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Librarianship: Strategies for
 Sustainability and Growth



        Teresa S. Welsh, Ph.D.
        teresa.welsh@usm.edu
Background: What are Libraries?
            “Libraries are the memories of mankind” –
             Goethe
            “Medicine for the soul” - Inscription over
             the door of the Library at Thebes
            “The only treasure-house open to all
             comers is a library” - J. A. Langford
            “Cultural repositories” – T.S. Welsh

                         Mississippi Library Association Annual
10/20/2010                       Conference, Vicksburg            2
Why are libraries important?
       Libraries are closely related to and important
        for democracy:
            “Dissemination of knowledge is one of the
             cornerstones of civilization” - John Budd

            “Perhaps no place in any community is so totally
             democratic as the town library. The only entrance
             requirement is interest” - Lady Bird Johnson



                          Mississippi Library Association Annual
10/20/2010                        Conference, Vicksburg            3
Libraries Provide Data, Information;
          Promote Knowledge, Wisdom
   Data = symbols
   Information =
    data + meaning
   Knowledge =
    useful collection of
    information
   Wisdom =
    understanding
                                        http://www.systems-thinking.org/dikw/dikw.htm

                     Mississippi Library Association Annual
10/20/2010                   Conference, Vicksburg
Origins of DIKW Hierarchy
      In his Futurist article, Cleveland cites T.S.
       Eliot as the person who suggested the DIKW
       hierarchy. Cleveland names it "the T.S. Eliot
       hierarchy".
      In 1934 Eliot wrote in "The Rock":
           Where is the Life we have lost in living?
           Where is the wisdom we have lost in
                knowledge?
           Where is the knowledge we have lost in
                information?

                      Mississippi Library Association Annual
10/20/2010                    Conference, Vicksburg            5
What is the Role/Purpose of Libraries?
    To collect and
     preserve information
    To organize and
     provide access to
     information
    To support mission
     of the parent
     organization.
                                                Image courtesy of the Bodleain Library

                   Mississippi Library Association Annual
10/20/2010                 Conference, Vicksburg
How important is planning?
    Every library should have operational plan and
      strategic plan
     Operational plan
            Short-term, a year or two
            Example: annual budget
       Strategic plan
            Long-range
            Mission Statement
            Goals

                            Mississippi Library Association Annual
10/20/2010                          Conference, Vicksburg            7
http://21stcenturylibrary.files.wordpress.com/2010/06/strategicplanmodel.jpg
                       Mississippi Library Association Annual
10/20/2010                     Conference, Vicksburg                                  8
What is the mission of a school
                   library/media center?
                                                                       Supports curriculum
                                                                       Promotes collaboration
                                                                        with teachers
                                                                       Promotes reading
                                                                       Teaches information
                                                                        literacy
             http://isarsoileau.blogspot.com/                               Computer literacy
                                                                            Database searching
                                                                            Evaluating, citing sources.
                                        Mississippi Library Association Annual
10/20/2010                                      Conference, Vicksburg                                      9
What is the value of a school
                  library/media center?

     Relates to student
      achievement
     Increases literacy
     Builds resiliency.



                           http://www.msad49.org/clinton/library/clinton_elementary_school_library.htm

                           Mississippi Library Association Annual
10/20/2010                         Conference, Vicksburg                                       10
How Do Libraries Build Resiliency?
      1. Supports and encourages education
      2. Staff values teens, exhibits friendliness
      3. Rules are consistent and clear
      4. Rules, programs, and services are developed with input by teens
      5. Promotes service to others, “required helpfulness”
      6. Provides information about health, education, employment, recreation
      7. Provides opportunities to develop and practice life skills such as
           cooperation, leadership, decision-making, problem-solving, and
           impulse control
      8. Helps develop talents, hobbies, and interests
      9. Provides opportunities to be sociable
      10. Promotes reading.
                                             Dr. Jami Jones (www.askdrjami.org)

                             Mississippi Library Association Annual
10/20/2010                           Conference, Vicksburg                        11
What is the mission of a public library?

   Serves community/acts
    as community center
   Promotes reading
   Promotes resiliency
   Offers training
       GED, ESL classes
       Computer literacy
       Job application                    http://storyconnection.net/blog/category/summer-reading/

       Tax filing

                            Mississippi Library Association Annual
10/20/2010                          Conference, Vicksburg                                       12
What is the value of a public library?

                                                                 Serves as community
                                                                  hub, provides broad
                                                                  range of services,
                                                                  activities
                                                                 Provides public
                                                                  computers, meeting
                                                                  space
   Image courtesy of Hattiesburg Public Library
                                                                 Can be "economic
                                                                  engines" of downtowns
                                                                  or neighborhoods.
                                       Mississippi Library Association Annual
10/20/2010                                     Conference, Vicksburg                      13
What is the mission of an academic
                         library?
                                                                      Supports scholarship
                                                                      Supports research
                                                                      Teaches information
                                                                       literacy
                                                                           Determine info need
                                                                           Access info effectively
                                                                           Evaluate sources
                                                                           Use sources
                                                                           Cite sources.
http://librarynext.wordpress.com/2008/05/09/information-literacy/

                                         Mississippi Library Association Annual
  10/20/2010                                     Conference, Vicksburg                                14
What is the value of an academic library?
     Important part of
      accreditation
     Increases networking,
      collaboration across
      campus
     Related to grant
      funding
            Every $1 invested in
                                                             Image courtesy of USM Cook Library
             library = $4 grant
             funding to university
             (Tenopir, 2009).
                              Mississippi Library Association Annual
10/20/2010                            Conference, Vicksburg
Marketing Strategies

   1.        “Never waste a crisis”
        a.    Create zero-based budget
        b.    Review each program and service -
              does it support library‟s mission?
        c.    Ask “If we were opening the library
              today would we still do this?”


                       Mississippi Library Association Annual
10/20/2010                     Conference, Vicksburg            16
Marketing Strategies

   2.        Know you community – what are
             community‟s needs… patrons‟ needs?
        a.    Focus PR on programs/services that
              meet those needs

   3.        Seek sponsorships for special
             events/programs

                       Mississippi Library Association Annual
10/20/2010                     Conference, Vicksburg            17
Marketing Strategies
   4.        Create e-mail list of patrons,
             community service groups, other
             interested parties
        a.    Save postage - email overdue notices
        b.    Promote library with e-newsletter

   5.        Create wish list; post on e-newsletter,
             Web site, and in building; include
             donation policy
                        Mississippi Library Association Annual
10/20/2010                      Conference, Vicksburg            18
Marketing Strategies

   6.        Begin fundraising for special projects
   7.        Establish community co-op for shared
             purchasing of bulk items
   8.        Use Web 2.0 tools (RSS, Facebook,
             blog, e-newsletter, YouTube) to
             market library programs/services

                       Mississippi Library Association Annual
10/20/2010                     Conference, Vicksburg            19
Marketing Strategies

   9.        Write column for local newspaper
        a.    “What‟s new at the library” should
              include Wish List
        b.    Donations “in honor of” and “in memory
              of” and donation policy

   10.       Start or expand “Friends of Library”
             group; market to retirees, service orgs.
                        Mississippi Library Association Annual
10/20/2010                      Conference, Vicksburg            20
Funding Sources

      Library Grants Blog
       http://librarygrants.blogspot.com
      Foundation Center
       http://foundationcenter.org/
      Sign up for grant alerts at:
       http://www.grants.gov/


                      Mississippi Library Association Annual
10/20/2010                    Conference, Vicksburg            21
Some new trends, ideas…

      New tools such as glogs (graphic blogs)
       http://tattdlibrarian.glogster.com/supernaturally-yours?

      New programs or services such as Facebook
       classes for retirees, glog classes for teens
      Educational gaming for children and teens
      Library branch/computer lab in shopping
       mall.
                          Mississippi Library Association Annual
10/20/2010                        Conference, Vicksburg            22
Selected Sources

      Fleming-May, R.A. and Grogg, J.E. (2010) Assessing Use and
       Usage. Library Technology Reports 46(6): 5-10.
      Jones, J. L. (2006) The Library Media Specialist: A Vital Link.
       School Library Media Activities Monthly 22(6): 22-4.
      Jones, J. L. (2003) „I build resiliency‟: The Role of the School
       Media Specialist. School Libraries Worldwide 9(2): 90-99.
       MacKellar, P. (2010) Six Preparedness Strategies for Librarians
       in Tough Economic Times. Computers in Libraries 30(3): 12-17.



                           Mississippi Library Association Annual
10/20/2010                         Conference, Vicksburg                  23
Selected Sources
      Senville, K. (2009) Libraries at the Heart of our Communities.
       Planning Commission Journal 75: 12-18.
       (http://www.plannersweb.com/wfiles/w412.html )

      Stearns, E. (2009) Top Ten Marketing Tips for Financial
       Strength and Sustainability. Illinois Library Association Reporter
       27(5): 8-9.

      Tenopir, C. (2009) Measuring the Value of the Academic
       Library: Return on Investment and Other Value Measures.
       The Serials Librarian 58(1-4): 39-48.



                            Mississippi Library Association Annual
10/20/2010                          Conference, Vicksburg                   24
Thank you for your attention.

        What are some of your
         ideas and strategies?

                Mississippi Library Association Annual
10/20/2010              Conference, Vicksburg            25

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Librarianship: Strategies for Sustainability and Growth

  • 1. Librarianship: Strategies for Sustainability and Growth Teresa S. Welsh, Ph.D. teresa.welsh@usm.edu
  • 2. Background: What are Libraries?  “Libraries are the memories of mankind” – Goethe  “Medicine for the soul” - Inscription over the door of the Library at Thebes  “The only treasure-house open to all comers is a library” - J. A. Langford  “Cultural repositories” – T.S. Welsh Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 2
  • 3. Why are libraries important?  Libraries are closely related to and important for democracy:  “Dissemination of knowledge is one of the cornerstones of civilization” - John Budd  “Perhaps no place in any community is so totally democratic as the town library. The only entrance requirement is interest” - Lady Bird Johnson Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 3
  • 4. Libraries Provide Data, Information; Promote Knowledge, Wisdom  Data = symbols  Information = data + meaning  Knowledge = useful collection of information  Wisdom = understanding http://www.systems-thinking.org/dikw/dikw.htm Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg
  • 5. Origins of DIKW Hierarchy  In his Futurist article, Cleveland cites T.S. Eliot as the person who suggested the DIKW hierarchy. Cleveland names it "the T.S. Eliot hierarchy".  In 1934 Eliot wrote in "The Rock": Where is the Life we have lost in living? Where is the wisdom we have lost in knowledge? Where is the knowledge we have lost in information? Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 5
  • 6. What is the Role/Purpose of Libraries?  To collect and preserve information  To organize and provide access to information  To support mission of the parent organization. Image courtesy of the Bodleain Library Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg
  • 7. How important is planning? Every library should have operational plan and strategic plan  Operational plan  Short-term, a year or two  Example: annual budget  Strategic plan  Long-range  Mission Statement  Goals Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 7
  • 8. http://21stcenturylibrary.files.wordpress.com/2010/06/strategicplanmodel.jpg Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 8
  • 9. What is the mission of a school library/media center?  Supports curriculum  Promotes collaboration with teachers  Promotes reading  Teaches information literacy http://isarsoileau.blogspot.com/  Computer literacy  Database searching  Evaluating, citing sources. Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 9
  • 10. What is the value of a school library/media center?  Relates to student achievement  Increases literacy  Builds resiliency. http://www.msad49.org/clinton/library/clinton_elementary_school_library.htm Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 10
  • 11. How Do Libraries Build Resiliency? 1. Supports and encourages education 2. Staff values teens, exhibits friendliness 3. Rules are consistent and clear 4. Rules, programs, and services are developed with input by teens 5. Promotes service to others, “required helpfulness” 6. Provides information about health, education, employment, recreation 7. Provides opportunities to develop and practice life skills such as cooperation, leadership, decision-making, problem-solving, and impulse control 8. Helps develop talents, hobbies, and interests 9. Provides opportunities to be sociable 10. Promotes reading. Dr. Jami Jones (www.askdrjami.org) Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 11
  • 12. What is the mission of a public library?  Serves community/acts as community center  Promotes reading  Promotes resiliency  Offers training  GED, ESL classes  Computer literacy  Job application http://storyconnection.net/blog/category/summer-reading/  Tax filing Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 12
  • 13. What is the value of a public library?  Serves as community hub, provides broad range of services, activities  Provides public computers, meeting space Image courtesy of Hattiesburg Public Library  Can be "economic engines" of downtowns or neighborhoods. Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 13
  • 14. What is the mission of an academic library?  Supports scholarship  Supports research  Teaches information literacy  Determine info need  Access info effectively  Evaluate sources  Use sources  Cite sources. http://librarynext.wordpress.com/2008/05/09/information-literacy/ Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 14
  • 15. What is the value of an academic library?  Important part of accreditation  Increases networking, collaboration across campus  Related to grant funding  Every $1 invested in Image courtesy of USM Cook Library library = $4 grant funding to university (Tenopir, 2009). Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg
  • 16. Marketing Strategies 1. “Never waste a crisis” a. Create zero-based budget b. Review each program and service - does it support library‟s mission? c. Ask “If we were opening the library today would we still do this?” Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 16
  • 17. Marketing Strategies 2. Know you community – what are community‟s needs… patrons‟ needs? a. Focus PR on programs/services that meet those needs 3. Seek sponsorships for special events/programs Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 17
  • 18. Marketing Strategies 4. Create e-mail list of patrons, community service groups, other interested parties a. Save postage - email overdue notices b. Promote library with e-newsletter 5. Create wish list; post on e-newsletter, Web site, and in building; include donation policy Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 18
  • 19. Marketing Strategies 6. Begin fundraising for special projects 7. Establish community co-op for shared purchasing of bulk items 8. Use Web 2.0 tools (RSS, Facebook, blog, e-newsletter, YouTube) to market library programs/services Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 19
  • 20. Marketing Strategies 9. Write column for local newspaper a. “What‟s new at the library” should include Wish List b. Donations “in honor of” and “in memory of” and donation policy 10. Start or expand “Friends of Library” group; market to retirees, service orgs. Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 20
  • 21. Funding Sources  Library Grants Blog http://librarygrants.blogspot.com  Foundation Center http://foundationcenter.org/  Sign up for grant alerts at: http://www.grants.gov/ Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 21
  • 22. Some new trends, ideas…  New tools such as glogs (graphic blogs) http://tattdlibrarian.glogster.com/supernaturally-yours?  New programs or services such as Facebook classes for retirees, glog classes for teens  Educational gaming for children and teens  Library branch/computer lab in shopping mall. Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 22
  • 23. Selected Sources  Fleming-May, R.A. and Grogg, J.E. (2010) Assessing Use and Usage. Library Technology Reports 46(6): 5-10.  Jones, J. L. (2006) The Library Media Specialist: A Vital Link. School Library Media Activities Monthly 22(6): 22-4.  Jones, J. L. (2003) „I build resiliency‟: The Role of the School Media Specialist. School Libraries Worldwide 9(2): 90-99.  MacKellar, P. (2010) Six Preparedness Strategies for Librarians in Tough Economic Times. Computers in Libraries 30(3): 12-17. Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 23
  • 24. Selected Sources  Senville, K. (2009) Libraries at the Heart of our Communities. Planning Commission Journal 75: 12-18. (http://www.plannersweb.com/wfiles/w412.html )  Stearns, E. (2009) Top Ten Marketing Tips for Financial Strength and Sustainability. Illinois Library Association Reporter 27(5): 8-9.  Tenopir, C. (2009) Measuring the Value of the Academic Library: Return on Investment and Other Value Measures. The Serials Librarian 58(1-4): 39-48. Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 24
  • 25. Thank you for your attention. What are some of your ideas and strategies? Mississippi Library Association Annual 10/20/2010 Conference, Vicksburg 25