Tips and Tricks for Branding

1. Why a brand?
Drayton Bird 2014

3. A right mouthful about brands
Brand equity describes the value of having a
brand based on the idea that the owner of a well-
known brand name can generate more money from
products with that brand name than from products with
a less well-known name, as consumers believe that a
product with a well-known name is better than
products with less well known names.

4. How a strong brand helps you

5. • You make more money by selling more at the same
price
• You make more money by selling the same volume
at a higher price
• You get more repeat purchases
• Customers stay with you longer
• Their lifetime value is greater

6. • Economies of scale mean you can undercut
your competitors.
• You can pay more to get or keep a customer
• People forgive your mistakes more easily. They
trust you to put things right.

8. How to live forever
• Things can be copied
• Brands can’t
• “A brand is not a process, a product or
people. It can live on after processes and
products have changed – and people have
died”
-Jeremy Bullmore

9. • Companies are made up of people
• People die. People move on.
• Working practices change
• But how do you “copy” a brand?
• Impossible: its qualities are in the mind.

14. Helpful marketing ideas, free
● Each takes 1-5 minutes to read
● A constant stream, simple and practical
● Plus the best marketing book ever
● Over 16,117 marketers all over the world get
them
● Go to draytonbird.comand you can too