Social media Romania day 2
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Day 2 of weeklong course with missionary centre in Romania.
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Social media Romania day 2
- 1. This work is licensed under a Creative Commons Attribution 3.0 Unported License. Social Media Dr Bex Lewis, Digital Fingerprint http://www.slideshare.net/drbexl/social-media-romania-day-2
- 5. • “In fact, the progression and continuing interaction among social media formats is not unlike that found in face-to-face engagements. Twitter, for instance, is a bit like a public coffee hour. When you’re at your best, you spend a little time with everyone, and take care especially to welcome newcomers. And, as at the coffee hour, it’s generally considered rude when a group of more established friends hangs out in a clique, telling inside jokes that highlight how much everyone else is not part of their set. Facebook, by contrast, is more like going to coffee with a select group of friends who might bring some of their own friends along. The conversation is still relatively public, and you might run into folk at the coffee shop who join in the conversation. A blog, however, is a poetry reading. Sure, it’s public in a way. But it’s pretty likely that only those people who already know you will come to hear what you have to say. If they like it, they might invite friends to the next one, or they might hang out afterwards to comment on your work. Tweet if you heart Jesus, p86
- 6. • The thing is, it’s not likely that you would introduce to someone and then immediately invite them to your upcoming poetry reading. You might mention that you wrote poetry in the context of a coffee hour getting-to-know-you or just-checking-in conversation. If there’s a mutual interest, you might even go for coffee with your other poetry loving friends. All of this would happen before you started inviting people to your readings by way of creating a context for that invitation that comes off as something more relational than narcissistic.” Tweet if you heart Jesus, p86
- 10. • http://en- gb.facebook.com/help/privacy • http://facecrooks.com/category/ Internet-Safety-Privacy • http://www.bbc.co.uk/news/tech nology-20693203 • http://www.huffingtonpost.co.uk /2012/12/21/facebook-privacy- settings-what-to-do-december- 2012_n_2343976.html Facebook Privacy Settings
- 14. Who is your audience? http://www.sxc.hu/photo/905436
- 16. • Know your message • Be specific: name, age, gender, likes, dislikes, habits, li kes to buy, education, friendships. • What are the „touchpoints‟ – where are you likely to “meet” them? • Accept that people are where they are, and you have to meet them THERE. Exercise: Create Personas
- 33. Networked Blogs
- 34. Facebook Ads
- 35. Search
- 37. Hootsuite
- 39. SOCIAL MEDIA CASE STUDIES 11.00am-12.30pm
- 42. http://bigbible.org.uk/2012/09/how-to-integrate-social- media-in-your-church-andersorsander/ MUST BE PART OF YOUR OVERALL STRATEGY NOT an „ADD-ON‟
- 48. Eventbrite
- 51. Wordle.Net
- 53. • What worked? • What didn‟t work? • National church behind • Hashtag too long the initiative • 2 competing hashtags • 1st time active • Those who didn‟t know encouragement to of pre-existing tweet in church campaign didn‟t get it • Press coverage • Weren‟t all tweeting • Early advertising simultaneously so didn‟t “trend” • Tied in with pre- • People not in habit, had existing campaign to learn quickly how to Tweet #CSWC: An encouraging start
- 58. Kickstarter
- 61. WHAT OTHER EXAMPLES HAVE YOU SEEN?
Editor's Notes
- Commonality – finding a starting point & getting to know each other – essential building blocks of any evangelism, etc… with a strong focus on LISTENING! You’re looking to provide information, engage in dialogue, listen to your audience … build a community who will be interested in the other things that you do .. Expect that these next few days will take some time to digest … it can seem like a lot of information, but this is intended to challenge, enable strategy and move us forward.
- Ever seen this? Quite old now (last year!), but quite helpful in demonstrating the purpose of different spaces online and which aspects you may emphasise.. E.g. on Twitter looking to build relationships around common interests, whereas Facebook to develop those you already have – will change the kind of things that you can say…
- Another nice explanation is this kind of idea … [read]Overall in this we need to be aware of a change in mindset from broadcasting (as we do in sermons) to conversation… in marketing terms we’ve moved from a ‘push’ (where we send acres of marketing) to a ‘pull’ economy – where the message that we have (and we have a good one, don’t forget that!) appeals to people & pulls them in…
- Another nice explanation is this kind of idea … [read]Overall in this we need to be aware of a change in mindset from broadcasting (as we do in sermons) to conversation… in marketing terms we’ve moved from a ‘push’ (where we send acres of marketing) to a ‘pull’ economy – where the message that we have (and we have a good one, don’t forget that!) appeals to people & pulls them in…
- Another worksheet…
- 3 mins – bit old .. But ..
- Video to watch – already a bit old 850 million – are over 1 billion now… 1.5 minutes
- Look at the social bakers site, combine with your local knowledge … who are you aiming at? EXERCISE!
- Can be a slow steady burn – we had a group, then changed to a page (explain difference in a minute) about 16 months ago … only about 3 months ago did we go past the previous number… and even then with 400 in a group, work on the basis that less than ¼ will actually read your posts… but what you want is those who DO read them to SHARE them! Go into page and show what’s possible.. .
- Pages = give insights as a tool to show who’s doing what – what there is to respond to, etc…
- Use the ‘About’ area well – as you would with a website .. Important that people know what you there for, etc…
- The Bible – has very clear guidelines – and a large number of moderators to manage content!
- Difference between pages (public facing) & groups (more inclusive/likely more parochial) – and the 3 types of groups. Go into group and show what’s possible…
- Think about WHY people would bother to give you clicks?
- Before you ask people to do something – encourage them to understand what they are getting from you … why should they be funding your work etc… do your people love working for you – are there real stories of encouragement. (It’s a different ROI).
- Produce something that people would like to engage with – my students did something like this – and spotted at #CNMAC12 last weekend – simple idea – be photographed like this – put it on your Facebook page & be tagged!
- Ask people a question – can be hard work to get responses, so in many ways the more polemical the better….
- 1.5 minute demonstrating the power of tagging … and people LOVE seeing pictures of themselves, or something they recognise & want to share!!
- Think about the daily workout … possibilities!
- So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
- Online/offline = REAL – not the same, but real!
- So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!
- Final word – remember – there is always a human being at the other end of the keyboard… think before you type…Questions?
- So – plenty to mull over there in the break time. Got a slightly more condensed session after the break… working our way through a range of tools!! So caffeine up!