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22
About Authors
•Al Ries & Jack Trout
•Who was first person to go on
moon???
•Who was second???
• Who was first prime minister of India???
• Who was second???
#1 Law of Leadership
‘It is better to be first than to be
better.’
• Microsoft OR Apple Which one will
you choose for graphic design???
#2 Law of Category
‘If you can‘t be first in this
category, set up a new category you
can be first in.’
Mac by Apple
• How many brands of toothpaste
do you remember???
‘The strategy to use depends on
which rung you occupy on the ladder.’
#3 Law of Ladder
• How many examples do you
remember which go hand in hand of
same category?
#04 Law of Duality
‘In the long run, every market
becomes a two horse race.’
 Further Examples:
Canon & Nikon
Nike & Rebok
McD & BurgerKing
#05 Law of the Mind & Perception
‘Marketing is not a battle of
products, it's a battle of perceptions.’
#06 Law of Focus
‘The most powerful concept in
marketing is owning a word in the
prospect's mind.’
Domino’s for 30 minute...
#07 Law of Line Extension
‘There is an irresistible pressure to
extend the equity of the brand.’
Nirma Washing Powder & B...
#08 Law of Exclusivity & Superiority
‘Two companies cannot own the
same word in the prospect's mind.’
• Which are two banks you would like to
open an account in???
#09 Law of Division
‘Over time, a category will divide
and become two or more categories.’
• What type of emotions do we feel
during our exams ,festivals????
#10 Law of Heart(Emotion)
‘Marketing strategies without
emotion will not wok.’
#11 Law of Attributes
‘For every attribute, there is an
opposite, effective attribute.’
Secondary brand should not copy t...
HeroHonda Splendor
For milege
Royal Enfield for Power
#12 Law of Candor
‘When you admit a negative, the
prospect will give you a positive.’
e.g. SurfExccel
‘Surf ki kharidari m...
#13 Law of Sacrifice
‘You have to give up something to
get something.’
Similar like ’Law of focus’
Federal Express in US
• Who won recent Delhi Election???
#14 Law of Success
‘Success often leads to arrogance,
and arrogance to failure.’
• How many of you are expecting to
fail in GTU sem 1 exams???
#15 Law of Failure
‘Failure is to be expected and
accepted.’
Domino’s Cookie Pizza
#16 Law of Unpredictability
‘Unless you write your competitor's
plans, you can't predict the future.’
• Which is the recent movie that we
were expecting to be a
blockbuster???
#17 Law of Hype
‘The situation is often the opposite
of the way it appears in the press.’
#18 Law of Acceleration
‘Successful programs are not built
on fads, they're built on trends.’
Denim Jeans
#19 Law of Perspective
‘Marketing effects take place over
an extended period of time.’
#20 Law of the Opposite
‘If you are shooting for second
place, your strategy is determined by
the leader.’
• Where are the origins of perfumes &
chocolates???
#21 Law of Origin
‘Where brands come from is often
more important than how good they
are.’
#22 Law of Resources
‘Without adequate funding and
expertise, an idea won't get off the
ground and a brand cannot be built...
Bless us with your suggestions…
References
• 22 Immutable Laws of Marketing by Al Ries and Jack Trout
• 22 Immutable Laws of Marketing & how ALP violates ...
Guided By:
Dr. Ajay Shah
Prepared By:
Piyush Bhadra(147700592007)
Anmol Bhatia(147700592010)
Darshana Chauhan(147700592074...
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
22 Immutable laws of marketing latest
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22 Immutable laws of marketing latest

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22 immutable laws of marketing

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22 Immutable laws of marketing latest

  1. 1. 22
  2. 2. About Authors •Al Ries & Jack Trout
  3. 3. •Who was first person to go on moon??? •Who was second???
  4. 4. • Who was first prime minister of India??? • Who was second???
  5. 5. #1 Law of Leadership ‘It is better to be first than to be better.’
  6. 6. • Microsoft OR Apple Which one will you choose for graphic design???
  7. 7. #2 Law of Category ‘If you can‘t be first in this category, set up a new category you can be first in.’
  8. 8. Mac by Apple
  9. 9. • How many brands of toothpaste do you remember???
  10. 10. ‘The strategy to use depends on which rung you occupy on the ladder.’ #3 Law of Ladder
  11. 11. • How many examples do you remember which go hand in hand of same category?
  12. 12. #04 Law of Duality ‘In the long run, every market becomes a two horse race.’
  13. 13.  Further Examples: Canon & Nikon Nike & Rebok McD & BurgerKing
  14. 14. #05 Law of the Mind & Perception ‘Marketing is not a battle of products, it's a battle of perceptions.’
  15. 15. #06 Law of Focus ‘The most powerful concept in marketing is owning a word in the prospect's mind.’ Domino’s for 30 minutes or FREE
  16. 16. #07 Law of Line Extension ‘There is an irresistible pressure to extend the equity of the brand.’ Nirma Washing Powder & Beauty Soaps
  17. 17. #08 Law of Exclusivity & Superiority ‘Two companies cannot own the same word in the prospect's mind.’
  18. 18. • Which are two banks you would like to open an account in???
  19. 19. #09 Law of Division ‘Over time, a category will divide and become two or more categories.’
  20. 20. • What type of emotions do we feel during our exams ,festivals????
  21. 21. #10 Law of Heart(Emotion) ‘Marketing strategies without emotion will not wok.’
  22. 22. #11 Law of Attributes ‘For every attribute, there is an opposite, effective attribute.’ Secondary brand should not copy the leader.
  23. 23. HeroHonda Splendor For milege Royal Enfield for Power
  24. 24. #12 Law of Candor ‘When you admit a negative, the prospect will give you a positive.’ e.g. SurfExccel ‘Surf ki kharidari me hi samajdari hai’
  25. 25. #13 Law of Sacrifice ‘You have to give up something to get something.’ Similar like ’Law of focus’ Federal Express in US
  26. 26. • Who won recent Delhi Election???
  27. 27. #14 Law of Success ‘Success often leads to arrogance, and arrogance to failure.’
  28. 28. • How many of you are expecting to fail in GTU sem 1 exams???
  29. 29. #15 Law of Failure ‘Failure is to be expected and accepted.’
  30. 30. Domino’s Cookie Pizza
  31. 31. #16 Law of Unpredictability ‘Unless you write your competitor's plans, you can't predict the future.’
  32. 32. • Which is the recent movie that we were expecting to be a blockbuster???
  33. 33. #17 Law of Hype ‘The situation is often the opposite of the way it appears in the press.’
  34. 34. #18 Law of Acceleration ‘Successful programs are not built on fads, they're built on trends.’
  35. 35. Denim Jeans
  36. 36. #19 Law of Perspective ‘Marketing effects take place over an extended period of time.’
  37. 37. #20 Law of the Opposite ‘If you are shooting for second place, your strategy is determined by the leader.’
  38. 38. • Where are the origins of perfumes & chocolates???
  39. 39. #21 Law of Origin ‘Where brands come from is often more important than how good they are.’
  40. 40. #22 Law of Resources ‘Without adequate funding and expertise, an idea won't get off the ground and a brand cannot be built.’
  41. 41. Bless us with your suggestions…
  42. 42. References • 22 Immutable Laws of Marketing by Al Ries and Jack Trout • 22 Immutable Laws of Marketing & how ALP violates it by Alan White
  43. 43. Guided By: Dr. Ajay Shah Prepared By: Piyush Bhadra(147700592007) Anmol Bhatia(147700592010) Darshana Chauhan(147700592074) Lakhman Dangar(147700592075) Zarna Dudhagara(147700592079)

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