Here is my ppt on Impact of Mass media, Social impact of Mass media, Unit First.

1. Topic: Social Impact of Massmedia
Paper:Mass Media
Preparedby:DrashtiMehta
RollNo:8
PG EnrollmentNo:PG13101021
Sem:3
Email id:drashti.mehta.111993@gmail.com
Submittedto:Smt.S.B.Gardi,DepartmentofEnglish,Maharaja
KrishnakumarsinghjiBhavnagarUniversity
BhavnagarUniversity
Bhavnagar(Gujarat-India)
GuidedbyParthSir

2. Social impact of Mass- media
• Mass media is communication—whether
written, broadcast, or spoken—that reaches a
large audience. This includes television, radio,
advertising, movies, the Internet, newspapers,
magazines, and so forth.
• Mass media is a significant force in modern
culture, particularly in America. Sociologists
refer to this as a mediated culture where
media reflects and creates the culture.

3. Mass media makes possible the concept of celebrity:
without the ability of movies, magazines, and news
media to reach across thousands of miles, people could
not become famous. In fact, only political and business
leaders, as well as the few notorious outlaws, were
famous in the past. Only in recent times have actors,
singers, and other social elites become celebrities or
“stars.”

4. •First there was the telegraph and the post offices,
then the radio, the newspaper, magazines, television
and now the internet and the new media including
palmtops, cell phones etc. There are positive and
negative influences of mass media, which we must
understand as a responsible person of a society.

6. News Media as
a supporting
change
Framing
An instrument
for social
control
Nutrition
Influenced
violence
Political

7. The roles
• Firstly, the media can expand the horizons of thought. Most people who live in traditional
societies consider the media have supernatural powers when you first knew him because
the media can make a person see and know the places that have never visited and know
people who have never met. The media has helped people recognize the developing
countries of other people’s lives so that they gain anew outlook in life. The mass media can
be a bridge between traditional societies transition toward a modern society.
• Secondly, the mass media to focus attention. Traditional society moving toward a modern
little by little began to hang up his knowledge on the mass media so that the things about
what’s important, which is dangerous, what is interesting and forth from the media. As a
result, over time people began to leave the customs or culture and assume that culture as
something ancient and modern. Therefore, the mass media should be able to decide exactly
what information or rubric that will be delivered because the media can influence in public
mindset and raise people’s aspirations.
• Thirdly, able to raise the aspirations of the mass media. Indirectly growing community
aspirations through broadcasts or information delivered media. Many new things are
delivered by media, for example of the style of dress or hairstyle that makes people
compelled to make or use the same things

8. •Social awareness means that you should know what is socially acceptable from
you in society and you should act in that manner. Mass media has a prominent
role to play in modern society.
It can bring about radical changes and improve social situation as it influences
our social, civil, cultural, political, economic and aesthetic outlook. Modernization
has converted media into an indispensable feature of human activity.
However, factors like age, education, economic condition, personal needs
and availability of proper components decide the quantum and frequency of
media use.
This is evident from the fact that most media centers are located in urban areas.
The majority of consumers of media products are also concentrated in and
around cities and towns.

10. Today, just about everyone depends on information and communication to keep
their lives moving through daily activities like work, education, health care,
leisure activities, entertainment, traveling, personal relationships, and the other
stuff with which we are involved.
It's not unusual to wake up, check the cell phone for messages and notifications,
look at the TV or newspaper for news, commute to work, read emails, take
meetings and makes phone calls, eat meals with friends and family, and make
decisions based on the information that we gather from those mass media and
interpersonal media sources.

11. • How media Influence us
• Who controls the message?
• Why are audience ratings important?
• How do media influence public opinion?
• How do ads influence us?