Even the most established social accounts should be conducting regular social media audits to determine which channels are working and which aren’t. In this webinar, gain the following takeaways from Google Analytics: - How to measure social referrals across multiple platforms - Measure social performance by day to uncover best posting times - Determine most popular tweets to find ideal tweet type - Create a social analytics dashboard

1. How to Measure
Your Social Media
Google Analytics for Beginners:
PRESENTED BY

2. What You’ll Learn
• Understand traffic and engagement metrics for social media
• Measure traffic across multiple social media platforms
• Determine most popular tweets to find ideal tweet type
• Measure social performance by day to uncover best posting
during the week
• Create a social analytics dashboard
Google Analytics for Beginners2

3. What the Metrics Mean
• Traffic metrics
 Sessions – number of users on your website
 % New Sessions – percentage of users on your
website who have never been there before
 Pageviews – number of times that page was viewed
• Engagement metrics
 Pages/session – how many pages users will read on
your website
 Avg. session duration – amount of time users will
spend on your website on average
Google Analytics for Beginners3

4. Accessing General Social Media Data
Google Analytics for Beginners4
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5. Accessing General Social Media Data
Google Analytics for Beginners5
See a general overview of how many visitors each social
platform is sending to your website in a given time frame.

6. Examining Specific Social Networks
Google Analytics for Beginners6
Click on a specific social network to see individual
performance.

7. Examining Specific Social Networks
Google Analytics for Beginners7
See session comparison between entire website and specific
social account.
(TWITTER)
(ENTIRE WEBSITE)

8. Examining Specific Social Networks
Google Analytics for Beginners8
See what shared content drove the most traffic to your website
and the most engagement.
Traffic metrics Engagement metrics

9. Twitter: Finding the Top Tweet
Google Analytics for Beginners9
Find Twitter in your referral traffic list, which will be
abbreviated to “t.co”.
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10. Twitter: Finding the Top Tweet
Google Analytics for Beginners10
Sort by date to see specific day that traffic occurred.
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11. Twitter: Finding the Top Tweet
Google Analytics for Beginners11
Sort by date to see specific day that traffic occurred.
Traffic
metrics
Engagement
metrics
Page linked to
in tweet

12. Measuring Performance by Day of Week
Google Analytics for Beginners12
See what day of the week is driving the most visitors for each
platform and post most valuable content on those days.

13. Creating a Social Media Analytics
Dashboard
Google Analytics for Beginners13
Name your new dashboard and select the widgets from that
page you want to add.

14. Creating a Social Media Analytics
Dashboard
Google Analytics for Beginners14
Go to Dashboard > Private to locate the new report.
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