This presentation is about how you can build and test your web business idea without programming. Learn more at http://www.launchbit.com

1. iLaunch:
Get Going!
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
Elizabeth Yin
Jennifer Hsieh

2. We want to send a huge shout-out
to our event sponsors

3. You can build and test your web
idea without programming
Introduction
Building
Measuring
Marketing Q&A

4. Getting
Started

5. In middle school, we decided to
become internet entrepreneurs

6. Shiny Orb is a social shopping site
for wedding apparel

7. DressMob is a social shopping
site for all dresses

8. Building a website has become
very accessible
1990s 2010
Difficulty HARD Easier
Speed Months/Years Days/Weeks/Months
Hire, Try to learn, outsource,
Options Hire, Try to learn
3rd party tools
Books, friends, online,
Resources Books, friends
forums, Craigslist
Sites are being built more quickly and easily

9. The biggest obstacle for you is no
longer technical
Do you have a
product that
people want??

10. We believe in the “Lean Startup”
philosophy and execution
Eric Reis (nytimes) Steve Blank (nytimes)

11. The Lean Startup Model is just
like playing poker
Go all in without
seeing your cards?
Fold if things are
not looking good?
Image Credit: lasvegasvegas.com

12. The first step is to achieve
product/market fit
Maximize
Product/Market Fit Scale Up
Profit

13. Doing the
Research

14. Find potential customers outside
your own social circle
Join mailing lists and forums
Email people. Oftentimes, the right
people will help for free
Filter prospects with a simple survey.
Offer $25 for a 30 minute phone
conversation if selected

15. Craigslist can be a great place to
get feedback
Cindy Alvarez
 Use the "gigs" section
 Don't use an anonymous email address - but
don't use your main email address either
 Providing your first name and a voicemail number
will grant you legitimacy
 Clearly state the compensation amount upon
meeting qualifications and completion of the call
 Expect a 10-15% flake rate

16. Building
a Landing
Page and
MVP

17. You can learn a lot about your
idea with a simple landing page
Image credit: Simon Collison (flickr)
Learn who may want your product

18. Dropbox got 200,000 signups
with just a video

19. There are plenty of free (or almost
free) WYSIWYG platforms

20. Your Minimum Viable Product
should have just 1 or 2 functions
Image Credit: Hammacher Schlemmer
Can you explain your product in 1 sentence?

21. We challenge you to think
creatively when building your MVP
Easy MVPs Hard MVPs

22. Aardvark went to see the
wonderful Wizard of Oz

23. The Wed Connect is our own
experience at quick idea testing

24. Demo: Use Weebly to create a
drag-and-drop MVP

25. Online tools made it possible to
work behind the curtain
Image Credit: Wizard of Oz

26. Early Stage
Marketing

27. Early stage marketing is a
complement to Measurement
My Website

28. Ads are a perfect way to get
traffic immediately

29. Q&A forums and other industry
specific sites are like “annuities”

30. Community marketing channels
can offer quality verbal feedback

31. Measuring
Results

32. Make sure your landing page is
going in the right direction

33. Find out what your users are doing
on your website

34. There are many affordable tools for
quantitative & qualitative analysis

35. At least 40% of your users should
be very disappointed if you’re gone
Very disappointed
Not disappointed or
Somewhat disappointed
Sean Elllis (startup-marketing.com)
Successful Product / Market Fit

36. We determined the viability of The
Wed Connect in just 5 days
Bounce Rates
87% of 68 people
56% of 16 people
21 Signups
 Quick math:
 Charge wedding vendors $2 / lead * 21 leads = $42
 Costs: $0.44 * 68 people = $29.92
 Potential profit: $0.58 / person

37. The Wed Connect just wasn’t the
right business for us
0 1 2 7 8
1 day Customer Research
1 day Analysis
1 day Build MVP
5 days Testing and Marketing
Great initial numbers but a frustrating business

38. Ante up, make your bets, then
decide -- will you go all in?
Research
Blinds Landing Page
MVP
Bet Early Marketing
Hire People
All In Seek PR
Image Credit: Logan Ingalls

39. LaunchBit is an easy way to add
functionality to your MVP

40. Build and test your idea without
programming – Get going!
 More questions? hello@launchbit.com
 Purple feedback index cards
 LaunchBit beta signup sheet
 Blog: www.launchbit.com
 @launchbit
MVP case studies
http://leanstartup.pbworks.com/Case-Studies
http://venturehacks.com/articles/minimum-
viable-product-examples