1.
MMCMAN MACHINE COLLABORATION

2.
Hi, I’m Jo Caudron
@jcaudron
and I still have a job…

3.
Hi, I’m Jo Caudron
Active in digital since 1993
Internet entrepreneur involved
in 20+ start-ups.
Founding Partner of
Duval Union Consulting
@jcaudron
jo@duvalunion.com
@jcaudron
We make our clients
understand the impact of digital
to create transformational
strategies
and build future proof
organizations.

4.
Sold in +50
countries!

5.
DIGITAL DOES DISRUPT

6.
1995+
Music
Photography
Video Rental
…
2005+
Print Media
TV
Travel
HR
…
2015+
Retail
Banking/Insurance
Healthcare
Automotive
Logistics & Transportation
Education
Telco
Food & FMCG
…
2025
All Safe
havens will be
subject to
digital
disruption
…
The Waves of Disruption

7.
THE WORLD IS CHANGING…FAST
ARE YOU CHANGING WITH IT?

8.
PARADOX
TRANSFORMATION

9.
Industries are
challenged by digital
disrupters…

10.
$?/4.5M
Browser with built-in
bitcoin micropayments
$68M
Mobile-only
bank
$?M
SMB focused
bank
$118M
Humanized,
simple bank
$7M
Simple retirement
savings
$12M
mPOS
solution
$2.75M
Identity fraud detection
& insurance
$?/75M
BTC exchange, vault &
payment processor
$?/175M
P2P Lending at
fixed rates
$13M
Financial supply
chain management
To survive,
incumbents invest to
adapt & transform…
Investments the past 3 years

11.
Which accelerates
the disruption &
innovation of their
industry…

12.
Successful
transformation has an
unwanted effect on
employment
! FOMO leads to
faster adoption
of technologies
1
We need skills
employees
currently don’t
have
2
Many jobs
might simply
disappear
3

13.
… of Jobs will disappear in
the next 25 Years, according
to Oxford University
47%
but of course, nobody knows for sure…

14.
Automation enters the
white collar space fast…

15.
Companies
introduce
automation to…
(1) Cut costs
Or to…
(2) increase the
service level of
products/services

16.
QUIZ: WHO IS THE BEST
DOCTOR TODAY?

17.
QUIZ: WHO IS THE BEST
DOCTOR TOMORROW?

18.
If we don’t fix
employment, we
might have a King
Midas problem…
(if we have no proper employment, we
will lose income, spending power and
individual purpose, and the system as
we know it will collapse)

19.
MMCMAN MACHINE COLLABORATION
We need a long term
vision and strategy to
balance an acceleration
in technology with
meaningful
employment.

20.
OBJECTIVES 1
Help organizations execute their transformation strategy by
embracing automation
Valorize and secure existing employment by:
(A) Migrating people to focus on the complementary “human
skills” thus securing their current jobs
(B) Making certain jobs more accessible to people with less
functional skills but who have the human skills
2
Accelerate the applicability of AI/automation by
complementing machine capabilities with human intervention,
thus helping tech-companies to reach momentum faster
3

21.
First, let me introduce some concepts
we use in our methodology

22.
Automation
Time
Necessary Trusted Service Level

23.
The Necessary Trusted Service Level
(NTSL)
The Necessary Trusted Service Level
of a job or task is the level of
service that an organization,
customer or user expects/accepts
from the outcome of a job or task. It
is thereby the sum of the activities
done by a human and a machine to
complete the job or task.
NTSL = FUNCTION + EMOTION

24.
Time
0
1
2
3
4
5
Necessary Trusted Service Level
Levels of
Automation
Manual tasks
Dumb tool
Recommendations
Preparation
Validation
100% autonomous

25.
The Level Of Automation (LOA)
The Level of Automation is the level
to which a job or task can be
automated. We distinct 5 levels of
automation that are generic for all
tasks. 0 being the least automated
and 5 being the most automated.
LOA 0: no automation, 100%
manual tasks

26.
The Level of Automation is the level
to which a job or task can be
automated. We distinct 5 levels of
automation that are generic for all
tasks. 0 being the least automated
and 5 being the most automated.
LOA 1: Machine usage as a dumb
tool (e.g. text processing, …), mainly
manual tasks
The Level Of Automation (LOA)

27.
The Level of Automation is the level
to which a job or task can be
automated. We distinct 5 levels of
automation that are generic for all
tasks. 0 being the least automated
and 5 being the most automated.
LOA 2: Recommendations (e.g. in
shopping, social media, …) help
human tasks to be faster and more
relevant
The Level Of Automation (LOA)

28.
The Level of Automation is the level
to which a job or task can be
automated. We distinct 5 levels of
automation that are generic for all
tasks. 0 being the least automated
and 5 being the most automated.
LOA 3: Machine adds value to the
prepare work but human tasks are
needed to complete it
The Level Of Automation (LOA)

29.
The Level of Automation is the level
to which a job or task can be
automated. We distinct 5 levels of
automation that are generic for all
tasks. 0 being the least automated
and 5 being the most automated.
LOA 4: work is done mainly by
machine, human tasks are focussed
on validation, guidance and approval
The Level Of Automation (LOA)

30.
The Level of Automation is the level
to which a job or task can be
automated. We distinct 5 levels of
automation that are generic for all
tasks. 0 being the least automated
and 5 being the most automated.
LOA 5: 100% automation, our jobs
will be oriented at the pure “human
smarts” to complement machines that
are autonomous
The Level Of Automation (LOA)

31.
Lets bring it together in our Man
Machine Collaboration model

32.
Time
0
1
2
3
4
5
Necessary Trusted Service Level
Automation
Manual tasks
Dumb tool
Recommendations
Preparation
Validation
100% autonomous

33.
Time
0
1
2
3
4
5
Necessary Trusted Service Level
MACHINEASSETS
MACHINEASSETS
MACHINEASSETS
MACHINEASSETS
MACHINEASSETS
Automation
Manual tasks
Dumb tool
Recommendations
Preparation
Validation
100% autonomous

34.
Time
0
1
2
3
4
5
Necessary Trusted Service Level
MACHINEASSETS
MACHINEASSETS
MACHINEASSETS
MACHINEASSETS
MACHINEASSETS
Automation
Manual tasks
Dumb tool
Recommendations
Preparation
Validation
100% autonomous
Routine
Data storage &
extraction
Continuous

35.
Time
0
1
2
3
4
5
Necessary Trusted Service Level
HUMANASSETS
HUMANASSETS
HUMANASSETS
HUMANASSETS
HUMANASSETS
HUMANASSETS
MACHINEASSETS
MACHINEASSETS
MACHINEASSETS
MACHINEASSETS
MACHINEASSETS
Automation
Manual tasks
Dumb tool
Recommendations
Preparation
Validation
100% autonomous
Routine
Data storage &
extraction
Continuous

36.
Time
0
1
2
3
4
5
Necessary Trusted Service Level
HUMANASSETS
HUMANASSETS
HUMANASSETS
HUMANASSETS
HUMANASSETS
HUMANASSETS
MACHINEASSETS
MACHINEASSETS
MACHINEASSETS
MACHINEASSETS
MACHINEASSETS
Automation
Manual tasks
Dumb tool
Recommendations
Preparation
Validation
100% autonomous
Creativity
Social interaction
Quality Control
Contextualizing data
Visualizing
Physical Actions
Operating a Tool
Routine
Data storage &
extraction
Continuous

37.
Time
0
1
2
3
4
5
Necessary Trusted Service Level
HUMANASSETS
HUMANASSETS
HUMANASSETS
HUMANASSETS
HUMANASSETS
HUMANASSETS
MACHINEASSETS
MACHINEASSETS
MACHINEASSETS
MACHINEASSETS
MACHINEASSETS
Automation
Manual tasks
Dumb tool
Recommendations
Preparation
Validation
100% autonomous
Smart
Interfaces

38.
Starsky Robotics is developing
autonomous truck solutions where
human drivers can take remote
control whenever necessary.
This allows them to put this
technology must faster in the
market than when they should
have waited for a 100% safe
autonomous solution (NTSL)
An example
MAN CAPABILITIES
TOTAL CAPABILITIES TO REACH
NECESSARY TRUSTED SERVICE LEVEL (NTSL)
MACHINE
CAPABILITIES
They are not just hiring techies,
but also truck drivers!
+

39.
+
Starship Technologies, the
company leading the delivery
industry revolution with fleets of
friendly sidewalk robots is looking
for a Robot Handler
An example
MAN CAPABILITIES
TOTAL CAPABILITIES TO REACH
NECESSARY TRUSTED SERVICE LEVEL (NTSL)
MACHINE
CAPABILITIES

40.
Case: Fashion Store
TASKS SUBTASKS
Resources Repurposing Balance
Cash register
Racks
Helping
Greeting Payment Packaging ByeScanning
Intake new
goods
Showcase
products
Labelling Folding Filling
Style advice
Fitting
assistance
Small talk
Retrieving
goods
Customizing

41.
Case: Fashion Store
TASKS SUBTASKS
Resources Repurposing Balance
Cash register
Racks
Helping
Greeting Payment Packaging ByeScanning
Intake new
goods
Showcase
products
Labelling Folding Filling
Style advice
Fitting
assistance
Small talk
Retrieving
goods
Customizing
Automation ready

42.
Case: Fashion Store
TASKS SUBTASKS
Resources Repurposing Balance
Cash register
Racks
Helping
Greeting Payment Packaging ByeScanning
Intake new
goods
Showcase
products
Labelling Folding Filling
Style advice
Fitting
assistance
Small talk
Retrieving
goods
Customizing
Automation ready
Human assets required

43.
Case: Fashion Store
TASKS SUBTASKS
Resources Repurposing Balance
Cash register
Racks
Helping
Greeting Bye
Showcase
products
Style advice
Fitting
assistance
Small talk
Retrieving
goods
Customizing
Automation ready
Human assets required
Automated
save costs
invest in improving the NTSL

44.
5 steps to go from
theory to practice

45.
1. CREATE A DIGITAL
TRANSFORMATION STRATEGY
SCAN
INNOVATIONS
DETERMINE
IMPACT
NORTH STAR
VISION &
STRATEGY
BUILD
ROADMAP
INSTALL
DIGITAL
LEADERSHIP
BUILD DIGITAL
ORGANISATION

46.
Automation
Tim
Necessary Trusted Service Level
2. CREATE AN MMC STRATEGY
What about
TECH?
What about
JOBS?
Raise the NTSL
Cut Costs
OR

47.
3. PREDICT (FUTURE) TECHNOLOGY

48.
4. PREDICT (FUTURE) EMPLOYMENT

49.
5. CREATE A 3-5-7 MMC AGENDA
Plan for tech
development
and roll-out
Plan for
education,
training,
coaching, hiring,
interfaces, …

50.
“Technology
is neither
good nor bad,
it is neutral,
until it is
applied.”
— Gerd Leonhard

51.
about

52.
BUSINESS CONSULTING
IN A DIGITAL WORLD
founded in 2009,
currently a team of 15 experts.
We work for large global organisations.
We have a strong vision on the impact of
digital and act accordingly.
Thought Leading
No-Nonsense
Entrepreneurial
Reinventing
Positive
Accountable
We are
a-typical
consultants:
pragmatic advisors,
inspirators, coaches and
entrepreneurs.

53.
CONSULT COACH CONNECT INSPIRE BRAIN FACTORY
We listen and advise. We
offer a strategic approach
to transform your business.
We guide you through the
process, you come up
with the big ideas.
A strong transformation
strategy must originate
within the company.
We open your horizon;
connect you to both
established and start-up
companies. See the value
in partnerships.
We write books, we give
keynote presentations.
Our aim is to inspire.
or alternatively…
Pick our brains and let us
surprise you with our
transformation strategy for
you company.
We make our clients
understand the impact of digital
to create transformational strategies
and build future proof organizations.

54.
BUSINESS
STRATEGY
READINESS SURVEY
ASSESSMENT & RESEARCH
INSPIRATION
IMPACT ANALYSIS
FUTURE SCENARIOS
NORTH STAR VISION
TRANSFORMATION STRATEGY
STAKEHOLDERS & PROBLEMS
IDEATION & PRIORITIES
DIGITAL AGENDA
EXECUTIVE JOURNEY
TREND WATCHING
CONTINUOUSLY SCANNING THE
MARKET FOR NEW TRENDS
BUILDING
THE FUTURE PROOF ORGANISATION
CUSTOMER
EXPERIENCE
Continuously optimise
your journey,
pain points and touch
points
GROWTH
HACKING
Implement smart
techniques
to scale our
business
CHANNEL
HACKING
Reinvent your
channel
relationships for
a digital world
CUSTOMER RELATIONSHIP
SOCIAL
STRATEGY
Make social an
intrinsic part
of the business
INCUBATOR
PROGRAM
Stimulate internal
creativity
and bottom-up
innovation
(hackatons, …)
START-UP
BOOTCAMPS
Think, plan, act like a
start-up and build
the minimum viable
business case
CORPORATE
ACCELERATOR
Drive outside-in
innovation via
collaboration with
startups
BUSINESS (OPERATIONAL) MODELS
DIGITAL
LEADERSHIP
Asses, contain and
develop digital
savviness
DIGITAL
GOVERNANCE
Digital ownerships,
roles, policy, structure
Digital Office, …
MAN/MACHINE
COLLABORATION
Valorise your human
assets,
whilst supporting them
with machines
ORGANISATION

55.
FINANCE,
INSURANCE &
SERVICES
RETAIL
PUBLIC & NON-
PROFIT
INDUSTRY &
TECHNOLOGY OTHER
FINANCE, INSURANCE &
SERVICES
PUBLIC & NON PROFIT MEDIA & BRANDS
RETAIL INDUSTRY & TECHNOLOGY OTHER

56.
Find my slides on
www.speakersbase.com/jo
Need help? Book me and my team to
consult you!
www.duvalunionconsulting.com
@jcaudron
jo.caudron@duvalunion.com
00 32 475 43 80 98

57.
MMCMAN MACHINE COLLABORATION