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Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Conference

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Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Conference

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Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago.

She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0.

Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/

Shannon Kinney joins Inland Press Association and Creative Circle Media Solutions for the 2014 New Business Development Conference, August 7-8 in Chicago.

She will be presenting in two sessions, covering what's next with mobile marketing and social marketing 2.0.

Schedule Shannon to speak with your group >> http://dreamlocal.com/seminar-request/

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Social Marketing 2.0 & Social Commerce 2.0 - 2014 New Business Development Conference

  1. 1. Brought  to  you  by:     Social Marketing & Social Commerce 2.0 Chicago, IL August, 2014
  2. 2. The  Internet,  and  social  media  in  par3cular,  have   RADICALLY  CHANGED  the  way  people  consume  informa3on  and  the  way  businesses   PROMOTE  THEMSELVES.  
  3. 3.      Consider:       WHERE  do  your     current  and  future  customers     FIND  WHAT  THEY  NEED?  
  4. 4. The  rules  of  marke3ng   HAVE  CHANGED.  
  5. 5. What  does  it   take?     Listening  
  6. 6. The  Key  is  to  build   ENGAGEMENT   #notaonewaystreet  
  7. 7. Facebook   A  different  point  of  view  
  8. 8. What  does  it  take?   CONNECTING   #hashtags,  RT,  Like,  Favorite,  Reply  
  9. 9. Building  brand  awareness   and  customer  rela3onships   SOCIAL:  
  10. 10. Facebook   now  has  more  than       1.2  Billion     ACTIVE  users  
  11. 11. Facebook:  StaSsScs   •  More  than  50%  of  ac3ve  users  log  in  EACH  DAY   •  Average  age  of  users  is  38  and  200  friends   •  People  spend  over  700  BILLION  MINUTES  per  month   on  Facebook   •  250  MILLION  PHOTOS  are  shared  each  day   •  2.7  BILLION  POSTS  are  “liked”  or  commented  on   each  day   •  1  MILLION  BUSINESS  PAGE  “LIKES”  are  happening   each  day  –  and  that  is  shared  with  all  of  their  friends   Source: Facebook
  12. 12. Do  Facebook  (and  any  network)  -­‐  WELL   •  PROFESSIONALLY  designed  page   •  You  MUST  have  a  PLAN.  ThoughLul  content   strategy  that  incorporates  the  personal  touch,  sales   and  marke3ng,  and  outreach   •  LISTEN  AND  RESPOND,  s3mulate  conversa3on   •  Be  a  RESOURCE  to  people   •  Photos  and  videos  get  60%  more  liN   •  Tag  /  links,  Hashtags   •  WOW  your  fans!  
  13. 13. Twi_er  
  14. 14. LinkedIn  
  15. 15. Foursquare  /  Swarm  
  16. 16. Pinterest  
  17. 17. Google+  (G+)  
  18. 18. YouTube:  2nd  largest  search  engine   (Professionally  designed  page)  
  19. 19. Brands  will  be  here…   whether  they  like  it  or  not.  
  20. 20. 70%  of  people  trust  online  reviews   by  strangers  
  21. 21. 90%  of  people  trust  online  reviews   by  people  they  know  
  22. 22. The  key  is  REPUTATION  MANAGEMENT…              And  you  need  it  now  more  than  EVER!  
  23. 23. Gehng  Found   SEARCH:  
  24. 24. 97%  of  consumers  search  for  local   businesses  online  
  25. 25. How  you  rank  in  SEARCH  is  criScal   • 90%  of   searchers   stop  on   PAGE  1   • 75%  stop   aNer  5   lisSngs  
  26. 26.      Consider:       HOW  can  you  leverage  this  power   FOR  YOUR  ADVERTISERS?  
  27. 27. shannon@dreamlocal.com   www.dreamlocal.com   www.facebook.com/dreamlocal   @dreamlocal,  @shannonkin   207-­‐593-­‐7665   for  aXending!   THANK  YOU  

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