What is the impact of social and mobile on big data? Why is it important and what are the challenges? And what about 'small data'?

1. Social, mobile and Big Data,
a match made in heaven?
Information Management Forum
jo@dearmedia.be
@jcaudron
donderdag 8 november 12 1

2. • a digital consulting company
• founded in 2009 by Jo Caudron
• our mission is to help you finding a new
balance between the certainties of
your traditional business and the
opportunities of innovations in
(digital) media
• our scope is everything in the digital
space, with focus on social, mobile,
tablets, location, connected TV,
new radio, ...
• We work for large European clients
@jcaudron
donderdag 8 november 12 2

3. Our Field of Activities
Mobile & Tablets
Online Media Social Media
Connected TV
Impact on traditional communication, media, business, ...
@jcaudron
donderdag 8 november 12 3

4. Order one (in Dutch)
www.MediaMorgen.com
@jcaudron
@jcaudron
donderdag 8 november 12 4

5. To get this started...
• Who is using? • Who is using?
- Twitter - an iPhone
- Facebook, Google+, ... - an Android phone
- LinkedIn, Plaxo - a Blackberry
- Pinterest - a Microsoft Windows phone?
- Email - a Nokia, Samsung, Sony
- LBS Ericsson, ...
- Augmented Reality - a tablet (iPad, Android, ...)
- Apple TV, Boxee, ...
@jcaudron
donderdag 8 november 12 5

6. A short history of everything (in media)
Analogue Digital
Connected (internet) Social
Everything is getting mobile
And the mobile eco-system will go to the living room very soon ...
@jcaudron
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7. Social Media
Key Insights
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8. Radio
@jcaudron
donderdag 8 november 12
TV
Print
Billboards
From ...
DM
Social Media
Marketing & Communication
Sales
The sky is the limit...
Service & Support
HR
... to
IT
Social Business
PR & External Commun.
R&D & Enterprise 2.0
8

9. @jcaudron
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10. Transparency
Closeness
Responsiveness
Speed / Agility
Authenticity
Connectivity
@jcaudron
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11. @jcaudron 7.000.000.000
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12. 2.000.000.000
@jcaudron 7.000.000.000
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13. 1.500.000.000
2.000.000.000
@jcaudron 7.000.000.000
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14. 6.000.000.000
1.500.000.000
2.000.000.000
@jcaudron 7.000.000.000
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15. The Future is
‘Mobile’
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16. Mobile is the
Biggest!
su b s
o ne
le p h
n mo b i 2010
6 billio so ld
were
l io n
1 bi l
@jcaudron
donderdag 8 november 12 16

17. Apple will continue to dominate the
market for the next coming years.
@jcaudron Source: Forrester March, 2012
donderdag 8 november 12 17

18. Semantic Web
Machine-to-machine
Decentralized (machine-driven)
Artificial Intelligence Web 3.0 The Internet of Things
RFID & tagging
Sharing, Tagging, “favoriting”
Location Based Services
+Tag
Content Curation
Bottom-up Evolution of Navigation
Decentralized (user-driven) +Ask
The Life Web (micro-blogging)
Participative
Sharing, Tagging, “favoriting”, curation, …
Dynamic & Rich Experiences Web 2.0 Social Networks (Facebook, …)
Interaction with others
Anything, Anytime, Anyplace (mobile, …): shift of time, place
and authority
+Search
Youtube, Flickr, …
Blogs
Portals
Top-down
Centrally owned
Browse
Consumption-oriented Web 1.0 Sites
Static information Life Event Structure
Interactive Services
Monolithic Modular Atomic
Closed Open
@jcaudron
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19. Mobile as Second
Screens for the World...
@jcaudron
donderdag 8 november 12 19

20. Mobile amplifies
the power of
social...
@jcaudron
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21. Mobile is driving the
cloud today...
@jcaudron
donderdag 8 november 12 21

22. @jcaudron
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23. Corporate
Owned,
Personally
Enabled
CoCe BYOD CoPe
@jcaudron
donderdag 8 november 12 23

24. Social is per definition
NOT mass
communication and
interaction
It is communication and
interaction of masses of
niches
@jcaudron
donderdag 8 november 12 24

25. @jcaudron
BIG DATA!
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26. All the traditional
Tweets
(structured) input
Check-ins
Mobile Stuff The quantified self
(Youtube) videos Facebook Stuff
Spotify Streams
Machine2Machine
Sensor data
(IoT)
@jcaudron
BIG DATA!
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27. @jcaudron
donderdag 8 november 12 27

28. Social, mobile and big data,
a match made in heaven?
@jcaudron
donderdag 8 november 12 28

29. 70.000 hours of new video on Youtube
3.000.000 FourSquare check-ins
68.000.000 apps downloaded
3 billion Google searches
985.000.000 posts on Facebook
5.184.000 Instagram pictures
145.000.000 tweets
@jcaudron Unstructured Data
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30. oops
@jcaudron
BIG DATA!
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31. How does the social and mobile data-buzz becomes meaningful?
From manual to machine?
@jcaudron
donderdag 8 november 12 31

32. How do you get unstructured thoughts,
emotions, intentions, opinions, ...
of billions of people in a database?
?
@jcaudron
donderdag 8 november 12 32

33. You can use social media
and big data to predict
the future of the world
@jcaudron
donderdag 8 november 12 33

34. But can you predict the
next purchase of
one individual?
- who’s able to work out the
actual business rules?
- what business people are able
to use these rules to do
business?
@jcaudron
donderdag 8 november 12 34

35. Can BIG
become SIMPLE
enough to
create
BUSINESS value?
@jcaudron
donderdag 8 november 12 35

36. Social, mobile and big data,
a marriage of convenience?
@jcaudron
donderdag 8 november 12 36

37. Maybe there is another
match made in
heaven?
@jcaudron
donderdag 8 november 12 37

38. Relevant individual solutions
Mobile
B I G
feed trends
SMALL
DATA add live
DATA Apps
+
intelligence Location
+
Profiles
+
Social
Recommendations
@jcaudron
donderdag 8 november 12 38

39. Who should own big data in
your company?
@jcaudron
donderdag 8 november 12 39

40. Radio
@jcaudron
donderdag 8 november 12
TV
Print
Billboards
DM
Big Data
Marketing & Communication
Sales
Big Data Ownership
Service & Support
HR
Big Data
IT
PR & External Commun.
R&D & Enterprise 2.0
40

41. Social, mobile and Big Data,
a match made in heaven?
Information Management Forum
jo@dearmedia.be
@jcaudron
donderdag 8 november 12 41