M A S T E R I N G
D i g i t a l
Transformation

Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved in
20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.

Are you an active social media user?
Do you embrace new technology?
Do you get your kicks from new business models?
Who
Are
You?

Sold in 40
countries!

Expect a smack in the face…
Digital Disruption is real

What is your

100.000jobs in banking got lost in 2015, because of
digital disruption (Antony Jenkins, the former
CEO of Barclays)

What do
These 4 have
in common?

You have a
C H O I C E
Disruption
Modeling
Transformation

You have a
C H O I C E
Disruption
Modeling
Transformation
Fear
Insight
Direction

1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco
Food
FMCG
Banking/Insurance
…
2025
All Safe havens
will be subject
to digital
disruption
…
WAVES OF Disruption

What can we learn?

What can we learn?

Digital Disruption is a story of…
%

This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!

YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THEM
But your
app sucks
I want
experience
Uhh..ok
Cheaper
AND better
Hey this
solves my
problem!
I don’t want to
wait a week
NEW
This IS our story

The Tipping Point
YOU THEM

THE IMPACT OF
D I G I T A L

DIGITAL CHANGES
Business models

ONE TIME
Purchase
MONTHLY
Subscription
@jcaudron
NEW BUSINESS MODELS

@jcaudron
NEW BUSINESS MODELS

@jcaudron
NEW BUSINESS MODELS

@dadovanpeteghem
NEW BUSINESS MODELS

THE ON-DEMAND
ECONOMY
@jcaudron
NEW BUSINESS MODELS

@jcaudron
NEW BUSINESS MODELS

@jcaudron
NEW BUSINESS MODELS

@jcaudron
NEW BUSINESS MODELS

THE ON-DEMAND
ECONOMY
@jcaudron
ECO-SYSTEMS
@jcaudron
NEW BUSINESS MODELS

NEW BUSINESS MODELS

NEW BUSINESS MODELS

DIGITAL CHANGES
Organizations
@jcaudron

FACTORY 4.0
@jcaudron
NEW ORGANIZATIONS

My supplies will run
out in 8 hours, I place an
order with the supplier.
I am free on Saturday!
I have had
downtime, I will have to
work on Saturday to finish
my order.
@jcaudron
Already booked you ;-)

PEOPLE > TECHNOLOGY
Digital Transformation
NEW ORGANIZATIONS

The New way
of Working
@jcaudron
NEW ORGANIZATIONS

@jcaudron
Reverse Mentorship
NEW ORGANIZATIONS

@jcaudron
Reverse Mentorship
Senior
Junior
Years of experience
Industry knowledge
Business insights
Online business models
Social media insights
Online behaviour insights
Digital first mindset

Start measuring digital expertise in every
new job interview you organize.
Whatever the vacancy is about.
@jcaudron
NEW ORGANIZATIONS

of the total workforce will
be freelancer based by 2017
45%
Ardent Partners report 2015@jcaudron
NEW ORGANIZATIONS

DIGITAL CHANGES
Products & Services
@jcaudron

What do these
have in common?
@jcaudron
NEW PRODUCTS & SERV.

@jcaudron
NEW PRODUCTS & SERV.

ARTIFICAL
INTELLIGENCE
@jcaudron@jcaudron
NEW PRODUCTS & SERV.

@jcaudron
NEW PRODUCTS & SERV.

@jcaudron
NEW PRODUCTS & SERV.

@jcaudron
NEW PRODUCTS & SERV.

You can soon buy
Amazon-branded
food like nuts, tea,
and cooking oil
http://thenextweb.com/insider/2016/05/16/amazon-food/@jcaudron

@jcaudron@jcaudron
FROM REACTIVE
NEW PRODUCTS & SERV.

@jcaudron@jcaudron
TO PROACTIVE
NEW PRODUCTS & SERV.

@jcaudron@jcaudron
FROM
BUYING
TO
USING
NEW PRODUCTS & SERV.

@jcaudron@jcaudron
NEW PRODUCTS & SERV.

@jcaudron@jcaudron
NEW PRODUCTS & SERV.

DIGITAL CHANGES
Customer Relations
@jcaudron

@jcaudron
NEW CUSTOMER REL.

@jcaudron
NEW CUSTOMER REL.

@jcaudron@jcaudron
NEW CUSTOMER REL.

@jcaudron
app
NEW CUSTOMER REL.

@jcaudron
NEW CUSTOMER REL.

Are you
Scared or
Inspired?
@jcaudron

Don’t worry,
we’ve got a PLAN
@jcaudron

Slicing the
Elephant
creates Insight
@jcaudron

The relationshipis changing
between the organization and the
outside world.
The Glass House
@jcaudron

The evolution of unbundling and
how this changes your products,
services and go-to-market.
The Package
@jcaudron

The position in the value chain
is challenged. You can bypass, or
be bypassed.
The Frog
@jcaudron

Opinion makingis challenged.
New players can dominate the
attention of people.
The Gatekeeper
@jcaudron

Primary location and placeof
consumption are changing. There is
a need to merge offline and online
The Traveller
@jcaudron

Consumers are uniting. The
power of the crowd can be
good or bad for your organization.
The Participant
@jcaudron

Technologykeeps progressing.
We are only at the beginning of
the digital revolution.
The Cyborg
@jcaudron

Digital Transformation is a
complex and never-ending
journey
@jcaudron

YOU NEED TO
Scan YOUR
ENVIRONMENT
@jcaudron

DETERMINE
THE IMPACT
@jcaudron

CREATE A
North Star
VISION
@jcaudron

DEFINE A
Transformation
STRATEGY
@jcaudron

DEFINE A
Transformation
STRATEGY
@jcaudron
BUILD A
ROAD MAP
@jcaudron

KNOW YOUR
AUDIENCE
@jcaudron

THE CLASSICS
@jcaudron
TRADITIONAL MODELS TRADITIONAL CHANNELS

THE CONVERTED
@jcaudron
TRADITIONAL MODELS DIGITAL CHANNELS

THE DIGITAL
@jcaudron
NEW MODELS DIGITAL CHANNELS

THE RUPTURED
@jcaudron
EVERYTHING NEW

@jcaudron
YOU CHALLENGERS
The Challengers move into your space,
when will you move into theirs?
from translation to transformation

@jcaudron
F R O M TRANSLATION
T O TRANSFORMATION

BUILD a new
ORGANIZATION
@jcaudron

From ... ... to
The Business
Digital (at
the sideline)
Digital in
the core

The Business
Digital (at the
sideline)
The Business
Digital (at
the sideline)
From ... ... to

The Business
Digital (at the
sideline)
Digital in
the coreThe Business
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core
From ... ... to

From an outdated
MOTHERSHIP

From an outdated
Mothership
TO A modern
F L E E T

Launchpad
Radar
Transformation Board
How to Organize The Fleet

Launchpad
Radar
Transformation Board
How to Organize The Fleet
@jcaudron
DIGITAL GOVERNANCE

YOU NEED DIGITAL
Leadership

CEOIdeally your CEO
is the digital lead
CIO COO CbsOSalesMkt
IF WE BELIEVE IN FAIRYTALES
@jcaudron

CEO
CIO COO CbsOSalesMkt
IF WE BELIEVE IN FAIRYTALES
Is the CIO the
digital lead?
Is the CMO the
digital lead?
REALITY
@jcaudron

CEO
CIO COO CbsOSalesMkt
IF WE BELIEVE IN FAIRYTALES
Vertical focus, based
on traditional
technology, platforms,
processes
Vertical focus,
based on
channels, media,
communication,
marketing, …
A VISIONDIGITAL OFFICE CDO
Virtual Digital Leadership Team
@jcaudron
REALITY

The Digital Office is Transversal
Sales
Marketing&Communication
Service&Support
HR
DIGITALLAB
PR&ExternalCommun.
R&D&Enterprise2.0
Sales
Marketing&Communication
Service&Support
HR
PR&ExternalCommun.
R&D&Enterprise2.0
DIGITAL OFFICE

TO PULL THIS OFF
YOU WILL NEED…
@jcaudron

M I N D S E T
@jcaudron

M E A N S
@jcaudron

M A N D AT E
@jcaudron

TRANSFORMATION
STRATEGY
ROADMAP
DIGITAL
LEADERSHIP &
CAPABILITIES ASSESS
TEAMS
TRAIN &
COACH
CHANNEL
STRATEGY
POLICY &
GOVERNANCE
SET-UP AND
ROLL-OUT RUN
ROLL-OUT
DIGITAL OFFICE
RUN DIGITAL
OFFICE
CUSTOMER
ENGAGEMENT
CHANNELS
PLATFORM
DESIGN
REQUIREMENTS
PARTNER
SELECTIONRFP
CREATION
LAUNCHDEVELOPMENT
BUSINESS/SERVICE/
PRODUCT DESIGN TRADITIONAL
BUSINESS MODEL
START-UP
BUSINESS MODEL
PROJECT
KICK-OFF
START-UP KICK-
OFF (FUNDING,
INCUBATION)
RUN PROGRAM/
DEVISION/…
RUN START-UP
(COACHING,
ADVICE)
START-UP
BUSINESS
TRADITIONAL
BUSINESS
TRANSFORMATION
STRATEGY
IMPACT
ANALYSIS
NORTH STAR
VISION OF
YOUR FUTURE
SCAN
MARKET TRENDS &
INTERNAL DIGITAL
READINESS
@jcaudron

Q&A

Exercise

Slicing the
Elephant
creates Insight
@jcaudron

The relationshipis changing
between the organization and the
outside world.
The Glass House
@jcaudron

The evolution of unbundling and
how this changes your products,
services and go-to-market.
The Package
@jcaudron

The position in the value chain
is challenged. You can bypass, or
be bypassed.
The Frog
@jcaudron

Opinion makingis challenged.
New players can dominate the
attention of people.
The Gatekeeper
@jcaudron

Primary location and placeof
consumption are changing. There is
a need to merge offline and online
The Traveller
@jcaudron

Consumers are uniting. The
power of the crowd can be
good or bad for your organization.
The Participant
@jcaudron

Technologykeeps progressing.
We are only at the beginning of
the digital revolution.
The Cyborg
@jcaudron

Glass House
Package
Frog
GatekeeperTraveller
Participant
Cyborg
THE WHEEL OF
CHANGE
New experts
and our peers
decide what
matters
People
participate,
share and
co-create
their future
Technology
becomes part of
everything we do
The relationship
with the market
changes
New
experiences in
product, service
& packaging
The position in
the value chain
changes
Mobile gives access to
everything, everywhere,
every time
4 groups - 4 themes
• (Fresh) Food Industry
• Pharma
• Healthcare (Hospitals)
• Education
Which of these drivers of
transformation will impact
this industry the most?
Why?
How can Actemium
respond to this?

Thank You!
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www.speakersbase.com/JO