This document discusses crossmedia and learning. It covers topics like storytelling across multiple media forms, transparency and ubiquity of media, ethics and literacy, and learning through failure, doubt, curiosity and more. Crossmedia content creation, engagement, distribution and mobility are examined. Examples provided include the YouMedia project at Chicago Public Library and Entertainment Technology Center projects that visualize design decisions across media.

1. Crossmedia
and
Learning
Drew Davidson

2. SketchNote
 @wilg

3. Crossmedia - Transmedia
 Storytelling across Multiple forms of
Media
 Multimodal Representations
 Various Entry Points
 Social Authorship
 Franchise, Marketing, Native

4. Across Media
 Transparency, Ubiquity
 Ethics, Literacy
 Tentpoles and Rabbit Holes
 Story Tree

5. Transparency | Ubiquity
 Fitting into Our Lives
 Distributed All around Us
 Easy to Use
 Cloud Media
 Mobile
 Snackable

6. Ethics | Literacy
 Privacy & Freedom
 IP and CC
 Open Source
 Read/Write

7. Tentpole
 Central Media Experience
 Supports all other Media

8. Rabbit Hole
 Entry Point into Fictional Universe
 Down into the Story

9. Story Tree
 Trunk
 Heart of the Tale
 Branches
 Inter-related Threads

10. Crossmedia and Game Design
 Interest Curves and Flow
 Procedural and Interactivity
 Gamepocalypse
 Goals and Glue

11. Interest Curves

12. Flow

13. Procedural

14. Interactivity

15. Gamepocalypse
 Gamification
 Funware
 MSG
 Secret Sauce
 Make it Seem Game-like
 Gameful
 Spirit of Games

16. Goals and Glue
 Threads across and between Media
 Connections
 Throughline
 Purposes for Deeper Engagement

17. On Learning
 Failure
 Doubt
 Curiosity
 Articulations
 Ecologies

18. Failure
 Fail Faster
 Experiment, Explore
 Rapid Prototyping
 Iterate toward Solutions

19. Doubt
 Question Answers
 Challenge Assumptions
 Work to Understand

20. Curiosity
 Ask Questions
 Engage
 Lifelong Learning
 How Stuff Works
 Cheating?
 Story Telling
 Model Making

21. Articulations
 Systemic
 Connections
 Associations
 Relationships
 Transference
 Interdisciplinary

22. Ecologies
 Learning
 Overlapping
 Evolving
 Interrelating
 Connecting

23. Crossmedia Learning Content
 Creation
 Engagement
 Distribution
 Mobility
 Promises
 Problems
 Assessment

24. Creation
 Collaborative
 Multi-Media
 User Generated
 Remix
 IP
 Design

25. Engagement
 Connection
 Reading=Writing
 Fans
 Post-Secret

26. Distribution
 More Channels
 Aggregation
 Collation & Curation
 On Demand
 Digital
 Tagging & Rating
 Search
 Mobile

27. Mobility
 Immersive
 In your Pocket, On the Go
 Interstitial
 Across Media
 Experiential
 Locative Augmented Reality
 Context Aware

28. Promises
 Ownership
 Read-Write
 Fan Fiction
 Avatars

29. Problems
 Spoilers
 FAQs
 IP
 Messy

30. Assessment
 Community
 Real-Time
 Data Visualization
 Constructive
 Systemic
 Qualitative
 Literacy

31. Crossmedia and Learning
 YouMedia
 Working Examples
 ETC
 Ludic Narrans

32. YouMedia
 Chicago Public Library
 Teen New Media Space
 Mentors, Levels
 HoMaGo

33. WorkingExamples.org
 Process and Progress
 Visualize Connections
 Design Decisions

34. Entertainment Technology Center

35. Ludic Narrans
 Homo Ludens
 +
 Homo Narrans
 =
 Ludic Narrans
 Playful Stories

36. CrossMedia
 stories in between
 narratives and mediums @ play
 Cross-Media Communications
 the Art of Creating Integrated Media
Experiences
 http://etc.cmu.edu/etcpress/

37. Questions?
 drdrew@cmu.edu