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The Transition Challenge From Online Campaigning to Governing Online, and Back Again Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol

2.
Still it changes <ul><li>Across US, Europe, Australia, and Japan, 279.5 million people use email (August 2009) </li></ul><ul><ul><li>Up 21% since August 2008 </li></ul></ul><ul><li>301.5 million use social networks (August 2009) </li></ul><ul><ul><li>Up 31% since August 2008 </li></ul></ul><ul><li>Email use may be on the rise, but it is falling further behind social networks everyday. </li></ul>

3.
Not just more channels <ul><li>Explosion in use of social networks means constituents not only use more channels to communicate, but </li></ul><ul><li>Many have shifted away from email altogether, and </li></ul><ul><li>Communication on social networks is a whole new ballgame… </li></ul>

4.
Dimensions of digital communication strategy Social Networks & Social Media (Grassroots & Grasstops) Transactional Websites (Information Exchange, Donations, & Action) Email Lists & Brochure Websites (Broadcast & Narrowcast) Audience Interacts with Each Other Audience Interacts with Campaign, Organization, or Government Audience Interacts with Information All-way Communication Two-way Communication One-way Communication Community Action Information 3-D 2-D 1-D

5.
The audience has power

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Obama then: campaign & transition <ul><li>Campaign: Obama met power of audience & embraced it </li></ul><ul><ul><li>Obama’s Facebook application </li></ul></ul><ul><ul><li>Obama’s loyal opposition: Get FISA Right </li></ul></ul><ul><ul><li>Obama’s iPhone application </li></ul></ul><ul><li>When Obama enters the White House, he faces unexpected challenges </li></ul><ul><ul><li>Old computers that could not run social websotes and applications </li></ul></ul><ul><ul><li>Old rules that barred use of and access to social web </li></ul></ul><ul><ul><li>Old culture that resisted change </li></ul></ul>

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Obama now: governing <ul><li>Obama begins creating a transparent government </li></ul><ul><ul><li>Data.gov and Recovery.gov pull back curtains </li></ul></ul><ul><ul><li>Many challenges remain </li></ul></ul><ul><ul><ul><li>Department of Defense is a mess </li></ul></ul></ul><ul><ul><ul><li>Data does not tell the whole story </li></ul></ul></ul><ul><li>Obama connects the White House to the people </li></ul><ul><ul><li>Digital townhalls and what the people want to ask </li></ul></ul><ul><ul><li>Mass collaboration on policy formation </li></ul></ul><ul><li>Obama keeps the campaign going, or tries to. </li></ul><ul><ul><li>Obama for America becomes Organizing for America </li></ul></ul>

8.
Expect the unexpected – what’s next? <ul><li>Blogs were suppose to be personal online diaries </li></ul><ul><li>MeetUp was designed to support chihuahua clubs </li></ul><ul><li>Facebook was designed for socializing students </li></ul><ul><li>YouTube was a place for sharing fun videos </li></ul><ul><li>iPhone did not exist at beginning of 2008 campaign </li></ul><ul><li>Twitter was a tool to tell world about breakfast </li></ul>

9.
Obama campaign tried everything Here There and Everywhere

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Challenges of transparent & connected government <ul><li>Making government transparent </li></ul><ul><ul><li>Government data must be usable, useful, and used </li></ul></ul><ul><ul><li>Permanent citations for online government documents </li></ul></ul><ul><ul><li>Open standards </li></ul></ul><ul><ul><li>Story behind the data </li></ul></ul><ul><li>Connecting the government to the people </li></ul><ul><ul><li>Townhalls – The people ask questions </li></ul></ul><ul><ul><li>Collaboration – The people help make policy </li></ul></ul><ul><ul><li>Ratification – The people set policy </li></ul></ul><ul><li>Advocating for policy </li></ul><ul><ul><li>From inside government </li></ul></ul><ul><ul><li>From outside the government (parties, PACs, & interest groups) </li></ul></ul>

11.
The Transition Challenge From Online Campaigning to Governing Online, and Back Again Alan Rosenblatt, Ph.D. [email_address] Twitter: @CAPAction and @DrDigipol Facebook.com/AmericanProgressAction Facebook.com/DrDigipol