad presentation rice bran finalAmr Helal
 
Case study, rice bran from waste to high value added product
Case study, rice bran from waste to high value added productCase study, rice bran from waste to high value added product
Case study, rice bran from waste to high value added productAmr Helal
 
Photos rice bran seminar
Photos rice bran seminarPhotos rice bran seminar
Photos rice bran seminarAmr Helal
 
Holland, rice bran export
Holland, rice bran exportHolland, rice bran export
Holland, rice bran exportAmr Helal
 
Save our children
Save our childrenSave our children
Save our childrenAmr Helal
 
Draft ancient ingredients with modern evidence
Draft ancient ingredients with modern evidenceDraft ancient ingredients with modern evidence
Draft ancient ingredients with modern evidenceAmr Helal
 
Ancient ingredients with modern evidence
Ancient ingredients with modern evidenceAncient ingredients with modern evidence
Ancient ingredients with modern evidenceAmr Helal
 
Sharkia, thaco silo site
Sharkia, thaco silo siteSharkia, thaco silo site
Sharkia, thaco silo siteAmr Helal
 
Rdi azhar workshop
Rdi   azhar workshopRdi   azhar workshop
Rdi azhar workshopAmr Helal
 
Itm silobags links
Itm silobags linksItm silobags links
Itm silobags linksAmr Helal
 
Draft 2 itm- wheat, midspring
Draft 2  itm- wheat, midspringDraft 2  itm- wheat, midspring
Draft 2 itm- wheat, midspringAmr Helal
 
Itm wheat storage - medspring
Itm  wheat storage - medspringItm  wheat storage - medspring
Itm wheat storage - medspringAmr Helal
 
Supporting documents re- confernces
Supporting documents  re- conferncesSupporting documents  re- confernces
Supporting documents re- conferncesAmr Helal
 
Dr. Amr Helal Rice Waste managment projects
Dr. Amr Helal Rice Waste managment projectsDr. Amr Helal Rice Waste managment projects
Dr. Amr Helal Rice Waste managment projectsAmr Helal
 
Biodesiel aviation draft
Biodesiel aviation draftBiodesiel aviation draft
Biodesiel aviation draftAmr Helal
 
Asrt malaysia itm rice bran projects presentation
Asrt   malaysia  itm rice bran  projects presentationAsrt   malaysia  itm rice bran  projects presentation
Asrt malaysia itm rice bran projects presentationAmr Helal
 
Rice ncare presentation , kg, bakery
Rice ncare presentation , kg, bakeryRice ncare presentation , kg, bakery
Rice ncare presentation , kg, bakeryAmr Helal
 

Plus de Amr Helal (19)

Dr. helal 48th international exhibition
Dr. helal  48th international exhibitionDr. helal  48th international exhibition
Dr. helal 48th international exhibition
 
Innovation in waste managment
Innovation in waste managmentInnovation in waste managment
Innovation in waste managment
 
Stdf ad presentation rice bran final
Stdf ad presentation rice bran finalStdf ad presentation rice bran final
Stdf ad presentation rice bran final
 
Case study, rice bran from waste to high value added product
Case study, rice bran from waste to high value added productCase study, rice bran from waste to high value added product
Case study, rice bran from waste to high value added product
 
Photos rice bran seminar
Photos rice bran seminarPhotos rice bran seminar
Photos rice bran seminar
 
Holland, rice bran export
Holland, rice bran exportHolland, rice bran export
Holland, rice bran export
 
Save our children
Save our childrenSave our children
Save our children
 
Draft ancient ingredients with modern evidence
Draft ancient ingredients with modern evidenceDraft ancient ingredients with modern evidence
Draft ancient ingredients with modern evidence
 
Ancient ingredients with modern evidence
Ancient ingredients with modern evidenceAncient ingredients with modern evidence
Ancient ingredients with modern evidence
 
Sharkia, thaco silo site
Sharkia, thaco silo siteSharkia, thaco silo site
Sharkia, thaco silo site
 
Rdi azhar workshop
Rdi   azhar workshopRdi   azhar workshop
Rdi azhar workshop
 
Itm silobags links
Itm silobags linksItm silobags links
Itm silobags links
 
Draft 2 itm- wheat, midspring
Draft 2  itm- wheat, midspringDraft 2  itm- wheat, midspring
Draft 2 itm- wheat, midspring
 
Itm wheat storage - medspring
Itm  wheat storage - medspringItm  wheat storage - medspring
Itm wheat storage - medspring
 
Supporting documents re- confernces
Supporting documents  re- conferncesSupporting documents  re- confernces
Supporting documents re- confernces
 
Dr. Amr Helal Rice Waste managment projects
Dr. Amr Helal Rice Waste managment projectsDr. Amr Helal Rice Waste managment projects
Dr. Amr Helal Rice Waste managment projects
 
Biodesiel aviation draft
Biodesiel aviation draftBiodesiel aviation draft
Biodesiel aviation draft
 
Asrt malaysia itm rice bran projects presentation
Asrt   malaysia  itm rice bran  projects presentationAsrt   malaysia  itm rice bran  projects presentation
Asrt malaysia itm rice bran projects presentation
 
Rice ncare presentation , kg, bakery
Rice ncare presentation , kg, bakeryRice ncare presentation , kg, bakery
Rice ncare presentation , kg, bakery
 

Mtdc -‐mtcp technology commercialization workshop for start-

  • 1. The Age of Wellness Presentation by Dr. Amr M. Helal Founder and CEO of Health Tech The new definition for WWW 24 Abo El-Mahassin El Shazely Street, Gize POC 12411 Egypt Tel. 00202 33458525 Fax 00202 33477755 Email amr@itm.com.eg web site www.ricencare.com
  • 2. Agriculture and Food industries waste materials a)Rice bran: more than 500 000 MT/year get rancid and used as animal feed. a) Orange peel: Egypt is ranked number 4 world wide, number 9 in orange juice export and yet Egypt is not in the market of pectin (460 Million US$/ year) but pectin importing country (One ton peel@US$7 contain 200 Kg pectin@US$12/kg c) Olive leaves, grape seeds, pomegranate peel, artichoke leaves
  • 3. Health tech is a start up company investing in science of nutraceuticals and functional food It is here where an UNTOLD WEALTH of vitamins, minerals and bioactives (CVD, DM type II, elevated Cholesterol levels, Anti inflammatory & Hypertension and . However due to non stabilization of Rice Bran it is still discarded or used as animal feed despite its high content of bioactive substances
  • 4. Previous Projects Industrial Modernization Centre Fund (IMC) o o o Phytochemical Study of SRB of budget 200,000 L.E Implementation of SRB in food, pharmaceutical & cosmetic products of budget 100,000 L.E Rice Bran Stabilization Pilot Unit, of budget 700,000 L.E (local patent submission) European-Egyptian Innovation Fund (EEIF) o Developing Egyptian Nutraceutical Rice Bran with a total budget of 192500 EURO (trade secret !!) Research Partners: (Business growth from their trust) o o o o o o o National Research Centre, Egypt Faulty of Agriculture, Mansoura University Faculty of Pharmacy Cairo University Faculty of Pharmacy, Coethe Universitat, Frankfurt, Germany Faculty of Pharmacy, German University VivaCell Biotechnology GmBH BasPharma, The Netherlands
  • 5. A letter worth EURO 100000
  • 6. * Comparative Study on Egyptian Rice Bran Extracted by Solvents and Supercritical CO2. Advances in Food Sciences, 35 (1), 2013, 23-29. (Germany). * Egyptian rice bran oil: chemical analysis of the main phytochemicals. La Rivista Italiana delle Sostanze Grasse in 25 January, 2013 (Italy). * Chemical, Rheological, Sensorial and Functional Properties of Gelatinized Corn- Rice Bran Flour Composite Corn Flakes and Tortilla Chips, Journal of Food Processing and Preservation, 2012 (Wiley) * Rice bran oil: Preparation and evaluation of novel liquisolid and semisolid formulations. International Journal of Pharmaceutical compounding, * Rice bran solid lipid nanoparticles: Preparation and characterization Mohamed International Journal of Research in Drug Delivery Universal Research Publications
  • 7. Potential Health Benefits *Developing a nutraceutical from Egyptian Stabilized rice bran: pharmacological approach PlantaMed 2011:77: 1229-1472 *Antidiabetic effects of a standardized Egyptian rice bran extract. Phytother Res. 2013 *Rice bran extract protects from mitochondrial dysfunction in guinea pig brains. Pharmacol Res. 2013
  • 8. * Rice bran oil has a composition of Fatty acid C14:0 C16:0 C18:0 C18:1 C18:2 C18:3 Myristic acid Palmitic acid Stearic acid Oleic acid Linoleic acid α-Linolenic acid http://en.wikipedia.org/wiki/Rice_bran_oil % 0.6% 21.5% 2.9% 38.4% 34.4% 2.2%
  • 9. Fatty Acid Percentage Lauric C12 4.09 Myristic C14 1.60 Palmitic C16 1.02 Stearic C18 10.32 Palmitoleic C16:1 Linoleic C18:2 29.07 Linoelaidic C18:2 3.70 α-linolenic γ-linolenic C18:3(γ) C18:3(α) 35.79* 6.36 Saturated Fatty Acids 17.03 Unsaturated Fatty Acids 74.92 Table 4.4: GLC analysis of fatty acids content of rice bran hexane extract (as percentage of total saponifiable matter):
  • 10. A. Stabilized Rice Bran Extract with scientific evidence of potential activity (EURO 100/kg). B. Stabilized Rice bran Extract in Soft Gel capsules Riciples (MOH registration , year 2 (24 capsules (12gm), retail price at EURO 3.5). C. Oryza ( 30 sachets (150 gm.) at EURO 3.
  • 11. Diabetic patients (as food supplement) 10 % of Egyptian are diabetics Roughly 9 million patients with1% of them has daily Supplements of Vit. E and others. Riciplex is targeting 10 % of this segment Estimated market is LE 3,780,000 By the end of 2014, the vitamins and minerals category will be worth EGP761.9m ($140.3m), with an expected CAGR of 6.2% between 2009 and 2014.
  • 12. Aged population A crude prevalence rate of dementia of 3.66%, (1.4% for Alzheimer's disease 3.1 Million Egyptians are suffering from dementia, of them 1.2 Million Egyptian is suffering (AD). This means at least about from AD as a very conservative figure. Riceplex and Oryza are very competitive supplements compared to other ones.
  • 13. Stunted children (under 5) and malnutrient school students (6-12) (three years plan) Where Does Egypt Stand? • 29% of children under the age of five are stunted, 6% are underweight, and 7% are wasted. ‫التعلين تقزر استخذام ردة األرس في التغذية المذرسية‬ El Destor news paper Wednesday 11.12.2013 The school nutrition program is currently 450 Million and planned to reach LE 3 Billion in 3 years
  • 15. Riciplex and Oryza (supplements) Pharmaceuticals supply chains with (20% retail discount, 12 % marketing cost, 10 % marketing aids) Raw Stabilized Rice Bran Food ingredient in school nutrition program ( supplier to Manufacturers; our registered formulations based on rice bran) Stabilized Rice Bran Extract Energy food and beverage ingredients International Exhibition (e.g, VITAFOOD, Gulf Food)
  • 16. - Spin off from a company of 25 years experience. - 75% of share holders and managers are under 35 - Unique vision of Industry and Market driven R&D development - Established EU and Egyptian (and hopefully Malaysian through MTDC) multi sectorial high ranked researchers
  • 17. National and Int’l MEDIA COVERAGE
  • 18. Now, Dr. Amr Helal, a pharmacist and company founder in Cairo, developed a new method to stabilize the rice bran which opens many new possibilities to use it. Together with different researchers in Egypt and Germany, he started to analyze the impact of rice bran on the human health and the progress of different diseases. The Goethe University in Frankfurt is one of the partaking research institutions. There, the scientists are testing the effects of eating rice bran particularly on Alzheimer’s and high blood pressure using mice as an indicator.
  • 19. *
  • 21. 2014- 2016 Pilot production of pectin from orange peels Short listed for acceptance for R&D project lE 1 Million Orange Production in Egypt -Production: -Fresh orange (3.5 million MT in 2012)  ranked # 6 in the world -Export: -Fresh orange (> one million MT in 2012)  ranked #4 in the world -Orange Juice (3000 ton in 2012)  ranked #19 in the world) -Domestic use  > 2 million MT in 2012 -Waste “Orange peel”  >40% of orange wt. Orange peel  contain > 20% pectin - Pectin production in Egypt  ZERO
  • 22. Research Funds A- Fund for R&D in rice bran - EURO 100 000 (approved) - EURO 250 000 (recipe for stunt fight, submitted) - EURO 1 Million (recipe for aged population ; to be submitted by EU consortium using rice bran as a basic ingredient) B- Fund for Pectin Pilot Production from orange peels -LE 1 Million, short listed for acceptance (STDF)
  • 23. Health Tech Shared Finance For Rice bran Business; US$ 500 000 (for production and marketing. (20142016) For pectin production; US$ 500- 000 (for production (2016-2017)
  • 24. The Investor/ company… WIN (ROI) The Customer .. WIN (affordable high Q) The Community .. WIN (make use of waste materials and both health and wealth standards are improved) Thanks Dr. Helal