1.
M A S T E R I N G
D i g i t a l
Transformation

2.
Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
We are business
consultants for a digital
world.
Our mission is to help
organization transform.
@jcaudron

3.
Sold in +50
countries!
BUY NOW! www.digitaltransformationbook.com

4.
Survey

5.
Expect a smack in the face…
Digital Disruption is real

6.
You have a
C H O I C E
Disruption
Modeling
Transformation

7.
You have a
C H O I C E
Disruption
Modeling
Transformation
Fear
Insight
Direction

8.
1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
HR
…
2015+
Retail
Healthcare
Automotive
Education
Telco
Food
FMCG
Banking/Insurance
…
2025
All Safe
havens will be
subject to
digital
disruption
…
WAVES OF Disruption

9.
Digital Disruption is a story of…
%

10.
This is NOT our story
YOU THEM
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!

11.
This IS our story
YOU
We are COMPLIANT!
We are a TRUSTED partner!
We have DECADES of experience!
We are on SOCIAL MEDIA!
THEM
But your
app sucks
I want
experience
Uhh..ok
Hey this
solves my
problem!
I don’t want to
wait a week
NEW

12.
The Tipping Point
YOU THEM

13.
EVIDENCE OF
D I G I T A L
D I S R U P T I O N

14.
CUSTOMER RELATIONSHIP
& CHANNEL
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL
THE TRANSFORMATION BOX

15.
CUSTOMER RELATIONSHIP
& CHANNEL
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL
THE TRANSFORMATION BOX
DIGITIZATION
The Glass
The
The Frog
Survey
Culture
Ability to execute
Driver’s seat

16.
CUSTOMER RELATIONSHIP
& CHANNEL
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL
THE TRANSFORMATION BOX
The Glass
The
The Gatekeeper
The Frog
The Package
The CyborgThe Participant
Survey
Culture
Ability to execute
Driver’s seat
TRANSFORMATION

17.
CUSTOMER RELATIONSHIP
& CHANNEL
ORGANIZATION
MARKET
& COMPETITION
PRODUCT &
BUSINESS MODEL
THE TRANSFORMATION BOX
The Glass House
The Traveller
The Gatekeeper
The Frog
The Package
The CyborgThe Participant
Survey
Culture
Ability to execute
Driver’s seat

18.
Slicing the
Elephant
creates Insight
@jcaudron

19.
The relationshipis changing
between the organization and the
outside world.
The Glass House
@jcaudron

20.
The Glass
House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency

21.
TRANSPARENCY

22.
The Glass
House
Accountability Proximity Responsiveness Bi-directional Humanization AuthenticityTransparency

23.
TRANSPARENCY

24.
@jcaudron
EXPECT TO BE
BENCHMARKED

25.
RISE OF THE
CHATBOTS

26.
24/7
PROXIMITY
Spectr is the Slack integration of
“De Juristen.” It is a free
application, offering you an in-
house counsel that is always
stand-by.

27.
The evolution of unbundling and
how this changes your products,
services and go-to-market.
The Package
@jcaudron

28.
The Package APPification Long Tail Personalized Experience Speed PriceMonolithic vs. Atomic (Self-)service Scalability
Angry Birds
Twitter,
Facebook
Newspaper Website
CNN online /
app
Blogs
Vertical sites and
specialties portals
Yelo App
Apple TV
Spotify
Sporza.be
LinkedIn,
Monster, ...
eBay
Pinterest, blogs
Weather Pro (iPhone)
Traffic: Waze
YouTube
Twitter,
Facebook
RSS
Breaking
news
In-depth
analysis
Services
Weather
Classifieds
Jobs
Sports
TV
Fun
Specials
Discovery
Culture
Trends &
Lifestyle

29.
ACCESS OVER
OWNERSHIP

30.
ACCESS OVER
OWNERSHIP

31.
FREECONOMY
Buffer is a social listening tool that gives the
user great utility for free till a certain extent.
Software users expect to get a part for free
for ever. They are willing to pay for extra
features and to scale the use.

32.
FREECONOMY
ZipBooks is a free accounting software
to help business manage their invoicing
and expense tracking

33.
EXPERIENCE

34.
The position in the value chain
is challenged. You can bypass, or
be bypassed.
The Frog
@jcaudron

35.
The Frog Bypassing Virtualization Fragmentation of touchpoints
Bypassing
If you can sell expensive cars
online, you can sell anything online.

36.
SELF-SERVICE

37.
Opinion makingis challenged.
New players can dominate the
attention of people.
The Gatekeeper
@jcaudron

38.
The Gatekeeper New Gatekeepers Recommendations “Good is good enough” Ambassadorship
Crowd-sourced opinions
Peers as news distributors
Automatic algorithms
The traditional gatekeeper
New “experts”
+
+
+

39.
@jcaudron
GAAFA

40.
@jcaudron
NEW
GATEKEEPERS

41.
@jcaudron
NEW
GATEKEEPERS

42.
Primary location and placeof
consumption are changing. There is
a need to merge offline and online
The Traveller
@jcaudron

43.
@jcaudron

44.
The Traveller Place Utility Empowered self Instant gratification New way of working Contextual awareness
PLACE OnlinePoS
Hybrid
Omnichannel
(digital entering PoS)
(all functions go digital too)

45.
ANYTHING
ANYTIME
ANYPLACE

46.
INSTANT
GRATIFICATION

47.
INSTANT
GRATIFICATION
Xero is an online accounting software for small
businesses. Get real-time information anytime,
anywhere, on you laptop, tablet or phone.

48.
Consumers are uniting. The
power of the crowd can be
good or bad for your organization.
The Participant
@jcaudron

49.
The Participant Community Power of the crowd Sharing economyCollaboration
Sharing economy
From scarcity
to abundance

50.
UBERISATION
Taxfyle is the Uber for accountants.
Submit your tax information, within
2 minutes you are connected to a
professional and within 24h all
paperwork is completed.

51.
NEW WAY OF
WORKING 2.0

52.
Technologykeeps progressing.
We are only at the beginning of
the digital revolution.
The Cyborg
@jcaudron

53.
The Cyborg Wearables Quantified SelfInternet of Things Robotics Data Monitoring

54.
PRODUCTION
ROBOTICS

55.
PRODUCTION
3D-PRINTING

56.
HUMAN
VERSUS
MACHINE

57.
AI, HUMAN
VERSUS
MACHINE
A 19-year-old
made a free
robot lawyer that
has appealed $3
million in
parking tickets.

58.
AI, HUMAN
VERSUS
MACHINE

59.
GLASS HOUSE
PACKAGE
FROG
GATEKEEPERTRAVELLER
PARTICIPANT
CYBORG
THE WHEEL OF
CHANGE
New experts and
our peers decide
what matters
People participate,
share and co-create
their future
Technology becomes
part of everything we do
The relationship with the
market changes
New experiences in
product, service &
packaging
The position in the
value chain changes
Mobile gives access to
everything, everywhere,
every time

60.
Are you
Scared or
Inspired?
@jcaudron

61.
Don’t worry,
we’ve got a PLAN
@jcaudron

62.
YOU NEED TO
Scan YOUR
ENVIRONMENT
@jcaudron

63.
DETERMINE
THE IMPACT
@jcaudron

64.
CREATE A
North Star
VISION
@jcaudron

65.
DEFINE A
Transformation
STRATEGY
@jcaudron

66.
DEFINE A
Transformation
STRATEGY
@jcaudron
BUILD A
ROAD MAP
@jcaudron

67.
BUILD a new
ORGANIZATION

68.
From an outdated
MOTHERSHIP

69.
From an outdated
Mothership
TO A modern
F L E E T

70.
D I G I TA L
Leadership
@jcaudron

71.
READINESS SURVEY
ASSESSMENT & RESEARCH
INSPIRATION
IMPACT ANALYSIS
FUTURE SCENARIOS
NORTH STAR VISION
TRANSFORMATION STRATEGY
STAKEHOLDERS & PROBLEMS
IDEATION & PRIORITIES
DIGITAL AGENDA
BUSINESS
STRATEGY
EXECUTIVE JOURNEY
TREND WATCHING
CONTINUOUSLY SCANNING THE
MARKET FOR NEW TRENDS
It’s great to see the
FUTURE
but can you build it?

72.
DIGITAL LEADERSHIP
Asses, contain and
develop digital savviness
DIGITAL GOVERNANCE
Digital ownerships, roles, policy, structure
Digital Office, …
DIGITAL ORGANISATION
Reshape your organisation
Communication for faster growth
INCUBATOR PROGRAM
Stimulate internal creativity
and bottom-up innovation (hackatons, …)
START-UP BOOTCAMPS
Think, plan, act like a start-up and build
the minimum viable business case
CORPORATE ACCELERATOR
Drive outside-in innovation via collaboration with
start-ups
READINESS SURVEY
ASSESSMENT & RESEARCH
INSPIRATION
IMPACT ANALYSIS
FUTURE SCENARIOS
NORTH STAR VISION
TRANSFORMATION STRATEGY
STAKEHOLDERS & PROBLEMS
IDEATION & PRIORITIES
DIGITAL AGENDA
BUSINESS
STRATEGY
EXECUTIVE JOURNEY
TREND WATCHING
CONTINUOUSLY SCANNING THE
MARKET FOR NEW TRENDS
SOCIAL STRATEGY
Make social an intrinsic part
of the business
CUSTOMER EXPERIENCE
Continuously optimise your journey,
pain points and touch points
GROWTH HACKING
Implement smart techniques
to scale our business
CHANNEL HACKING
Reinvent your channel relationships
for a digital world
ORGANISATION
BUSINESS (OPERATIONAL) MODELS
BUILDING
THE FUTURE PROOF COMPANY …
CUSTOMER RELATIONSHIP
SOLUTIONS
SERVICE DESIGN
Define new style products &
services
PLATFORM MAPPING
Define (technology) solutions and
requirements
DATA STRATEGY
Make data an essential part of
day2day business
ROADMAP DEFINITION
Elaborate the Digital Agenda to become an actual
business roadmap

73.
DIGITAL LEADERSHIP
Asses, contain and
develop digital savviness
DIGITAL GOVERNANCE
Digital ownerships, roles, policy, structure
Digital Office, …
DIGITAL ORGANISATION
Reshape your organisation
Communication for faster growth
INCUBATOR PROGRAM
Stimulate internal creativity
and bottom-up innovation (hackatons, …)
START-UP BOOTCAMPS
Think, plan, act like a start-up and build
the minimum viable business case
CORPORATE ACCELERATOR
Drive outside-in innovation via collaboration with
start-ups
READINESS SURVEY
ASSESSMENT & RESEARCH
INSPIRATION
IMPACT ANALYSIS
FUTURE SCENARIOS
NORTH STAR VISION
TRANSFORMATION STRATEGY
STAKEHOLDERS & PROBLEMS
IDEATION & PRIORITIES
DIGITAL AGENDA
BUSINESS
STRATEGY
EXECUTIVE JOURNEY
TREND WATCHING
CONTINUOUSLY SCANNING THE
MARKET FOR NEW TRENDS
SOCIAL STRATEGY
Make social an intrinsic part
of the business
CUSTOMER EXPERIENCE
Continuously optimise your journey,
pain points and touch points
GROWTH HACKING
Implement smart techniques
to scale our business
CHANNEL HACKING
Reinvent your channel relationships
for a digital world
ORGANISATION
BUSINESS (OPERATIONAL) MODELS
BUILDING
THE FUTURE PROOF COMPANY …
CUSTOMER RELATIONSHIP
SOLUTIONS
SERVICE DESIGN
Define new style products &
services
PLATFORM MAPPING
Define (technology) solutions and
requirements
DATA STRATEGY
Make data an essential part of
day2day business
ROADMAP DEFINITION
Elaborate the Digital Agenda to become an actual
business roadmap

74.
Find my slides on
www.speakersbase.com/jo
Need help? Book me and my team to
consult you!
www.duvalunionconsulting.com
@jcaudron
jo.caudron@duvalunion.com
00 32 475 43 80 98

75.
M A S T E R I N G
D i g i t a l
Transformation