2.3. Frog // The entire value chain is changing
Bypassing is a strong disruptive force in the retail
All the elements in the value chain are switching
places rapidly: We see manufacturers building their
own sales channel, retailers becoming producers and
even consumers becoming shops themselves.
Traditional (offline) services are becoming more
virtualized in an online environment.
Customers have far more options because of the huge
fragmentation of touch points.
The human factor will always remain important,
but the combination of online & offline top experience
is becoming the standard.
If you can sell expensive cars online,
you can sell anything online.