Ashford bus 330 week 4 dq 1 functions of marketing management
1. ASHFORD BUS 330 Week 4 DQ 1 Functions of Marketing
Management
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Functions of Marketing Management. Assume you are the Marketing Manager
for Target or another brand. How would you apply the four functions of the
marketing management process in your role? In your answer, identify how a
marketing manager might realize when it is time to focus on one function or
another. You must use the text and at least one additional scholarly source.
Guided Response:
If you select Target, you may use Video 9.1: Marketing Success as a source.
Approach this discussion from the role of a Marketing Manager. Review several
of your peers’ posts. Respond to at least two of your peers and provide
recommendations to extend their thinking. Challenge your peers by asking a
question that may cause them to reevaluate their explanations for the four
functions of management. Provide examples that support your peers’
explanations.