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Hemingway on writing (and UX)

Sometimes we find inspiration in unexpected places and realise that we could be looking at a great framework.

I will demonstrate how Hemingway’s writing principles can apply to the UXer workflow and help you develop a successful mindset to overcome the day-to-day challenges as designer.

Presentation given at the Interact London conferences in October of 2015.

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Hemingway on writing (and UX)

  1. 1. HEMINGWAY ON WRITING (AND UX) a few notes from the trenches of design David Dominguez 1 Interact London @DominguezUX October 2015
  2. 2. First Writing and UK?
  3. 3. Writing and UX Are creative processes
  4. 4. Writing and UX Want to motivate their audience
  5. 5. Writing and ‘AUX Wantfto bem , r.; ]*~l "" 73*" ‘ '9’
  6. 6. Writiirig and UX Deai with the forces of business '. '. ‘>‘ 2; ‘ 7 ‘ I 1‘ x »- 5. i ’
  7. 7. Writing and UX Deal with the particulars of technology
  8. 8. Writing and UX flea! with the needs or people
  9. 9. We have lots in common Creative Writers UXers Primary Characters Users Secondary Characters Products and Proxy users Back-story User needs Plot User Life-cycle Sub-plot User stories Chapters Touchpoints/ Interactions
  10. 10. A few notes from the man
  11. 11. ‘E411! you have to do is write one true sentence. I/ I/rite the truest sentence that you know” 5%’
  12. 12. Find the truest senterice that YOU can
  13. 13. How to formulate that ‘initial sentence’ Identify that problem(s) that you need to solve The source Users Research 3rd parties Client/ stakeholders Your knowledge
  14. 14. “The best way is to read it all every day from the start . . . . . .t/ zen each week read it all from the start” 7%’
  15. 15. Validate as you go aiong
  16. 16. “stop when you are going good and when you know what will happen next. If you do that every deg». .. .. .you will never be stuc ” ('91 ‘it’.
  17. 17. Plan your moves as designer
  18. 18. Plan your moves as designer Strategic outlook Production Vision
  19. 19. Plan your moves as designer Strategic outlook Production C] Vision Flows
  20. 20. Plan your moves as designer Strategic outlook Production -E Vision Flows Interactions
  21. 21. “I learned not to think about aryrthing that I was writing from the time I stopped . . . . . .until I started again the next day ”
  22. 22. I Let your subconscious work on you
  23. 23. ‘Hfier you learn to write your whole object is to convey everything, every sensation, sight, feeling, place and emotion to the reader” ’-E’
  24. 24. Make an, emotion
  25. 25. “If you write with a pencil you get three difiterent sights at it . . . . . .First when you read it over, ‘ then when it is typed . . . . . .and again in the proof” 5%’
  26. 26. Be sketchy
  27. 27. Unfolding Sketchiness Working it out Fidelity
  28. 28. Unfolding Sketchiness Working it out Fidelity Sketching
  29. 29. Unfolding Sketchiness Working it out Fidelity Sketching Prototyping
  30. 30. Unfolding Sketchiness Working it out Fidelity Sketching Wireframing Prototyping
  31. 31. Unfolding Sketchiness Working it out Fidelity Sketching Wireframing Visual Design Prototyping
  32. 32. “It wasn’t by accident that the Gettysburg address was so short. ..”
  33. 33. Less loutbetter
  34. 34. To recap
  35. 35. Find the truest sentence that you can. Validate as you go along. Plan your moves as designer. Let your subconscious work on you. Make an emotion. Be sketchy. Less but better.
  36. 36. Make this mindset yours
  37. 37. Hcaniragway on Mrsiting
  38. 38. Hcaniragway on Mrsiting and UK
  39. 39. Heaniragway on Mreiting, UK, and any creative process
  40. 40. THANK YOU! David Dominguez @DominguezUX

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