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MerchantCircle “Merchant Confidence
                            Index” Survey Results
                                     December 8, 2011

                           MerchantCircle.com, a Reply!, Inc. property
                                   800 W. El Camino Real
                                  Mountain View, CA 94070



© 2011 Reply! Inc.                  PROPRIETARY AND CONFIDENTIAL         1
Survey Methodology
               Fielded online November 8th through November 28th, 2011

               Invitation to participate sent via email to a random sample of 100,000
               MerchantCircle members (out of a membership base of 1.6 million
               members)

               Total responses: 2,555
                 –   78.0% of responses from merchants with 1-4 employees
                 –   12.4% of responses from merchants with 5-9 employees
                 –   8.0% of responses from merchants with 10-49 employees
                 –   1.7% of responses from merchants with 50+ employees

               No incentive was offered to complete the survey

               By virtue of the survey methodology (delivered via email and fielded online),
               responses are expected to come from relatively more “internet-savvy” members

               Merchant Confidence Index tracks track four key questions designed to
               synopsize the prevailing trends among local business owners. The overall index
               score is based upon a standardized five-point Likert scale.

© 2011 Reply! Inc.                           PROPRIETARY AND CONFIDENTIAL                       2
State of the U.S. economy
                     How would you rate today’s economy compared to the
                              past twelve months? (n=2,555)




© 2011 Reply! Inc.                   PROPRIETARY AND CONFIDENTIAL         3
Expectations for future revenue
                     How do you expect your sales revenues to change over the
                                 next three months? (n=2,555)




© 2011 Reply! Inc.                      PROPRIETARY AND CONFIDENTIAL            4
Expectations for holiday revenue
                     How do you expect your holiday sales revenues to
                            compare to last years? (n=2,555)




© 2011 Reply! Inc.                  PROPRIETARY AND CONFIDENTIAL        5
Marketing expenditures
                How do you expect your marketing/advertising expenditures
                    to change over the next three months? (n=2,096)




© 2011 Reply! Inc.                  PROPRIETARY AND CONFIDENTIAL            6
Hiring expectations
               How do you expect your company’s headcount to change over
                           the next three months? (n=2,555)




© 2011 Reply! Inc.                 PROPRIETARY AND CONFIDENTIAL            7
Merchant Confidence Index Calculation

                         Question                  Average           Normalized    Change vs.
                                                  Response           Score (on a    Q1 2011
                                                 Score (on 1-5        100-point      Score
                                                 Likert scale)         scale)
                How would you rate today’s             2.56               12.8       -7.9%
                economy compared to twelve
                months ago?
                How do you expect your sales           3.30               16.5       +0.6%
                revenues to change over the
                next three months?
                How do you expect your                 2.97               14.9       -0.2%
                marketing/advertising
                expenditures to change over
                the next three months?
                How do you expect your                 3.05               15.3       +0.3%
                company’s headcount to
                change over the next three
                months?
                             Merchant Confidence Index Score             59.4        -6.0%


© 2011 Reply! Inc.                             PROPRIETARY AND CONFIDENTIAL                     8
Marketing budget
                     What is your annual ad/marketing budget? (n=2,096)




© 2011 Reply! Inc.                   PROPRIETARY AND CONFIDENTIAL         9
Adoption of specific online marketing services
          Percent answering yes to the following question: “Are you promoting your
                 business with the following websites/services?” (n=2,096)




© 2011 Reply! Inc.                  PROPRIETARY AND CONFIDENTIAL                     10
Marketing channel preference
          If you had to put all your marketing time and budget into only one
                         channel, what would it be? (n=2,096)




© 2011 Reply! Inc.                PROPRIETARY AND CONFIDENTIAL                 11
Interest in purchasing leads in key business categories
            Would you be willing to pay a per-lead fee for qualified customer
                           prospect information? (n=488)




© 2011 Reply! Inc.                 PROPRIETARY AND CONFIDENTIAL                 12
Adoption and repeat usage of Facebook Ads

            Have you used Facebook ads?
                     (n=2,093)

                                                            Would you used Facebook ads
                                                                  again? (n=496)




© 2011 Reply! Inc.                 PROPRIETARY AND CONFIDENTIAL                           13
Perception of Facebook Ads amongst users


    Why would you use Facebook ads               Why wouldn’t you use Facebook ads
           again? (n=303)                                 again? (n=181)




© 2011 Reply! Inc.             PROPRIETARY AND CONFIDENTIAL                          14
Adoption and repeat usage of daily deals sites

                 Have you offered a daily deal with a
                   group buying site? (n=2,071)


                                                                Would you offer a daily deal with a
                                                                group buying site again? (n=241)




© 2011 Reply! Inc.                      PROPRIETARY AND CONFIDENTIAL                                  15
Perception of daily deals sites amongst users


     Why would you offer a daily deal             Why wouldn’t you offer a daily deal
            again? (n=181)                                again? (n=59)




© 2011 Reply! Inc.                PROPRIETARY AND CONFIDENTIAL                          16
Current and future group deals adoption


  Which group deals services have you           Which group deals service do you plan
      used in the past? (n=233)                     to use in the future? (n=304)




© 2011 Reply! Inc.              PROPRIETARY AND CONFIDENTIAL                        17
Group deals adoption criteria
     What criteria matter most to you when choosing a group buying service? (n=314)




© 2011 Reply! Inc.                PROPRIETARY AND CONFIDENTIAL                        18
Mobile marketing
         Describe your mobile marketing efforts today. (n=1,854)




© 2011 Reply! Inc.               PROPRIETARY AND CONFIDENTIAL      19
Smartphone adoption amongst local business owners
      Which of the following devices do you use for your business? (n=1,971)




© 2011 Reply! Inc.              PROPRIETARY AND CONFIDENTIAL                   20
Tablet adoption
        Do you use a tablet device for your business (e.g., iPad)? (n=1,988)




© 2011 Reply! Inc.                PROPRIETARY AND CONFIDENTIAL                 21
Respondent Profiles




© 2011 Reply! Inc.     PROPRIETARY AND CONFIDENTIAL   22
Size of business
                 How many people does your business employ? (n=1,952)




© 2011 Reply! Inc.                 PROPRIETARY AND CONFIDENTIAL         23
Business categories
   Which single business category best describes your business? (n=1,952)




© 2011 Reply! Inc.             PROPRIETARY AND CONFIDENTIAL                 24

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MerchantCircle Q4 2011 Merchant Confidence Index

  • 1. MerchantCircle “Merchant Confidence Index” Survey Results December 8, 2011 MerchantCircle.com, a Reply!, Inc. property 800 W. El Camino Real Mountain View, CA 94070 © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 1
  • 2. Survey Methodology Fielded online November 8th through November 28th, 2011 Invitation to participate sent via email to a random sample of 100,000 MerchantCircle members (out of a membership base of 1.6 million members) Total responses: 2,555 – 78.0% of responses from merchants with 1-4 employees – 12.4% of responses from merchants with 5-9 employees – 8.0% of responses from merchants with 10-49 employees – 1.7% of responses from merchants with 50+ employees No incentive was offered to complete the survey By virtue of the survey methodology (delivered via email and fielded online), responses are expected to come from relatively more “internet-savvy” members Merchant Confidence Index tracks track four key questions designed to synopsize the prevailing trends among local business owners. The overall index score is based upon a standardized five-point Likert scale. © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 2
  • 3. State of the U.S. economy How would you rate today’s economy compared to the past twelve months? (n=2,555) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 3
  • 4. Expectations for future revenue How do you expect your sales revenues to change over the next three months? (n=2,555) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 4
  • 5. Expectations for holiday revenue How do you expect your holiday sales revenues to compare to last years? (n=2,555) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 5
  • 6. Marketing expenditures How do you expect your marketing/advertising expenditures to change over the next three months? (n=2,096) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 6
  • 7. Hiring expectations How do you expect your company’s headcount to change over the next three months? (n=2,555) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 7
  • 8. Merchant Confidence Index Calculation Question Average Normalized Change vs. Response Score (on a Q1 2011 Score (on 1-5 100-point Score Likert scale) scale) How would you rate today’s 2.56 12.8 -7.9% economy compared to twelve months ago? How do you expect your sales 3.30 16.5 +0.6% revenues to change over the next three months? How do you expect your 2.97 14.9 -0.2% marketing/advertising expenditures to change over the next three months? How do you expect your 3.05 15.3 +0.3% company’s headcount to change over the next three months? Merchant Confidence Index Score 59.4 -6.0% © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 8
  • 9. Marketing budget What is your annual ad/marketing budget? (n=2,096) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 9
  • 10. Adoption of specific online marketing services Percent answering yes to the following question: “Are you promoting your business with the following websites/services?” (n=2,096) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 10
  • 11. Marketing channel preference If you had to put all your marketing time and budget into only one channel, what would it be? (n=2,096) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 11
  • 12. Interest in purchasing leads in key business categories Would you be willing to pay a per-lead fee for qualified customer prospect information? (n=488) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 12
  • 13. Adoption and repeat usage of Facebook Ads Have you used Facebook ads? (n=2,093) Would you used Facebook ads again? (n=496) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 13
  • 14. Perception of Facebook Ads amongst users Why would you use Facebook ads Why wouldn’t you use Facebook ads again? (n=303) again? (n=181) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 14
  • 15. Adoption and repeat usage of daily deals sites Have you offered a daily deal with a group buying site? (n=2,071) Would you offer a daily deal with a group buying site again? (n=241) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 15
  • 16. Perception of daily deals sites amongst users Why would you offer a daily deal Why wouldn’t you offer a daily deal again? (n=181) again? (n=59) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 16
  • 17. Current and future group deals adoption Which group deals services have you Which group deals service do you plan used in the past? (n=233) to use in the future? (n=304) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 17
  • 18. Group deals adoption criteria What criteria matter most to you when choosing a group buying service? (n=314) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 18
  • 19. Mobile marketing Describe your mobile marketing efforts today. (n=1,854) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 19
  • 20. Smartphone adoption amongst local business owners Which of the following devices do you use for your business? (n=1,971) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 20
  • 21. Tablet adoption Do you use a tablet device for your business (e.g., iPad)? (n=1,988) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 21
  • 22. Respondent Profiles © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 22
  • 23. Size of business How many people does your business employ? (n=1,952) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 23
  • 24. Business categories Which single business category best describes your business? (n=1,952) © 2011 Reply! Inc. PROPRIETARY AND CONFIDENTIAL 24