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Forget disruption, it's time for Transformation

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Keynote presentation by Dado Van Peteghem at Digital First 2015 about the power of Digital Transformation.

Check: http://www.duvalunionconsulting.com/

Publié dans : Business
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Forget disruption, it's time for Transformation

  1. 1. Forget disruption it’s time for Transformation Dado Van Peteghem - Digital First 2015 #DF2015
  2. 2. @dadovanpeteghem Duval Union Consulting Social Seeder founding partner @dadovanpeteghem #DF2015
  3. 3. I skipped 50 slides about @dadovanpeteghem #DF2015 Uber, Airbnb, Tesla, …
  4. 4. @dadovanpeteghem #DF2015
  5. 5. VENTURE CAPITAL @dadovanpeteghem GLOBAL SCALE #DF2015 They play a totally different game…. DIGITAL BY DEFAULT
  6. 6. @dadovanpeteghem #DF2015 Years from founding to $1B valuation 98 86 24 8 6 3 1 PRADA HARLEY DAVIDSON NIKE PAYPAL EVERNOTE TWITTER INSTACART
  7. 7. We are overhyping @dadovanpeteghem #DF2015 Silicon Valley We are talking too much about 'the disruptors' &
  8. 8. @dadovanpeteghem #DF2015 but watching Messi everyday
 won't make you a great player… You can be inspired…
  9. 9. @dadovanpeteghem #DF2015 Hitting the ball will
  10. 10. Let’s stop admiring and @dadovanpeteghem #DF2015 start doing things.
  11. 11. Digital Transformation A model to master digital disruption. @dadovanpeteghem #DF2015 digitaltransformationbook.com
  12. 12. @dadovanpeteghem #DF2015 Why should you transform?
  13. 13. @dadovanpeteghem #DF2015 70 1960 2025 Over the last 50 years, the average lifespan of companies shrunk from 60 to 18 years. S&P 500 - Standard&Poor’s 15 1. TO SURVIVE
  14. 14. @dadovanpeteghem 2. TO BECOME EFFICIENT
  15. 15. @dadovanpeteghem #DF2015 3. TO ATTRACT TALENT
  16. 16. @dadovanpeteghem #DF2015 What needs to be transformed?
  17. 17. INFRASTRUCTURE The 7 layers of Digital Transformation Know where to start… @dadovanpeteghem #DF2015 CUSTOMER
 EXPERIENCE LEADERSHIP &
 CAPABILITIES PROCESSES ORGANIZATION BUSINESS MODEL CULTURE
  18. 18. Indicate where you are hurt most. @dadovanpeteghem #DF2015 Tackle that one first. To know where to start…
  19. 19. @dadovanpeteghem #DF2015 How can you transform?
  20. 20. @dadovanpeteghem #DF2015 1. Forget ideas Start solving problems CUSTOMER
 EXPERIENCE
  21. 21. SO HOW ABOUT VIRTUAL REALITY? @dadovanpeteghem #DF2015 Stop looking at technology WHAT CAN WE DO WITH BEACONS? SHOULDN’T WE INVEST IN DRONES? DON’T WE NEED A MOBILE APP?
  22. 22. @dadovanpeteghem #DF2015 Stop looking for ideas
  23. 23. @dadovanpeteghem #DF2015 If your idea failed, it’s because it didn’t solve an important problem for a large enough audience
  24. 24. @dadovanpeteghem #DF2015 Start solving problems
  25. 25. @dadovanpeteghem #DF2015 Xpenditure Raises $5.7M To Kill The Monthly Expense Report
  26. 26. @dadovanpeteghem #DF2015 Problem Transformation Canvas PROBLEM EMOTIONS SOLUTION FUNCTIONS PRODUCT OR SERVICE CHANGE CURRENCY (benefits) TECHNOLOGY What problem are we solving and for who? What are the basic emotions that problem and solution are addressing? What is the overall solution that would fix this problem? What are the different functions a customer would expect this solution to have? What could eventually be the product or service that we are selling? What technology is most suited and relevant to build this? What are the benefits and are they strong enough to have people change their preference?
  27. 27. @dadovanpeteghem #DF2015 digital
 First digital
 Only>
  28. 28. @dadovanpeteghem #DF2015 2. Involve everyone Intrapreneurship CULTURE
  29. 29. @dadovanpeteghem #DF2015 FROM day-to-day zombification TO creating momentum
  30. 30. @dadovanpeteghem #DF2015 Everybody can have your 
 “one million dollar” solution
  31. 31. @dadovanpeteghem #DF2015 Imagine that Sony didn’t let Ken Kutaragi work on its idea…
  32. 32. @dadovanpeteghem #DF2015
  33. 33. @dadovanpeteghem #DF2015 Or that Google didn’t let Paul Buchheit work on its idea…
  34. 34. @dadovanpeteghem #DF2015
  35. 35. @dadovanpeteghem #DF2015 In 1975, this Kodak employee invented the digital camera. His bosses made him hide it.
  36. 36. @dadovanpeteghem #DF2015 You need a culture that stimulates & rewards employees to think like intrapreneurs.
  37. 37. @dadovanpeteghem #DF2015 Disproportionate autonomy is what people need to succeed
  38. 38. @dadovanpeteghem #DF2015kickbox.adobe.com
  39. 39. @dadovanpeteghem #DF2015 3. Disrupt your business model before somebody else does BUSINESS MODEL
  40. 40. @dadovanpeteghem #DF2015 If we don’t create the thing that kills Facebook, someone else will. “Embracing change” isn’t enough. It has to be so hardwired into who we are that even talking about it seems redundant. The internet is not a friendly place. Things that don’t stay relevant don’t even get the luxury of leaving ruins. They disappear. Facebook Little Red BookFacebook Little Red Book
  41. 41. @dadovanpeteghem #DF2015 10 HYPER DISRUPTIVE BUSINESS MODELS Subscription Model Freemium Model Free Model Market Place Access over Ownership Hyper MarketExperience The Pyramid On Demand The Ecosystem HELLOFRESH DROPBOX FACEBOOK ALIBABA ZIPCAR ZALANDOTESLA AMAZON UBER APPLE
  42. 42. @dadovanpeteghem #DF2015 Subscription model HelloFresh Pampers?
  43. 43. @dadovanpeteghem #DF2015 Market Place Alibaba Local food?
  44. 44. @dadovanpeteghem #DF2015 On Demand Uber Laundry?
  45. 45. @dadovanpeteghem #DF2015
  46. 46. @dadovanpeteghem #DF2015
  47. 47. @dadovanpeteghem #DF2015 4. Digital in the core of your organization ORGANIZATION
  48. 48. @dadovanpeteghem #DF2015 From Digital on the side
  49. 49. @dadovanpeteghem #DF2015 To Digital in the core
  50. 50. @dadovanpeteghem #DF2015 Communication Customercare Sales HR … DigitalMarketing Digital Transformation Communicatoin Customercare Sales HR …
  51. 51. @dadovanpeteghem #DF2015 Go for garage innovation TRANSFORMATION ACCELERATIONDISRUPTION
  52. 52. @dadovanpeteghem #DF2015 Build garages Participate in garages Buy garages
  53. 53. @dadovanpeteghem #DF2015 G
 O
 O
 G
 L
 E GOOGLE CAPITAL GOOGLE VENTURES GOOGLE X
  54. 54. @dadovanpeteghem #DF2015 Build garages Participate in garages Buy garages
  55. 55. @dadovanpeteghem #DF2015
  56. 56. @dadovanpeteghem #DF2015 bmwstartupgarage.com
  57. 57. @dadovanpeteghem #DF2015 Build garages Participate in garages Buy garages
  58. 58. @dadovanpeteghem #DF2015 Ahold buys Bol.com for 350 million euro: ‘logical acquisition’
  59. 59. @dadovanpeteghem #DF2015 5. Ship it! Seriously, ship it! PROCESSES
  60. 60. @dadovanpeteghem #DF2015 We plan for 2020 while we could be dead by 2017
  61. 61. @dadovanpeteghem #DF2015 WHO ARE WE TODAY? WHO DO WE WANT TO BE BY 2020? 90 DAYS SPRINTS HORIZON VISION TOMORROW STRATEGY
  62. 62. @dadovanpeteghem #DF2015 THE QUICK SHALL INHERIT THE EARTH Fast is better than slow. While slow is adding unnecessary embellishments, fast is out in the world.
 And that means fast can learn from experience while slow can only theorize. Those who ship quickly can improve quickly. So fast doesn’t just win the race. It gets a head start for the next one. Facebook Little Red Book
  63. 63. @dadovanpeteghem #DF2015 FROM maximum validated product TO minimum viable product corporates disruptors
  64. 64. @dadovanpeteghem #DF2015 “If you are not embarrassed by the first version of your product, you’ve launched too late.” Reid Hoffman Co-founder LinkedIn / VC
  65. 65. @dadovanpeteghem #DF2015 REALIZE QUICK WINS IN THE FIRST 90 DAYS
  66. 66. GO PAPERLESS :-)
  67. 67. @dadovanpeteghem #DF2015 6. Digital Leadership Bring digital IQ in the board LEADERSHIP & CAPABILITIES
  68. 68. @dadovanpeteghem #DF2015 “If you can't understand the new world of digital, fire yourself. Build an executive team that is digital- first. Make sure there is a techie on the board of directors. If the board has a low digital IQ, the company will have a low digital IQ” George Colony CEO Forrester Research
  69. 69. @dadovanpeteghem #DF2015 Members of Disney’s Board Jack Dorsey (CEO, Twitter) Sheryl Sandberg (COO, Facebook) Orin Smith (CEO, Starbucks) Former members: Steve Jobs (CEO, Apple) Judy Estrin (former CTO, Cisco)
  70. 70. External specialists @dadovanpeteghem #DF2015 + Internal Leader "The Chief Digital Officer"
  71. 71. @dadovanpeteghem #DF2015 Atif Rafiq, former Amazon and Yahoo executive. Now CDO of McDonald’s since 2013. “Our objective is to be ready to move at the pace consumers are.”
  72. 72. @dadovanpeteghem #DF2015 McDonald’s has a Digital Transformation Team with people coming from Facebook, Yahoo, Microsoft, PayPal, AOL and various other tech companies. The team is set to grow to 200+ employees within the
  73. 73. @dadovanpeteghem #DF2015 Rachel Haot became the CDO of New York City in 2011, but after surpassing every target, she became CDO of New York State and won the CDO of the Year 2014 Award. “Our digital goals are using innovation to better serve constituents and using technology to drive the economy.”
  74. 74. @dadovanpeteghem #DF2015 INSIDE OBAMA’S STEALTH STARTUP President Obama has quietly recruited top tech talent from the likes of Google and Facebook. Their mission: to reboot how government
  75. 75. @dadovanpeteghem #DF2015 TODD PARK HAS JUST 18 MONTHS - UNTIL THE OBAMA ADMINISTRATION ENDS - TO RECRUIT A TECH CORPS OF 500. “WHAT WE REALIZED
 WAS, THIS COULD BE A
 RECIPE FOR
 SOMETHING LARGER,”
 THE PRESIDENT
 EXPLAINS. IF THE TECH
 TEAM SUCCEEDS, IT
 COULD TRANSFORM
 AMERICANS’
 ATTITUDES ABOUT GOVERNMENT.
  76. 76. @dadovanpeteghem #DF2015 7. Introduce agile platforms Replace the lagging systems. INFRASTRUCTURE
  77. 77. @dadovanpeteghem #DF2015 FROM lagging fixed outdated expensive super-large TO agile cloud-based user friendly inexpensive custom
  78. 78. @dadovanpeteghem #DF2015 AGILE TOOLS Google Apps Showpad Skype 
 for Business Slack … Teamleader
  79. 79. INFRASTRUCTURE The 7 layers of Digital Transformation Know where to start… @dadovanpeteghem #DF2015 CUSTOMER
 EXPERIENCE LEADERSHIP &
 CAPABILITIES PROCESSES ORGANIZATION BUSINESS MODEL CULTURE
  80. 80. @dadovanpeteghem #DF2015 We are in digital kindergarten… We ain’t seen nothing yet.
  81. 81. @dadovanpeteghem #DF2015 Start your transformation The time is now. 1. Forget ideas, start solving problems 2. Involve everyone 3. Disrupt your own business model 4. Bring digital in the core of your organisation 5. Ship it: a horizon vision and a tomorrow strategy 6. Install digital leadership 7. Introduce agile platforms
  82. 82. @dadovanpeteghem #DF2015 GO ALL-IN
  83. 83. dado.vanpeteghem @duvalunion.com Duval Union Consulting Social Seeder founding partner @dadovanpeteghem #DF2015

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