1.
HEMINGWAY ON WRITING
(AND UX)
a few notes from the trenches of design
David Dominguez 1 Interact London
@DominguezUX October 2015

2.
First
Writing and UK?

3.
Writing and UX
Are creative processes

4.
Writing and UX
Want to motivate their audience

5.
Writing and ‘AUX
Wantfto bem
, r.; ]*~l ""
73*"
‘ '9’

6.
Writiirig and UX
Deai with the forces of business
'.
'. ‘>‘ 2; ‘ 7
‘ I
1‘ x
»- 5.
i ’

7.
Writing and UX
Deal with the particulars
of technology

8.
Writing and UX
flea! with the needs or people

9.
We have lots in common
Creative Writers UXers
Primary Characters Users
Secondary Characters Products and Proxy users
Back-story User needs
Plot User Life-cycle
Sub-plot User stories
Chapters Touchpoints/ Interactions

10.
A few notes
from the man

11.
‘E411! you have to do is write one true sentence. I/ I/rite
the truest sentence that you know”
5%’

12.
Find the truest senterice
that YOU can

13.
How to formulate that ‘initial sentence’
Identify that problem(s)
that you need to solve
The source
Users
Research
3rd parties
Client/ stakeholders
Your knowledge

14.
“The best way is to read it all every day from the
start . . . . . .t/ zen each week read it all from the start”
7%’

15.
Validate as you go aiong

16.
“stop when you are going good and when you know
what will happen next. If you do that every deg». ..
.. .you will never be stuc ”
('91
‘it’.

17.
Plan your moves as
designer

18.
Plan your moves as designer
Strategic outlook Production
Vision

19.
Plan your moves as designer
Strategic outlook Production
C]
Vision Flows

20.
Plan your moves as designer
Strategic outlook Production
-E
Vision Flows Interactions

21.
“I learned not to think about aryrthing that I was
writing from the time I stopped . . . . . .until I started
again the next day ”

22.
I Let your subconscious
work on you

23.
‘Hfier you learn to write your whole object is to
convey everything, every sensation, sight, feeling, place
and emotion to the reader”
’-E’

24.
Make an, emotion

25.
“If you write with a pencil you get three difiterent
sights at it . . . . . .First when you read it over, ‘ then
when it is typed . . . . . .and again in the proof”
5%’

26.
Be sketchy

27.
Unfolding Sketchiness
Working it out Fidelity

28.
Unfolding Sketchiness
Working it out Fidelity
Sketching

29.
Unfolding Sketchiness
Working it out Fidelity
Sketching
Prototyping

30.
Unfolding Sketchiness
Working it out Fidelity
Sketching
Wireframing
Prototyping

31.
Unfolding Sketchiness
Working it out Fidelity
Sketching
Wireframing
Visual Design
Prototyping

32.
“It wasn’t by accident that the Gettysburg address
was so short. ..”

33.
Less loutbetter

34.
To recap

35.
Find the truest sentence that you can.
Validate as you go along.
Plan your moves as designer.
Let your subconscious work on you.
Make an emotion.
Be sketchy.
Less but better.

36.
Make this mindset yours

37.
Hcaniragway on Mrsiting

38.
Hcaniragway on Mrsiting
and UK

39.
Heaniragway on Mreiting,
UK, and any creative
process

40.
THANK YOU!
David Dominguez
@DominguezUX