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Social Media is an Art

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Presentation by Dado Van Peteghem at The Social Media Summit in Brussels

Publié dans : Médias sociaux
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Social Media is an Art

  1. social media is an art SOCIAL MEDIA SUMMIT @DADOVANPETEGHEM
  2. @DADOVANPETEGHEM DEARMEDIA GHENT
  3. most companies don't master the art of social media
  4. IF YOU DON'T MASTER THE ART, YOU HAVE TO PAY. FORGET PROMOTED POSTS AND PREROLLS. PUT YOUR MONEY IN CREATIVITY!
  5. STOP POSTING STUFF ABOUT YOUR PRODUCT OR SERVICE. 9 OUT OF 10 TIMES IT SHOULD BE ABOUT SOMETHING ELSE!
  6. MARATHON vs the sprint
  7. Glass House START BEING A
  8. Glass House START BEING A Show your DNA!
  9. Glass House START BEING A Show people!
  10. Glass House START BEING A Show people!
  11. Glass House START BEING A Show your culture!
  12. Glass House START BEING A Show behind the scenes!
  13. Glass House START BEING A Share the small stories
  14. Glass House START BEING A Share your history, nostalgia FTW!
  15. Glass House START BEING A Share your journey!
  16. Glass House START BEING A EMOTION IS TRIGGERING INTERACTION
  17. Glass House START BEING A Even in B2B… maersklinesocial.com
  18. Glass House START BEING A B2B ≠ “BORING TO BORING” :-)
  19. CONTENT START CREATING WORTH SHARING
  20. CONTENT START CREATING WORTH SHARING announcements < social objects
  21. CONTENT START CREATING WORTH SHARING It’s all about "social objects"
  22. CONTENT START CREATING WORTH SHARING It’s all about "social objects"
  23. CONTENT START CREATING WORTH SHARING It’s all about "social objects"
  24. CONTENT START CREATING WORTH SHARING It’s all about "social objects"
  25. Poetry of the post START MASTERING THE
  26. Poetry of the post START MASTERING THE There are a 1000 ways to post 
 something on social media. Most posts suck big time. Sorry :)
  27. Poetry of the post START MASTERING THE KLM knows how to do it right…
  28. Poetry of the post START MASTERING THE bol.com knows…
  29. Poetry of the post START MASTERING THE It's really in the details…
  30. Poetry of the post START MASTERING THE It's really in the details…
  31. Human START ACTING LIKE A NOT A TELEX!
  32. Human START ACTING LIKE A NOT A TELEX!
  33. Human START ACTING LIKE A NOT A TELEX!
  34. Human START ACTING LIKE A NOT A TELEX!
  35. Human START ACTING LIKE A NOT A TELEX!
  36. Thought leadership 
 is your ticket to Content commerce
  37. Content marketing vs. Content commerce Claim your thought leadership
  38. Claim your thought leadership
  39. Content marketing vs. Content commerce You need to convert down the line
  40. AMBASSADORS START ACTIVATING YOUR
  41. AMBASSADORS START ACTIVATING YOUR People over brands Every time.
  42. AMBASSADORS START ACTIVATING YOUR vs. Where would you click on?
  43. AMBASSADORS START ACTIVATING YOUR
  44. AMBASSADORS START ACTIVATING YOUR Interest Love Advocacy Co-creation Collaboration Receive Engage Share Input LATENT MANIFEST Become one The Connection funnel Social Media strategy Content Marketing
 strategy Ambassador strategy
  45. AMBASSADORS START ACTIVATING YOUR The management sets the example!
  46. THE SOCIAL MEDIA BLUEPRINT BRINGING IT ALL TOGETHER…
  47. THOUGHT LEADER GLASS HOUSE HUMAN BLOGPOST WHITEPAPER PHOTO VIDEO WEBINAR QUOTE INFOGRAPHIC SLIDESHARE LIVESTREAM PEOPLE WEBSITE SOCIAL
 CHANNELS NEWS LETTERS
  48. 3 ESSENTIALSTO MAKE IT HAPPEN DEDICATION TRAINING BUDGET
  49. From… ... to Company Social Media sidelines Social 
 in the core 2010 2015
  50. @DADOVANPETEGHEM DADO@DEARMEDIA.BE +32 474 826 807 THANKS
  51. 2) START CREATING CONTENT WORTH SHARING 3) START MASTERING THE POETRY OF THE POST 4) START ACTING LIKE A HUMAN. NOT LIKE A TELEX! 5) START CLAIMING YOUR THOUGHT LEADERSHIP 7) START IMPLEMENTING THE SOCIAL MEDIA BLUEPRINT 1) START ACTING LIKE A GLASS HOUSE 6) START ACTIVATING YOUR AMBASSADORS HOWTOWININ SOCIALMEDIA
  52. Q ?

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