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L’envers du décor 
d’un site WooCommerce 
WPTech Nantes 2014 - Fabrice Ducarme - http://wpformation.com 1
Au Sommaire : 
1. Pourquoi choisir WooCommerce ? 
2. WooCommerce et le SEO 
3. La vitesse de votre ecommerce 
4. Ce qui lu...
1/ Pourquoi choisir Woo ? 
LES AVANTAGES (+) 
• Efficace, soutenu et développé 
• Réactif en cas de faille de sécurité 
• ...
2/ WooCommerce & SEO 
Si WordPress est qualifié de SEO Friendly, il faut toutefois l’optimiser pour qu’il donne sa 
pleine...
SEO : N’oubliez pas le noindex, follow ! 
Une bonne partie des pages 
automatiquement générées par 
WooCommerce devraient ...
SEO : Diminuez le nombre de liens et d’URLs 
Limitez les liens et gardez votre jus ! 
• Les URLs système de tri des 
catég...
SEO : WishList & Compare 
• Attention aux thèmes et aux 
plugins bonus de type 
« Wish-list » ou « Comparer » 
qui alourdi...
SEO : Plugin SEO WooCommerce by Yoast 
Il n’y a pas que WordPress SEO… 
• Utilisez le plugin Yoast 
WooCommerce SEO qui 
a...
SEO : Contenu et Articles en rapport 
Ne vous limitez pas seulement aux produits et à leurs descriptions ! 
• Produisez du...
3/ La vitesse de votre WooCommerce 
Les pages à ne pas mettre en 
cache : 
• /cart/ ou /panier/ 
• /checkout/ ou /paiement...
4/ Ce qui lui manque… 
• Gestion plus ergonomique des 
produits (volume, prix) 
• Gestion import / export 
• Edition de fa...
5/ Alternatives et autres options 
• Gravity Forms 
• PDF Invoices 
• WooWaitlist 
• MailPoet 
• Subscriptions 
• Product ...
Qui suis-je ? 
Fabrice Ducarme 
Formateur WordPress 
• WPFormation.com 
• twitter.com/wpformation 
• plus.google.com/+Wpfo...
FIN 
Merci de votre attention ;) 
WPTech Nantes 2014 - Fabrice Ducarme - http://wpformation.com 14
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L’envers du décor d’un site WooCommerce | WP Tech Nantes

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L’envers du décor d’un site WooCommerce

Pourquoi choisir WooCommerce ?
WooCommerce et le SEO
La vitesse de votre ecommerce
Ce qui lui manque…
Alternatives et autres options

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L’envers du décor d’un site WooCommerce | WP Tech Nantes

  1. 1. L’envers du décor d’un site WooCommerce WPTech Nantes 2014 - Fabrice Ducarme - http://wpformation.com 1
  2. 2. Au Sommaire : 1. Pourquoi choisir WooCommerce ? 2. WooCommerce et le SEO 3. La vitesse de votre ecommerce 4. Ce qui lui manque… 5. Alternatives et autres options WPTech Nantes 2014 - Fabrice Ducarme - http://wpformation.com 2
  3. 3. 1/ Pourquoi choisir Woo ? LES AVANTAGES (+) • Efficace, soutenu et développé • Réactif en cas de faille de sécurité • Grand choix d’extensions & add-ons • Nombreux thèmes disponibles • Enfin des solutions pour CB France LES INCONVENIENTS (-) • Besoin de payer pour obtenir des extensions ++ • Pas de support gratuit :/ • Primordial de rester en permanence à jour (Pbs thème/woo) WPTech Nantes 2014 - Fabrice Ducarme - http://wpformation.com 3
  4. 4. 2/ WooCommerce & SEO Si WordPress est qualifié de SEO Friendly, il faut toutefois l’optimiser pour qu’il donne sa pleine mesure, WOO n’échappe à la règle ! • N’oubliez pas le noindex, follow • Certaines URLs devraient être recodées pour utiliser un <button> et déclencher l’action en JavaScript • Evitez de diluer inutilement la popularité de vos pages • Attention aux thèmes et aux bonus de type « Wish-list » ou « Compare » • Utilisez le plugin Yoast WooCommerce SEO • Produisez du contenu encore et toujours WPTech Nantes 2014 - Fabrice Ducarme - http://wpformation.com 4
  5. 5. SEO : N’oubliez pas le noindex, follow ! Une bonne partie des pages automatiquement générées par WooCommerce devraient être placées en noindex, follow : • mon compte, • panier, • déconnexion, • confirmation/refus paiement, • Wish-list, • Comparatif, • etc… WPTech Nantes 2014 - Fabrice Ducarme - http://wpformation.com 5
  6. 6. SEO : Diminuez le nombre de liens et d’URLs Limitez les liens et gardez votre jus ! • Les URLs système de tri des catégories produit , changement d’affichage, boutons d’ajout au panier, … devraient être recodées pour utiliser un <button> et déclencher l’action en JavaScript ! • Evitez de diluer la popularité en augmentant le nombre de produits par page (20/30) (Ex://monsite.com/page/2/) WPTech Nantes 2014 - Fabrice Ducarme - http://wpformation.com 6
  7. 7. SEO : WishList & Compare • Attention aux thèmes et aux plugins bonus de type « Wish-list » ou « Comparer » qui alourdissent et ajoutent des liens type : « /xxx-ajax.php? Action =add_to_ wishlist &add_to_wishlist=512 » WPTech Nantes 2014 - Fabrice Ducarme - http://wpformation.com 7
  8. 8. SEO : Plugin SEO WooCommerce by Yoast Il n’y a pas que WordPress SEO… • Utilisez le plugin Yoast WooCommerce SEO qui améliore sensiblement les données de WooCommerce WPTech Nantes 2014 - Fabrice Ducarme - http://wpformation.com 8
  9. 9. SEO : Contenu et Articles en rapport Ne vous limitez pas seulement aux produits et à leurs descriptions ! • Produisez du contenu en dehors de la boutique (News, tutos, …) • Utilisez YARPP pour vos articles en rapport et créez une vraie interaction avec vos produits et vos articles : => Soit en modifiant YARPP ou avec le plugin WRI WP Related Item WPTech Nantes 2014 - Fabrice Ducarme - http://wpformation.com 9
  10. 10. 3/ La vitesse de votre WooCommerce Les pages à ne pas mettre en cache : • /cart/ ou /panier/ • /checkout/ ou /paiement/ Définir la limite mémoire sur 64Mo via wp-config WPTech Nantes 2014 - Fabrice Ducarme - http://wpformation.com 10
  11. 11. 4/ Ce qui lui manque… • Gestion plus ergonomique des produits (volume, prix) • Gestion import / export • Edition de factures PDF • Relance client pour avis • Liste d’attente produits • Gestion des abonnements • Synchronisation avec POS/ERP WPTech Nantes 2014 - Fabrice Ducarme - http://wpformation.com 11
  12. 12. 5/ Alternatives et autres options • Gravity Forms • PDF Invoices • WooWaitlist • MailPoet • Subscriptions • Product CSV Import • Smart Manager • Woo Integrator WPTech Nantes 2014 - Fabrice Ducarme - http://wpformation.com 12
  13. 13. Qui suis-je ? Fabrice Ducarme Formateur WordPress • WPFormation.com • twitter.com/wpformation • plus.google.com/+Wpformation/ • facebook.com/wpformation WPTech Nantes 2014 - Fabrice Ducarme - http://wpformation.com 13
  14. 14. FIN Merci de votre attention ;) WPTech Nantes 2014 - Fabrice Ducarme - http://wpformation.com 14

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