Vivogig is a fan engagement platform based on user generated photos that allows bands, festivals, venues and brands to benefit from the co-creation that happens on stages all around the world.
Add fan photos to your band website, run "best photo" contests, expose your band or brand to potential new fans everywhere!
2. Content
 Sharing
Â
Evolu&on
 of
 communica&on
Â
Books
 Magazines
 Blogs
 Twi>er
 Photo-Ââsharing
Â
1
 Year
 1
 week
 1
 Day
 1
 Minute
 1
 Second
Â
Evolu&on
 of
 photography
Â
Dry
 Plates
 Film
 Digital
 Mobile
Â
3. Whatâs
 wrong
 with
 photo-Ââsharing
Â
The
 current
 reliance
 on
 #hashtagging
 requires
 users
 to
 know
 who
 the
 band
 is,
 how
 to
 spell
 the
Â
bandâs
 name
 and
 remember
 to
 hashtag
 the
 band,
 never
 mind
 the
 venue/fesCval.
Â
Â
The
 below
 examples
 show
 how
 current
 photo-Ââsharing
 feeds
 can
 be
 spammed
 and/or
 inaccurate.
Â
4. Vivogig
 is
 a
 fan
 engagement
 plaMorm
 focused
 on
 intelligent
 and
 correct
 fan
Â
photography.
 Vivogig
 makes
 user
 content
 available
 to
 all
 parCes,
 from
 fans
 to
Â
bands,
 venues
 and
 fesCvals
 to
 brands
 and
 media
 companies
 so
 that
 everyone
 can
Â
beneďŹt
 from
 the
 mutual
 creaCon
 that
 happens
 at
 concerts
 all
 around
 the
 world.
Â
â˘âŻ Shared
 experiences
Â
â˘âŻ Band
 discovery
Â
â˘âŻ Focused
 content
 channel
Â
â˘âŻ Relevant
 and
 engaging
Â
â˘âŻ Content
 distribuCon
 through
 API
Â
5. How
 it
 works
Â
Vivogig
 cross-Ââreferences
 usersâ
 geo-ÂâlocaCon
 and
 Cme
 with
 an
 event
 database
 to
 work
 out
 whoâs
 onstage.
Â
Â
This
 means
 that
 photos
 are
 accurately
 tagged
 without
 the
 fan
 having
 to
 type
 or
 #hashtag
 anything.
Â
Â
=
 Less
 spam
 and
 more
 accurate
 crowd
 photography
 taken
 by
 real
 fans
 in
 the
 venue
 at
 the
 Cme
 of
 the
 show.
Â
SGIIT
Â
Shoot
 Select
 show
 Tag
 band
 Share
 to
 social
Â
 Photo
 in
 stream
Â
6. Less
 Spam
Â
 By
 verifying
 the
 Cme
 and
 locaCon
 of
 the
 show
 against
 user
 photos,
 less
 spam
 is
 included
 in
 the
 stream.
Â
Â
The
 below
 example
 shows
 Instagram
 photos
 tagged
 with
 #AWOLNATION
 during
 the
 bandâs
 2012
 tour.
Â
7. Proof
 of
 concept
Â
Vivogig
 has
 had
 two
 very
 successful
 early
 test
 cases,
 proving
 that,
 even
 with
 limited
 access
 (web
 and
 iPhone
Â
only,
 respecCvely),
 a[endees
 became
 users
 at
 very
 high
 rates
 and
 generated
 lots
 of
 compelling
 content.
Â
Â
Â
This
 proves
 that
 when
 vivogig
 is
 integrated
 into
 the
 fesCval/venue/band
 markeCng
 and
 media,
 high
 volumes
Â
of
 accurate
 content
 is
 created
 by
 passionate
 and
 engaged
 fans.
Â
Â
Web
 Only
Â
 iOs
 Only
Â
Â
Fun
 Fun
 Fun
 Fest
 SXSW
 Party
Â
2.5%
 Conversion
 15%
 Conversion
Â
8. Demographic
 Targe&ng
Â
Through
 user
 data
 and
 brand
 preferences,
 vivogig
 can
 oďŹer
 sponsors
 very
 targeted
 campaigns,
 creaCng
 new
Â
revenue/upselling
 opportuniCes
 for
 bands,
 venues,
 fesCvals
 etc.
Â
mini
Â
Vivogig
 injects
 brand
 into
 the
 creator
 to
 consumer
 content
 transacCon.
Â
FANS
 AT
 SHOW
 FANS
 AT
 HOME
Â
creators
 consumers
Â
9. Branding
 Opportuni&es
Â
Through
 vivogig,
 bands,
 fesCvals
 and
 venues
 can
 oďŹer
 a
 sponsor
 exposure
 through
 in-Ââapp,
 website
 and
Â
social
 sharing
 logos.
 This
 creates
 a
 dynamic
 way
 to
 create
 or
 deepen
 brand
 relaConships
 and
 generate
Â
addiConal
 revenue.
Â
*
 Mini
 is
 not
 an
 ongoing
 sponsor
 of
 vivogig.
Â
Â
In-Ââapp
 branding
 Web
 branding
 Social
 sharing
 branding
Â
10. Content
 Distribu&on
Â
Vivogig
 can
 power
 band
 websites,
 media
 companies
 and
 music
 technology
 plaMorms
 through
 the
 self-Ââ
service
 API
 and
 widgets.
Â
Â
Simple
Â
 and
 free
 band
 widgets*
 can
 be
 generated
 (like
 YouTube
 videos)
 at
 www.vivogig.com/bandpage.html
Â
to
 bring
 fan
 photos
 directly
 onto
 musiciansâ
 websites.
Â
Real
 Cme
 updaCng
Â
*Contact
 info@vivogig.com
 for
 pricing
 informaCon
 for
 more
 involved
 (contesCng,
 voCng
 etc.)
 implementaCons.
Â
Â
11. Photo
 Contes&ng
Â
Photo
 contests
 create
 a
 viral
 Ce
 between
 the
 users
 and
 the
 bands,
 fesCval,
 venue,
 brand
 and/or
 sponsor,
Â
generate
 promoConal
 content
 and
 drive
 traďŹc
 and
 discovery.
Â
Â
âBest
 photoâ
 contests
 are
 based
 on
 total
 user
 votes.
 The
 photo
 with
 the
 most
 votes
 at
 the
 end
 of
 the
Â
compeCCon
 wins
 prizes
 like
 band
 experiences,
 merch,
 sponsor
 products,
 VIP
 Cckets
 and
 more.
Â
Entrants
 drive
 their
 friends
 and
 family
Â
to
 host
 site
 (vivogig.com,
 fesCval
 or
 100
Â
brand
 site)
 to
 vote
 on
 their
 photos.
Â
Â
These
 new
 voters
 are
 then
 exposed
 to
Â
new
 music,
 brand
 messages
 or
 oďŹers.
Â
Â
12. Include
 vivogig
 in
 your
 marke&ng
 and
 fan
 engagement
 plan
Â
Â
and
 let
 your
 most
 passionate
 followers
 spread
 your
 shows
 to
 their
 followers,
 friends
Â
Â
and
 family
 and
 grow
 your
 audience
 without
 doing
 anything
 but
 sending
 a
 few
 tweets.
Â
Â
13. Press
Â
!
!
!
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