These 36 wrapped cars served as great advertising tools, employee benefit and retention tools, and they cost less than billboards and provided far greater impact and more impressions. we also received over $50,000 in free measured TV media coverage.

1. How to Use Vehicles for Advertising, PR and More!

3. The following slides are sample of the 36 different lifestyle images of full vehicle wraps we designed and installed for a Dodge-Toyota dealership in Utah. The campaign was created to show all the various things you could do and all the places you could go locally in Utah if you had one of these great vehicles. For two years these vehicles appeared at parades, concerts, sporting events, live radio remotes, sale events, grand openings, car shows, and much more.

4. The cost of producing these 36 wraps on employee vehicles was about 1/3 rd the cost of 4 billboards for the same two-year time period. We paid the employees $300 per month to have the wrap on their vehicles as long as they were employed, so this also became an employee benefit and a retention tool. We also wrapped vehicles that we gave away in contests with our media partners. This later became a profit center as we wrapped private, company and commercial fleet vehicles for our customers. As a result of this unique approach to marketing in 2000, we gained a great deal of buzz and media exposure, and made a good deal of money.

11. Co-branded with our radio station media partners as a joint promotional giveaway.

14. Our promotional partnership with a local news station created over $50,000 in measured media coverage alone for a single promotional event around the NBA Final Four.