Production meeting two

1. +
Production Meeting 2
Harry Jones, Bethan Glover, Georgia Fielding
and Drew Allen

2. +
This production meeting was used to discuss
feedback we received from our two
questionnaires that we created to receive
answers on what themes and ideas that the
target audience would like to see presented
in out DigiPak, Magazine Advert and Music
Video. We have decided on which ideas we
think we should use and which answers we
believed would not work.

3. +
Age and Gender
 We asked these two questions at the start to receive a general
idea of our target audience. We found out that overall that females
were the common result for this question but we have agreed that
overall we want to aim our video at males and females because
we want to keep our target audience range open so we can
showcase a variety of ideas that will attract both males and
females. The most popular age we received from the
questionnaires was teenagers and young adults. As a group we
have decided to keep this age range as the target audience age
that we want to make a video for because it would be a good age
to base our video around and would mean we could be flexible
with what we can include as we are a similar age and will know
what we would want to see. In addition, the videos we previously
analysed were targeted at a similar age range so we can advance
on ideas that we commented on.

4. +
Colours
 The colours that we received as most popular on the DIGIPAK
and Magazine Advert questionnaire was White, Red and Pink.
We have discussed as a group that these colours do not
compliment each other and that they would portray a more
feminine side to the digipak and advert. We also decided that
the colours we think would be better to use would be a unisex
colour such as yellow. By using yellow as a dominant colour on
our promotion products it will attract both genders and will also
portray the pop genre well as it is a bold, bright colour.

5. +
Clothing
 On both questionnaires we asked the public what clothing they
think would be appropriate for the promotion products and the
music video. We received the answer of casual clothing which
we agree with. We also think that the clothing should reflect the
typical pop style used in most videos and seen on current
promotion products by having our artist wear neon colours or
bold accessories.

6. +
Shots
 Both questionnaires asked the public about what shots we should
take for the music video and promotion products. For the music
video we received answers such as long shot to medium shot, the
reason behind this was because they want to see the artists outfit
and any dance or performance routines. We agree with this
because we don’t want the video to have a personal shot because
these shots are mostly used in sad/emotional videos. In addition,
we have discussed that the video will include a dance routine
including many people and the majority of the video will be a
performance from the artist which we wouldn’t be able to capture
through close up shots. For the DIGIPAK and Magazine Advert we
received answers for a full body shot and medium shot. In this
case we agreed to include a medium shot on the product because
a long shot may not be detailed enough to present the artist and
vibe of the video enough. We have also seen through research of
existing promotion products that full body shots aren’t as effective.

7. +
Props
Our group has analysed the answer that we
received from the audience questionnaire
and agreed that having musical instruments
as props would work well and would be a
wide variety to work with. We have also
decided that props such as cleaning utensils
or mobile phones would be good to use to fit
with the storyline that we created.