Altimeter Group Defines
Digital Transformation
The re-alignment of, or new investment in,
technology and business models to
effectively engage digital consumers at
every touchpoint in the customer
experience lifecycle.
Digital
Transformation is
a result of
businesses seeking
to adapt to
disruptive
technologies and
how they affect
customer and
employee
behavior.
The goal of digital transformation is to
make businesses relevant in a
digital era while growing
opportunities and profits, as well as
scaling efficiently in the process.
World is Changing
81%of customers depend on social
sites for purchasing advice.
Social
62%of total workloads will be in the
cloud by 2016.
Cloud
1billion (plus)
(plus) smart devices
shipped in 2013 alone.
Mobile
90%of the data created in the
last two years alone.
Big Data
Internet of Things
devices connected to the
internet by 2020.
50billion
API Economy
in 2013 and forecast to rise to $120
billion by 2015 and an estimated $1
trillion by 2017
85billion
Global
m-commerce
sales were
Connected Life is everything that is connected and how
they interact: cars, mobile devices, buildings, sensors and
people
Source:http://www.globaltelecomsbusiness.com/article/2985699/Connected-devices-will-be-worth-45t.html
Top Ten in 2020
NY Times: A Messenger for the Internet of Things
Wall Street Journal: IBM Tackles Machine to Machine Big Data Deluge
1 Connected Car $600 billion
2 Clinical Remote Monitoring $350 billion
3 Assisted Living $270 billion
4 Home and Building Security $250 billion
5 Pay-As-You-Drive Car Insurance $245 billion
6 New Business Models for Car Usage $225 billion
7 Smart Meters $105 billion
8 Traffic Management $100 billion
9 Electric Vehicle Charging $75 billion
10 Building Automation $40 billion
Disruptors are reinventing business processes and
leading their industries with digital transformations
Personalized frontline
decision making
New mobile apps are
consolidating decision
making at the
fingertips of people
who need to act
Real time insight
driven processes
Insight from
nontraditional
data sources is being
infused in business
processes to create new
business moments
Ecosystem-based
Innovation
New innovations are
composed leveraging
digital services from a
broad ecosystem
Barriers to digital transformation
Organizational siloes and skill gaps
Requires collaboration across LoB, IT and ecosystems like
never before
PEOPLEPROCESS
Business processes and transactions span multiple
environments
Demands security, visibility and control at each touch point to
mitigate new risks
Fast, secure, controlled access to data
Identifying, integrating, and analyzing the right data across
diverse ecosystems
Flexibility for the future
To use any data, applications, services and devices
TECHNOLOGY
Remake your organization for the future
Optimize decisions with
insight from your
operations
Embrace agile to
accelerate your
transformation
Reinvent processes for
ecosystem participation
Deliver adaptive
personalized experiences
Reshape the customer experience
Reshapetheoperatingmodel
Value proposition focus
Valuedeliveryfocus