The document discusses strategies for using Facebook for recruiting. It provides examples of how to use Facebook search and graph search to find candidates. It also discusses best practices for connecting with candidates on Facebook, such as having a dedicated recruiting profile, building a professional network, and using privacy settings appropriately. The document concludes with information on advertising jobs on Facebook and contacting the presenter for more information on social media recruiting strategies.

1. Facebook For
Recruiting:
Advanced Skills
presented by Jim Durbin
The Social Media Headhunter
Tuesday, September 3, 13

2. Graph Search #1
• Motor Design Engineer in Wisconsin
• People Who Works as Design Engineer and
Who Live In Wisconsin
• Company Filter
• Location Filter
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10. Facebook Survey-2012
• 66% companies surveyed report using FB
• An increase in number, quality, and
referrals
• 14% increased time to hire, 21% decreased
• In 2012, 30%
said FB was their number one
source from social media
• It depends on who you are looking for
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11. SuccessFactors Stats Megacorp
• LinkedIn: 368 hires from 381,462 apps
• LinkedIn Groups: 152 hires from 69,615 apps
• Facebook: 219 hires from 7,467 Apps
• Total Hire Percentage:
.9%
but...
• Multi-channel reporting hides the truth
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13. Graph Search
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14. A Recent Search
Project
• Senior Visual Designer in Austin
• Six figure job
• Start with Graphic Design
• Search companies
• Create list, move to LinkedIn
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28. Current Searches
• Mobile Developer
• LinkedIn, Facebook
• Paralegal in Houston
• Store Manager - Restaurant
• VP Sales, Software, Dallas
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48. Hashtags
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49. Generic Hashtag
search
• Events
• Technologies
• Companies
• Promoting your content
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52. Connecting with
Candidates
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53. Profiles
• Are you going to use your personal account?
•
Friends, families, pictures, politics, beliefs, life
• Is your profile set up for recruiting?
•
What will your company say?
• Current profile cleanup
• New or Secondary profile breaks Facebook TOS
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54. Don’t Have To Be
Connected To See
Friends...
Right Click on
each name of best
candidates...
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63. Building Your Network
• LinkedIn, Twitter, YouTube
• Profile and About page
• Tagging your internal database
• Promoting your Facebook page
• Adding friends through personal connections
• Face to face candidates (setting expectations)
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64. Adds, Blocks, And
Privacy
• Too many messages =
temporary blocks
• Too many reported messages = temporary blocks
• You can still use Facebook
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65. Advertising And Job
Ads
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68. Questions
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69. Social Media Talent
• http://socialmediaheadhunter.com
• http://Facebook.com/smheadhunter
• socialmediaheadhunter@gmail.com
• (connect on LinkedIn)
Tuesday, September 3, 13