6. @shiraabel!
Must Have Plug-ins!
! Login lock!
! Wordpress SEO by Yoast!
! Statpress!
! Open external links in a new window!
! Outbrain!
! Google XML Sitemaps!
! Woopra!
! Sociable!
! Jetpack!
8. @shiraabel!
What is the GOAL of your blog?!
1! Build thought leadership!
!
2! Improve customer engagement!
!
3! Get media mentions & build SEO!
Create an information communication
4! channel!
9. @shiraabel!
The
Holy
Trinity
of
Marke8ng
Online
Earned Media / PR
GOOD
WRITING!
SEO / Ads / Pull Marketing
Affiliate
14. @shiraabel!
Take Aways!
! Marketing starts the second you have an idea for a product /
service / business!
! Every tactic taken should be with a goal in mind!
! Social is more than just engagement – it’s listening and reacting to
criticisms!
! Listen & respond, you’ll get a better product & happier customers!
! Opt-in is more powerful than push!
! Call to action gets you more !
! Follow the trail to see where you’re losing people along the buying
path!
THANK YOU!