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Scenario Design Process

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This is the document describing scenario design process lectured by drhhtang. This is an older version of this process. A newer version please contact drhhtang@drhhtang.net or www.ditldesign.com

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Scenario Design Process

  1. 1. SCENARIO DESIGN PROCESS IN FOUR DAYS 四天完成情境故事法操作過程 ! blog.drhhtang.net
  2. 2. BRAINSTORMING • Defer judgment • Encourage wild ideas • One conversation at a time • Build on other people's ideas • Be visual - use words and pictures • Go for quantity - the more ideas the better
  3. 3. AGENDA • Introduction • Decide yourTeam Name • What we are going to do today • Previous Case
  4. 4. FOR DAY ONE Introducing the Scenario Approach and its potentials Macro Forces X 3 +Top 10 (4 posters) Key Idea Generation + 1 poster (at least 5 product ideas 4 positive 1 negative) Target Users Basic Function & Needs + 1 poster (verbal brainstorming)
  5. 5. MACRO FORCES I • Social – market culture, life style, political atmosphere • Economic – purchasing power, consumer factor • Technical – new technology for the market, material, your specialty • Brainstorming top 10
  6. 6. HOWTO PREDICTTHETREND Current Product Product opportunity gaps Anticipatory design • Using set theory ! ! ! ! • It is Hard to predict
  7. 7. EXAMPLES OF SET • 911 • Bad for international aviation & tourism • Good for domestic travel, mine safety appliance mask, nB sneakers (patriotism) • Red zone robot • Bad bankrupt, chernobyl + three mile island • Sewer repair (1200~2000 millions)
  9. 9. KEY IDEA GENERATION • Using the 30 issues to develop 8 product ideas • Discuss and vote for the best from the 8 product ideas • TOP 8 Product Ideas should include 5 positive + 3 negative • Some details could be added to the ideas. • Please mark the relationships to the original macro FORCES • Text and graphics are both fine
  10. 10. BASIC FUNCTION AND NEEDS • Using the results of Interview and IAN’s method (機會點) • Brainstorm the functions and needs of the primary idea of your company • Who the users might be are the keys to success
  11. 11. TARGET USER • Think about the representative users of the target product • Using 5W1H to render the target users, the character, problem, and needs will be more clear • Include CRITICAL ISSUES and KEY IDEAS
  12. 12. TARGET USER II
  13. 13. FOR DAYTWO &THREE Character Mapping 代表族群⾓角⾊色選樣 Scenario Brainstorming ⼈人/事/時/地/物-Graphical Brainstorming Story Board 情境故事板 Event Flow + A4 Work Activity Affinity Diagram Interview & 3M Post-it Wall
  14. 14. CHARACTER MAPPING • Except the representative user, please generate other target users to think about the range of user characters • Group work/ one user per participants
  15. 15. WORK ACTIVITY AFFINITY DIAGRAM character mapping - persona - interview - work activity note - waad - 10 requirements ! the UX book CH4 CH5
  17. 17. HAVING UNDERSTANDING OF USERS • you can use both WAAD or Service Blue Print to understand users • if you have understood the users, the storyboards should based on the reality or speculations generated by interviews. • If no previous understanding, the storyboards could be based on imagination or previous experience regarding the users.
  18. 18. SCENARIO BRAINSTORMING I • Using scenario brainstorming sketches (情境腦⼒力激盪圖) to develop details about the relationships between user and product and additional functions • Example: the shopping process and related critical issues & key issues of TAO(陶美惠)’s shopping journey
  20. 20. TIPS • the center is the representative persona. drawing the events for him/ her. • the way they structure of event and the main characters is better • you could group different storyboard by functions or topics • try to explore the details of storyboards, so you can have consecutive storyboards alone the line with different granularity.
  22. 22. EVENT FLOW • Using 5W1H to thank about Flow Chart • Try to generate a serial process of an event • Group work/ one user per participants
  23. 23. STORYBOARD I • Each slot of flow chart could be a storyboard • Please generate 10 storyboards where we can see event sketches, and related CI & KI • PLEASE USE PHOTOS OF REAL PEOPLE
  24. 24. STORYBOARD II • All the storyboards of the targets users together could help us to think about the details and different dimensions of the idea • Different storyboards verify the necessary of the idea as well.
  25. 25. FORTHE FINAL DAY Critical Issues & Key Ideas 問題與解決 10 elements Concept Development 設計概念發展 Sketches Concept Synthesis & 概念構想整合&規劃 Slides Concept Presentation 提案發表 Poster + 5 mins-video 10 Key Themes 設計訴求 10 elements
  26. 26. CRITICAL ISSUE & KEY IDEAS • All group members discuss • their critical issues and key ideas.
  27. 27. FINALTOP 10THEMES • Using the storyboards to synthesize the final top 10 themes (設計訴求) • Each theme could include critical issues, key ideas, design concepts, and even its illustrations.
  28. 28. CONCEPT SYNTHESIS (概念構想整合) • Using the top 10 themes to propose a solid design concept • Writing up the Scenarios for presentation • Present the Scenario
  29. 29. PRESENTINGTHE CONCEPT BY FBS function behavior structure
  30. 30. METHOD • Follow the timeline to sort out the scenarios • elicit all the element of the service system • people, objects, environments • Think about the functions of each objects in the service system using lego and signs to represent them • Think about the interactive behaviors amongst different objects and people in the service system.