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The Referral EngineTeaching Your Business To Market Itself John Jantsch Duct Tape Marketing Twitter: @ducttape - #dtmtexas
          The realities                 of referral @ducttape - #dtmtexas
#1 People make       referrals because           they need to @ducttape - #dtmtexas
#2 All business        involves risk @ducttape - #dtmtexas
#3 Nobody talks         about boring           businesses @ducttape - #dtmtexas
#4 Consistency          builds trust @ducttape - #dtmtexas
#5 Marketing is         a system @ducttape - #dtmtexas
Definition of Marketing @ducttape - #dtmtexas
          4Ps vs.                 4Cs @ducttape - #dtmtexas
Content @ducttape - #dtmtexas
Context @ducttape - #dtmtexas
Connection @ducttape - #dtmtexas
Community @ducttape - #dtmtexas
   Digital interactivity is now at the  center of       marketing @ducttape - #dtmtexas
The funnel    is broken “When it comes to lead and   referral generation, customer   experience is the new black.”
The Marketing Hourglasssm @ducttape - #dtmtexas © Duct Tape Marketing – all rights reserved
Filling the gaps – product and process questions @ducttape - #dtmtexas © Duct Tape Marketing – all rights reserved
The Referral Engine System ,[object Object]
 Content that builds trust
 Content that educates
 Customer community
 Partner community
 Execution
 Follow-up@ducttape - #dtmtexas
Authentic strategy ,[object Object]
 Core talkable difference

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