2. INTRAPRENEUR
“An IntrApreneur Is the person who
focuses on innovation and
creativity and who transforms a
dream or an idea into a profitable
venture, by operating within the
organizational environment. Thus,
Intrapreneurs are Inside
entrepreneurs who follow their
founder’s exAmple”
3. DEFINED as…
Intrapreneur’s are “dreamers who do”, those
who take hands-on responsibility for creating
innovation of any kind within an organization.
-Gifford Pinchot
The intrapreneur is an essential ingredient in
every innovation. -Dr. William Souder
4. CHARACTERISTIC OF
INTRAPRENEUR
• They work to minimize risk in order to realize their goals.
• They are the dreamer of a new project and they have a ability
to execute it.
• They can find their way from the idea to actualization.
• They find a ready source of resources within the organization.
-funds
-manpower
-brand
7. About ARRI
• The ARRI Group has been the largest world wide supplier of
high quality motion picture film equipment since 1917.
Eg. film cameras, cinematic lighting equipment
• In 1937 the Arri Group introduced the world's first reflex
mirror shutter in the Arriflex 35 camera.
8. Era of Intrapreneurship
Prof. Dr. Dejan Ilic
Serbian natural scientist.
Since April 16th 2007 he’s the CEO of
ARRI.
9. Prof. Dr. Dejan Ilic and his Work
• Ilic studied physical chemistry.
• After teaching students at the universities in New Jersey,
began to work for Varta AG in 1987.
• As head for research and development he advanced as a
pioneer for the development of new rechargeable energy
storages.
• In 1996 Ilic, meanwhile Chief Technical Officer, managed
development of ultramodern assembly line to produce micro
batteries.
10. • In 1997 Ilic made a decision which causes sensation.
…
• Ilic helped Varta Microbattery to become worldwide leading
manufacturer of Polymer batteries.
• After leaving Varta Ilic became CEO of ARRI AG, located in
Munich. Here he also promotes new technologies to optimize
the world leading manufacturer of professional cine cameras in
know-how and efficiency.
11. …
• Ilic’s pursues three objectives:
Development of digital products
expanding business in Eastern Europe and Asia
accelerate development of new Arri digital products.
12. Conclusion
“So our conclusion to the meaning of an
intrapreneur can either be someone who
operates like a entrepreneur, but he has the
backing of an organization or is an
entrepreneur with his business maturing into a
better organization”