I needed to write a presentation last week about 'future communication between companies and individuals'. After I'd finished the structure one of my peers challenged me to present it using nothing more than Gaping Void images... ... fair enough - challenge accepted! PS - If you'd like the notes that accompany this deck then drop me an email www.lifemovesprettyfast.net

1. David Warren
david.warren@iris-london.co.uk
FUTURE COMMUNICATION BETWEEN
COMPANIES AND THE INDIVIDUAL

2. Why is there so much bad advertising?

3. There is no demand for messages

4. Dialogue is where brands are made

5. Consumers will give way to
participants

6. But because ideas connect us more
than relationships…

7. ... what a brand DOES matters more
than what it SAYS

8. This helps to create stories other
people will want to tell

9. Which is good for brands because
authentic voices build trust 

10. N.B. It's not the technology but the
sociology that's driving this

11. In the post-traditional order, self-
identity is not inherited or static;
rather, it becomes a reflexive project

12. WHAT?

13. You are what you share!

14. So, how do we know when we’re
getting it right?

15. In conclusion

16. because