3.2. The outcome of the Digital Transformation Modeling approach
LONGLIST BUSINESS IDEAS
does it contribute to our
does it solve real
is there a
launch on the
start a zodiac?
Every new business idea passed ‘the digital transformation
funnel’, which we have created together with Torfs, to ensure
that it will contribute to the strategy of the company’s
transformation and solve a real company/market problem.
If the proposed project did fit in the digital strategy and
potentially solved a real problem, business cases were set
up and decided whether the innovation should be set in
place by the company or a corporate startup of the
The validation process led us to a shortlist of business ideas,
which were then prioritized and organized:
the digital agenda of Torfs was designed.