1. N O V E M B E R 1 7 , 2 0 1 4
I D I D N ’ T K N O W A P I N
C O U L D D O T H A T !
a different view of

2. Drew Hawkins
@drewhawkins

3. W H Y A R E W E H E R E ?

4. W e a r e
f a c e d w i t h
i n f o r m a t i o n
o v e r l o a d
A single minute on the Internet via DOMO

5. As a result, we are moving away from a
mindset of reaching critical mass and towards
one of credible mass.
W H Y A R E W E H E R E ?

6. Content creation
W H Y A R E W E H E R E ?
Content curation

7. W H Y A R E W E H E R E ?

8. 70 million users
#2 driver of social web referral traffic
The average user spends an
average of 14.2 minutes on
Pinterest every time they visit.

9. “Essentially, Pinterest excels at something that’s
very hard to do on the web - help people discover
new things.”
-CNN Money

10. W h e n w e
t h i n k a b o u t

11. W h e n w e
t h i n k a b o u t
Use as a GPS
Read the news
Ron Swanson
Design a car
Replace your website
Establish thought leadership

12. D E M O S S © 2 0 1 4 12
B e D i f f e r e n t

13. The Tale of
The Board of Man

18. How does this help everyone?

19. To p B o a r d
C a t e g o r i e s
Home
Arts and Crafts
Style/Fashion
Food
Inspiration/Education

20. If you look like everyone else, you limit your
opportunities for being discovered.

21. White space = win space

22. D E M O S S © 2 0 1 4 22
B e U s e f u l

23. Pinterest is about content discovery.

24. How could a website work in conjunction with a
Pinterest board to encourage discovery?
How could a website work in
conjunction with a Pinterest
board to encourage discovery?

28. Place Pins could have taken GSD&M’s SXSW
survival guide idea even further.

29. Taking the next step with mobile

30. Taking the next step with mobile

31. Taking the next step with mobile

32. Taking the next step with mobile

33. Taking the next step with mobile

34. Think of each board as its own niche community.

36. Other considerations.

37. Make your blog posts
appealing to active pinners.
Give them visuals
worth pinning.

38. Give people a reason to click.

41. Be inspired by other unique ways to use
Pinterest - then come up with your own!

42. A few examples

43. Create a gift registry.

44. Read the newspaper.

45. Use a series of pins
to send a message

46. Design a car.

47. Have fun!

48. Questions?