2.5. Traveller // Mobile shoppers are smart shoppers
The ‘location of retail’ is shifting vastly from local
towards online & mobile. Smartphones make the
process of consuming much easier.
People are becoming an empowered self due to
mobile technology: e.g. testing the product in-store
& buy it with their smartphone on Amazon.
We’ve always wanted instant gratiﬁcation, but with
the mobile evolution, everything has changed rules:
We want everything here & now.
Besides that, we see a new way of working: for
your employees and your customers. And mobile
ecosystems are introducing contextual awareness:
A mobile shopper is a smart shopper.