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• Assessing dependence and motivation
• Preparation
   • Setting a time frame
   • Reasons
   • Triggers
   • Environment
• Support
   • Behavioral
   • Family & social
• Specific strategies tailored to patient
   • Treating withdrawal
   • Tapering vs all at once
• Avoiding relapse

                                            2
Smokeless products deliver
much more nicotine;
dependence levels likely to
be high. Patient may use         credit: Kevork Djansezian/Getty Images

more as it can be easily
concealed                  8 to 10 dips or chews a day
                           is = smoking 30 to 40
                           cigarettes; holding an
                           average dip or chew in the
                           mouth for 30 minutes
                           equivalent to 4 cigarettes

                                                                          3
   Habitual & cultural
    behaviors are deeply
    entrenched
    ◦ Strong sense of
      identity may be tied to
      smokeless use
    ◦ More activities linked
      to use
    ◦ Most initiate at a very
      young age, often
      introduced by family
      member

                                4
   Tapering off seems to work better for
    smokeless users than for smokers
   Stronger need for oral substitutes
    ◦   Non-tobacco mimic products
    ◦   Sunflower seeds
    ◦   Cinnamon sticks
    ◦   Jerky




                                            5
Partnership to Assist with
Cessation of Tobacco.
www.makeapact.ca




                             6
Rxforchange.ucsf.edu




                       7
Mayo Clinic: Your Path to Smokeless
Tobacco Freedom                       8
Mayo Clinic: Your Path to Smokeless
Tobacco Freedom
                                      9
Importance
0   1   2   3   4   5   6       7       8   9   10

                Confidence

0   1   2   3   4   5       6       7   8   9   10




                                                     10
Good things about     Not so good things
   using chew         about using chew




 Not so good things   Good things about
about quitting chew     quitting chew




                      Mayo Clinic: Your Path to Smokeless
                      Tobacco Freedom                       11
   Two to three weeks in advance. This time is
    needed to prepare.

   Midnight on a Thursday or Friday works well
    for most people.

   Avoid selecting a day that will be especially
    stressful.

   Schedule a doctor or dentist visit if this is
    an option, especially if using any
    medication.

                                                    12
13
   After eating
   Working or finishing a job
   Driving
   Drinking alcohol
   Recreation
   Watching sport events
   Stress
   Seeing someone else using

                                 14
15
   Get active, take a walk, work out, ask the
    dog for help
   Use a short acting NRT
   Drink water
   Chew strong gum, toothpicks, cinnamon
    sticks, mints, a substitute product
   Call a friend - be with people who don’t dip
   Take your work break in a different place
   Take a different route to work

                                                   16
   7 Approved Medicines for nicotine
    dependence, some by Rx, some OTC.
   Only the patient and clinician can decide what
    is most appropriate for the individual but try
    to dispel myths.
   Combination NRT therapy is safe and
    effective for smokeless users.




                                                     17
   (NRT) can ease symptoms of nicotine
    withdrawal.

   A heavily addicted patient will benefit from
    more aggressive dose – combination
    therapy.

   Delivery systems: patches, lozenges, gum,
    nasal spray, puff inhaler. Provide
    instructions.

   Much more effective when used with a
    behavioral support.
                                                   18
• Worn on the skin between the neck and
  the waist, and provide a steady delivery of
  nicotine to increase patient comfort
• Can be started while tapering down when
  the patient notices withdrawal symptoms

                                                19
   24 hour nicotine patch:
   >3 cans or pouches/week = 42 mg/day
   2-3 cans or pouches/week = 21 mg/day
   <2 cans or pouches/week = 14 mg/day
   Adjust based on withdrawal symptoms,
    urges, and comfort. After 4-6 weeks of
    abstinence, taper every 2-4 weeks in 7-14
    mg steps as tolerated
   Combination Therapy: Patient may add 2 mg
    lozenge or gum as needed for acute cravings

                           Mayo Clinic Guidelines
                                                    20
Available in 2 mg and 4 mg
Use 2 mg if also using patch


                               21
Available in 2 and 4 mg
   Use 2 mg if using patch
Proper instructions Essential!

                                 22
   Bupropion (Zyban - Wellbutrin)
    ◦ Antidepressant that that has been helpful in
      treating nicotine addiction
    ◦ Can be used with NRT
    ◦ Helpful for those concerned with weight gain

   Chantix
    ◦ Pfizer medication used solely to treat nicotine
      addiction
    ◦ Blocks nicotine's connection to dopamine receptors,
      making tobacco less desirable.
    ◦ Treats effects of cravings and withdrawal.
    ◦ Kidney Issues
    ◦ Mental Health Concerns

                                                            23
   Herb based non-tobacco chew products
    processed to mimic taste and texture of
    smokeless tobacco
   Can be effective in gradually reducing level of
    nicotine while allowing user to continue habit




                                                      24
   Substitute product is blended with tobacco
    user is accustomed to and kept in tobacco
    can
   10% product with 90% tobacco first week
   Increase ratio by 10% each week
   Some programs endorse partner managing
    the system
   NRT is optional. Safe to initiate when
    withdrawal symptoms begin. Patient can
    adjust for comfort

                                                 25
GOLDEN EAGLE Herbal Chew
Flavors: Straight, Wintergreen, Cinnamon, Hibiscus-Ginger, and Licorice Mint
1-800-736-8749
www.goldeneaglechew.com

SMOKEY MOUNTAIN Herbal Chew
Flavors: Cherry, Classic, Cinnamon Ice, Arctic Mint, Arctic Mint Pouches,
Wintergreen, and Wintergreen Pouches
1-800-762-2439
www.smokeymountainsnuff.com

YOUNG'S Herbal Chew
Flavors: Classic, Wintergreen, Licorice, and Ginger Red
928-632-7272
www.youngschew.com

BACC OFF
Flavors: Straight, Wintergreen, Extra Wintergreen, Mint, Mint Pouches,
Straight Pouches, and Wintergreen Pouches
1-800-866-2439
www.dipstop.com


                                                                               26
   From others
    ◦ Tell people about your quit date
    ◦ Ask them to support you
    ◦ Tell them how

   Get coaching from a quit line, support
    group, web networking or other program
    ◦ Tobacco Quit line 1-800-QUIT-NOW

   Most cessation product companies offer a
    support program

                                               27
   Physical Activity is not
    only is a natural stress
    reliever but can help
    prevent the weight gain
    some people experience
   Help the patient reframe
    – what is perceived as
    stress is often physical
    withdrawal
   If I dip, will this stressor
    actually go away?

                                   28
   Choose one or more
    activities to do without
    tobacco
   Schedule tobacco use “on
    the clock”
   Use the same amount, but
    change the setting in
    which the product is used



                                29
   Get rid of all smokeless tobacco and empty
    cans/pouches

   Remove any reminders

   Put together a survival kit

   Try to get relief from some responsibilities
    and stressors just for a few days

                                                   30
 Irritability
 Feeling tired
 Difficulty sleeping
 Constipation
 Depressed mood
 Headache
 Trouble concentrating
 Strong Urges


                          31
   Ask the patient how he will cope, and what
    others can do to help him. He knows himself
    best. Make suggestions only if necessary

   Encourage him to do whatever it takes
    ◦ Eat whatever he wants for 1st three days – weight
      control can wait
    ◦ Remember the gum, jerky, carrots, substitute
      products
    ◦ Sleep as much as much as he wants or stay busy!

   The withdrawal symptoms WILL lesson. Urges
    will come less often and will not last as long
    after the first week
                                                          32
   Know potential triggers in advance
    and plan for them
   Drink plenty of water
   Get enough sleep. Changing
    behavior is easier when well rested
   Don’t try to fix everything at once
   However, watch out for alcohol
   Increase physical activity!

                                          33
   Put yourself first. Quitting is the best thing
    you can do for your family. Accept help
   Plan rewards for milestones
   Focus on the present
    ◦ Handle one urge at a time
    ◦ If you slip, it’s not over. Forgive yourself
    ◦ Ask what happened & why
    ◦ Get back on track with
      the next urge


                                                     34
   Quitting and staying quit are two separate
    challenges
    Lapse (slip) vs relapse. Mistaken beliefs.
   Continue to use medicines until you have NO URGE
    TO USE.
   After short term coping skills, the key is lifestyle
    change. Replace the tobacco with something
    better. Forever.
   If I resume chewing, will it change the outcome of
    this life event?




                                                           35
Free Quit Plan Guides
 available from
 National Institute of
 Dental and Cranial
 Research (NIDCR)
 Recommend crossing out “What About
 Medication” statement on page 13.
 (anti-NRT and outdated).


http://www.nidcr.nih.gov/OralHealth/Topics/SmokelessTobacc
o/SmokelessTobaccoAGuideforQuitting.htm


                                                             36
Outstanding Guide: Order
                                      from ETR Associates. Offers
                                      bulk discounts.




Enough Snuff: A Guide for Quitting Smokeless Tobacco, Severson &
Gordon.
http://pub.etr.org/productdetails.aspx?id=100000132&itemno=A050


                                                                    37
 Mylastdip.com
 Killthecan.org
 Quitnet.com
 Quitsmokeless.org
 ucanquit2.org
              (Quit
 Tobacco – Make
 Everyone Proud


                      38
Catherine Whitworth, M.P.A., CTTS       Donald R. Reed Jr., M.A. CTTS
West Virginia School of Public Health   Southern Coalfields Tobacco Prevention
Prevention Research Center              Coalition Network
Morgantown, WV                          Princeton, WV
cwhitworth@hsc.wvu.edu                  tobaccospecialist@strongcommunities.org
304-293-0926                            304-320-9990                              39

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Smokeless tobacco creating the quit plan 2012 catherine whitworth and donald reed

  • 1. 1
  • 2. • Assessing dependence and motivation • Preparation • Setting a time frame • Reasons • Triggers • Environment • Support • Behavioral • Family & social • Specific strategies tailored to patient • Treating withdrawal • Tapering vs all at once • Avoiding relapse 2
  • 3. Smokeless products deliver much more nicotine; dependence levels likely to be high. Patient may use credit: Kevork Djansezian/Getty Images more as it can be easily concealed 8 to 10 dips or chews a day is = smoking 30 to 40 cigarettes; holding an average dip or chew in the mouth for 30 minutes equivalent to 4 cigarettes 3
  • 4. Habitual & cultural behaviors are deeply entrenched ◦ Strong sense of identity may be tied to smokeless use ◦ More activities linked to use ◦ Most initiate at a very young age, often introduced by family member 4
  • 5. Tapering off seems to work better for smokeless users than for smokers  Stronger need for oral substitutes ◦ Non-tobacco mimic products ◦ Sunflower seeds ◦ Cinnamon sticks ◦ Jerky 5
  • 6. Partnership to Assist with Cessation of Tobacco. www.makeapact.ca 6
  • 8. Mayo Clinic: Your Path to Smokeless Tobacco Freedom 8
  • 9. Mayo Clinic: Your Path to Smokeless Tobacco Freedom 9
  • 10. Importance 0 1 2 3 4 5 6 7 8 9 10 Confidence 0 1 2 3 4 5 6 7 8 9 10 10
  • 11. Good things about Not so good things using chew about using chew Not so good things Good things about about quitting chew quitting chew Mayo Clinic: Your Path to Smokeless Tobacco Freedom 11
  • 12. Two to three weeks in advance. This time is needed to prepare.  Midnight on a Thursday or Friday works well for most people.  Avoid selecting a day that will be especially stressful.  Schedule a doctor or dentist visit if this is an option, especially if using any medication. 12
  • 13. 13
  • 14. After eating  Working or finishing a job  Driving  Drinking alcohol  Recreation  Watching sport events  Stress  Seeing someone else using 14
  • 15. 15
  • 16. Get active, take a walk, work out, ask the dog for help  Use a short acting NRT  Drink water  Chew strong gum, toothpicks, cinnamon sticks, mints, a substitute product  Call a friend - be with people who don’t dip  Take your work break in a different place  Take a different route to work 16
  • 17. 7 Approved Medicines for nicotine dependence, some by Rx, some OTC.  Only the patient and clinician can decide what is most appropriate for the individual but try to dispel myths.  Combination NRT therapy is safe and effective for smokeless users. 17
  • 18. (NRT) can ease symptoms of nicotine withdrawal.  A heavily addicted patient will benefit from more aggressive dose – combination therapy.  Delivery systems: patches, lozenges, gum, nasal spray, puff inhaler. Provide instructions.  Much more effective when used with a behavioral support. 18
  • 19. • Worn on the skin between the neck and the waist, and provide a steady delivery of nicotine to increase patient comfort • Can be started while tapering down when the patient notices withdrawal symptoms 19
  • 20. 24 hour nicotine patch:  >3 cans or pouches/week = 42 mg/day  2-3 cans or pouches/week = 21 mg/day  <2 cans or pouches/week = 14 mg/day  Adjust based on withdrawal symptoms, urges, and comfort. After 4-6 weeks of abstinence, taper every 2-4 weeks in 7-14 mg steps as tolerated  Combination Therapy: Patient may add 2 mg lozenge or gum as needed for acute cravings Mayo Clinic Guidelines 20
  • 21. Available in 2 mg and 4 mg Use 2 mg if also using patch 21
  • 22. Available in 2 and 4 mg Use 2 mg if using patch Proper instructions Essential! 22
  • 23. Bupropion (Zyban - Wellbutrin) ◦ Antidepressant that that has been helpful in treating nicotine addiction ◦ Can be used with NRT ◦ Helpful for those concerned with weight gain  Chantix ◦ Pfizer medication used solely to treat nicotine addiction ◦ Blocks nicotine's connection to dopamine receptors, making tobacco less desirable. ◦ Treats effects of cravings and withdrawal. ◦ Kidney Issues ◦ Mental Health Concerns 23
  • 24. Herb based non-tobacco chew products processed to mimic taste and texture of smokeless tobacco  Can be effective in gradually reducing level of nicotine while allowing user to continue habit 24
  • 25. Substitute product is blended with tobacco user is accustomed to and kept in tobacco can  10% product with 90% tobacco first week  Increase ratio by 10% each week  Some programs endorse partner managing the system  NRT is optional. Safe to initiate when withdrawal symptoms begin. Patient can adjust for comfort 25
  • 26. GOLDEN EAGLE Herbal Chew Flavors: Straight, Wintergreen, Cinnamon, Hibiscus-Ginger, and Licorice Mint 1-800-736-8749 www.goldeneaglechew.com SMOKEY MOUNTAIN Herbal Chew Flavors: Cherry, Classic, Cinnamon Ice, Arctic Mint, Arctic Mint Pouches, Wintergreen, and Wintergreen Pouches 1-800-762-2439 www.smokeymountainsnuff.com YOUNG'S Herbal Chew Flavors: Classic, Wintergreen, Licorice, and Ginger Red 928-632-7272 www.youngschew.com BACC OFF Flavors: Straight, Wintergreen, Extra Wintergreen, Mint, Mint Pouches, Straight Pouches, and Wintergreen Pouches 1-800-866-2439 www.dipstop.com 26
  • 27. From others ◦ Tell people about your quit date ◦ Ask them to support you ◦ Tell them how  Get coaching from a quit line, support group, web networking or other program ◦ Tobacco Quit line 1-800-QUIT-NOW  Most cessation product companies offer a support program 27
  • 28. Physical Activity is not only is a natural stress reliever but can help prevent the weight gain some people experience  Help the patient reframe – what is perceived as stress is often physical withdrawal  If I dip, will this stressor actually go away? 28
  • 29. Choose one or more activities to do without tobacco  Schedule tobacco use “on the clock”  Use the same amount, but change the setting in which the product is used 29
  • 30. Get rid of all smokeless tobacco and empty cans/pouches  Remove any reminders  Put together a survival kit  Try to get relief from some responsibilities and stressors just for a few days 30
  • 31.  Irritability  Feeling tired  Difficulty sleeping  Constipation  Depressed mood  Headache  Trouble concentrating  Strong Urges 31
  • 32. Ask the patient how he will cope, and what others can do to help him. He knows himself best. Make suggestions only if necessary  Encourage him to do whatever it takes ◦ Eat whatever he wants for 1st three days – weight control can wait ◦ Remember the gum, jerky, carrots, substitute products ◦ Sleep as much as much as he wants or stay busy!  The withdrawal symptoms WILL lesson. Urges will come less often and will not last as long after the first week 32
  • 33. Know potential triggers in advance and plan for them  Drink plenty of water  Get enough sleep. Changing behavior is easier when well rested  Don’t try to fix everything at once  However, watch out for alcohol  Increase physical activity! 33
  • 34. Put yourself first. Quitting is the best thing you can do for your family. Accept help  Plan rewards for milestones  Focus on the present ◦ Handle one urge at a time ◦ If you slip, it’s not over. Forgive yourself ◦ Ask what happened & why ◦ Get back on track with the next urge 34
  • 35. Quitting and staying quit are two separate challenges  Lapse (slip) vs relapse. Mistaken beliefs.  Continue to use medicines until you have NO URGE TO USE.  After short term coping skills, the key is lifestyle change. Replace the tobacco with something better. Forever.  If I resume chewing, will it change the outcome of this life event? 35
  • 36. Free Quit Plan Guides available from National Institute of Dental and Cranial Research (NIDCR) Recommend crossing out “What About Medication” statement on page 13. (anti-NRT and outdated). http://www.nidcr.nih.gov/OralHealth/Topics/SmokelessTobacc o/SmokelessTobaccoAGuideforQuitting.htm 36
  • 37. Outstanding Guide: Order from ETR Associates. Offers bulk discounts. Enough Snuff: A Guide for Quitting Smokeless Tobacco, Severson & Gordon. http://pub.etr.org/productdetails.aspx?id=100000132&itemno=A050 37
  • 38.  Mylastdip.com  Killthecan.org  Quitnet.com  Quitsmokeless.org  ucanquit2.org (Quit Tobacco – Make Everyone Proud 38
  • 39. Catherine Whitworth, M.P.A., CTTS Donald R. Reed Jr., M.A. CTTS West Virginia School of Public Health Southern Coalfields Tobacco Prevention Prevention Research Center Coalition Network Morgantown, WV Princeton, WV cwhitworth@hsc.wvu.edu tobaccospecialist@strongcommunities.org 304-293-0926 304-320-9990 39