1. Question One:
What Gender Are You
12
Male Female
10
8
6
4
2
0
Male Female
When distributing our questionnaires we found it only logical and fair to give an equal
amount of questionnaires to each gender. Furthermore by equally distributing the
questionnaires we are not being biased to either gender plus, because both males and
females will have different opinions on the recession it would allow us to collect a greater
amount of data allowing us to have more information on our target audience and how they
feel about our topic.
2. Question Two:
How Old Are You?
2.5
Male
2
Female
1.5
1
0.5
0
Age 18 Age 19 Age 20 Age 21 Age 22 Age 23 Age 24 Age 25
When distributing our questionnaire we decided to equally give them out with the
expectation of age 18 and 19. The reason why we distributed our questionnaire to this
age group is because it is the age of our target audience.
3. Question Three:
What is the occupation of the chief household earner in your family?
3.5
3 Male
2.5 Female
2
1.5
1
0.5
0
For the results above it is clear that the majority of our target audience parents have professional
And high paid occupations. We can use this information to have a greater understanding of our
target audiences social class in order to discover additional information on how to appeal and
attract our target audience.
4. Question Four:
Circle Three Channels You Regularly Watch:
10
Male
9
Female
8
7
6
5
4
3
2
1
0
BBC 3 BBC 1 BBC 2 E4 Channel 4 ITV 2
This is sufficient evidence that BBC three is the most suitable channel to broadcast our
documentary as from the bar chart it is evident that this is to most favoured and preferable
channel by both our male and female members of our target audience. Furthermore additional
evidence that supports our decision for BBC three to broadcast our documentary is that unlike the
other channels BBC three’s data is consistent and unwavering whereas the other channels data are
inconclusive which makes it evident that the most logical decision according to our
questionnaire results is to have our documentary broadcast on BBC three
5. Question Five:
Circle One Of The Options On The Time You Regularly Watch Television:
9
Male
8
Female
7
6
5
4
3
2
1
0
5-6 pm 7-8pm 9-10pm 10-11pm 11-Dec
This was a critical question to have in our questionnaire as it would determine what time our target
audience watch television and would therefore be relevant when deciding what time to broadcast our
documentary. From the results it is evident that 6-8pm is the clear choice as it has the highest percentage
compared to other channels in addition, it is favoured by both male and females relevant to our target
audience is vital as we must maintain that our documentary appeals to our target audience. This also
demonstrates that we were in deed correct about our decision to broadcast our documentary in the
‘prime time’ viewing hour which makes evident that we have a good understanding of our target
audience and how to relate our documentary to their tastes and preferences.
6. Question Six:
If A Documentary Was Broadcast On Television Circle
One Of The Following Topics You Would Watch?
10 Male Female
9
8
7
6
5
4
3
2
1
0
It is evident from the results it is clear that Business/Economics is appealing to our target audience, this
combines with our topic the recession as it is a sub topic of Business/Economics and is therefore a relevant
and clear link to our documentary topic. In addition, this is evident that Business/Economics is favoured
documentary topic by our target audience as they have the highest percentage of each gender. Moreover, the
other documentary topics have varied results with no contingency whereas our topic is thoroughly
throughout and is evidently a topic that would appeal to our target audience which is the purpose of the
7. Question Seven:
Please Elaborate On Why You Chose That Topic:
6
5
Male
4
Female
3
2
1
0
Factual Entertaining Educational
This question would play a significant role in our target audience as it would highlight to us what
features we should incorporate in our documentary to make it appealing to our target audience. It
is clear from the result above that our target audience has similar answers, we believe this to be a
vital piece of information as it shows that a large section of our target audience have the same
tastes and preferences, it will therefore be easier to attract a large percentage of our target
audience. It is evident that we must use an element of these factors in order to entice our target
audience to take an interest and watch our documentary which will interest their interest in our
documentary and increase its rating and will ultimately prove our documentary to be a success.
8. Question Eight:
Do You Watch Documentaries When Broadcasted On Television?
12
Male Female
10
8
6
4
2
0
Yes No Occasionally
This was a vital question to be in our questionnaire as the results determine whether our
target audience watch documentaries, and from the results above it is evident that a large
majority of our target audience do watch documentaries which makes it clear to us that we
are aiming towards the correct audience who have an interest and watch documentaries
9. Question Nine:
If No Please Explain Why You Do Not Watch Documentaries:
1.2
Male
1
Female
0.8
0.6
0.4
0.2
0
Too Factual Not Entertaining
From our previous question it was clear that a large section of our target audience watch
documentaries, however there was a minority only two female applicants that do not
watch documentaries. From the results above it is evident that our two applicants believed
documentaries were too factual and not entertaining. This is crucial information to know as
we can make sure that our documentary does not have these unappealing factors and therefore
ensure we can appeal and attract a large segment of our target audience.
10. Question Ten:
If Yes/Occasionally Please Explain Why You Watch Documentaries:
7
6 Male
Female
5
4
3
2
1
0
Interesting Entertaining Educational
For this question we again used an open question to discover a more detailed and in depth answer from
our target audience. These results are extremely important for understanding our target audiences taste and
preferences, the information above will also aid us in understanding what features to add in our
documentary to entice and appeal to target audience urging them to want to watch it. From our results it is
evident that our target audience believe it is essential that are documentary is entertaining.
Therefore, when we are making our documentary we will make sure that we keep our documentary
engaging and enjoyable for our target audience to ensure that they will watch it. Furthermore, from the
results it is evident that the our target audience liked documentaries that we educational consisting of facts
and figures which is something will incorporate in our documentary to appeal to the majority of our target
audience and entice them to watch our documentary.