15. Average Company Lifespan on S&P 500 Index
1960 1970 1980 1990 2000 2010 2020
70
60
50
40
30
20
10
0
18y
60y
16. Waves of Digital Disruption
1995+
Music
Photography
Video Rental
…
2010+
Print Media
TV
Travel
HR
…
2015+
Banking
Healthcare
Automotive
Retail
Education
Telco
…
2020+
All Safe havens
will be subject
to digital
disruption
…
21. Big players are destroying your market without making profit
22. The Business
Digital (at
the sideline)
Digital in
the core
From ... ... to
Digital Transformation Modeling
23. The Business
Digital
The Business
Digital (at
the sideline)
From ...
... to
Digital Transformation Modeling
24. The Business
Digital (at
the sideline)
From ...
... to
Digital Transformation Modeling
Digital in
the core
The Business
Digital (at
the sideline)
Digital in
the core
Digital in
the core
Digital in
the core
31. Your Market Your Company Your Leadership
Is this
you?
1. The Age Test
32.
33. 1. The Age Test
Your Company
Your Market
Your Leadership
Guess who’s
this
34. CEO
Using or
familiar with? Sales Mkt CIO COO HR CFO …
Facebook V X
Twitter X X
Snapchat V V
Drones X X
Tablet V X
3D Printing V V
Beacons V X
…
Pick 7 (or more)
relevant digital
activities
Score your leadership
team on active
usage/understanding
If a member doesn't score
at least 4 out of 7, he’s out.
In Out
If the majority of leadership
is out,
the company is out
2. The 7x7 Test
37. The Factory The Guesthouse The Garage
Incremental innovation
• Development of ‘need to have’
digitals projects and technology
• Working on the existing
foundation of the company
• Follows general procedures and
regulations
• Slow
Change projects
• Small and dedicated project-teams,
focused on in-house innovation
• Limited independency: they are an
(internal) supplier of the factory
• Focus on strategically important new-style
projects or add-ons that will be
rolled-out within the existing company
architecture
Breakthrough innovation
• Small dedicated teams focused on
innovation
• Autonomous operations and decisions
• Possibly separate entities
• Focused on agile and rapid development and
roll-out of ideas in a stand-alone model
• These can be grass-root internal
initiatives or acquisition of interesting
targets
4. Organisation Model
45. • a digital consulting company
• founded in 2009, currently we are
6 people
• our mission is to help you finding a
new balance between the certainties
of your traditional business and the
opportunities of innovations in
(digital) media
• our scope is everything in the digital
space, with focus on social, mobile,
tablets, internet of things, ...
• We work for large European clients