You have undoubtedly heard countless references to Generation Z, Millennials, Baby boomers, etc. and how these different generations approach digital, but what does this really mean for your business? How do you keep attracting all of these people to your offering now that some people shop online more and visit less stores, while others don't use modern technologies. This is a complex problem both incumbents and challengers are facing in every industry. We believe all companies need to address this problem during their Digital Transformation, to avoid losing important demographics to their (new) competitors. Here is our take on how you can do that. You need to seriously consider your own Digital Transformation to prepare your business for the future. Check out our book on Digital Transformation or contact us to advise your business, we can help you.

1. UNDERSTANDING THE
DIFFERENT GENERATIONS
IN DIGITAL TRANSFORMATION

2. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
This is one of the many complex problems
your organization faces today. You have to
address this problem during your Digital
Transformation, to avoid losing important
demographics to your (new) competitors.

3. We are DearMedia, a consultancy company
that helps companies master digital
strategies and transformation.
CLICK FOR MORE INFO

4. We wrote a book on
Digital Transformation.
BUY THE BOOK NOW

5. “We should study the
effects of mobile on our
millennial demographic!”
“Shouldn’t we include
Generation X?”
UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
What people talk about in business

6. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
GENERATION WHAT…
DOES IT MEAN FOR MY BUSINESS?

7. Age does not define how digital savvy you are
Spotify, Snapchat, Netflix, Airbnb
UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
Physical age DOES NOT
define digital savviness

8. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
Age is whatever you think it is.
You are as old as you think you are.
- MUHAMMED ALI

9. MENTAL AGE
CLASSIC GENERATION
CONVERTED GENERATION
DIGITAL GENERATION
RUPTURE GENERATION
BUSINESS
STRATEGY
THIS IS EASIER TO UNDERSTAND
AND INTEGRATE INTO YOUR
THAT’S WHY WE USE A
DIFFERENT MODEL BASED ON
UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS

10. “What I have works fine,
I don’t get all this Internet stuff.”
1. CLASSIC GENERATION
UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
A mentally older
generation that will
not go digital soon
Makes you stretch
the traditional
business model

11. “I like some of this digital stuff,
I just need someone to show me.”
2. CONVERTED GENERATION
UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
Slowly getting
involved with digital
and embracing it
Expect digital to be
a translation of the
traditional services

12. “I can’t imagine my life
without being connected.”
3. DIGITAL GENERATION
UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
Still knows old business
models but rapidly
adopts new ones
Constantly
looking for better
experiences

13. “Why can’t I swipe??
I don’t want to wait!”
4. RUPTURE GENERATION
UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
Raised with new
concepts that
are the norm
Expect everything
when and where
they want it

14. How do you work for all of these generations?
UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
How can you fulfill all
of their expectations?

15. YOU
CAN’T
UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS

16. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
Their preferences vary so much that they
require different approachesdifferent approaches

17. So I just pick 1 then?
UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS

18. DIGITAL
TRANSFORMATION
… TOFROM …
Our advice: Don’t go all-in on one generation.
The future of each traditional company is to evolve
from a monolithic approach to an ecosystem
consisting of complementary/competing businesses.
UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS

19. Our advice: Don’t go all-in on one generation.
You will still focus a lot on the “mothership” to keep
it profitable as long as possible, but you will have the
opportunity to innovate for new generations.
UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS

20. What is happening today
CLASSIC CONVERTED DIGITAL RUPTURE
Influence
Where the digital
investments are focused, but this
is mainly fixing the basics
Where the real
innovation is happening
and more investments are
needed
Where most of the
money is
UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS

21. Traditional players
How traditional players approach this
CLASSIC CONVERTED DIGITAL RUPTURE
Only a small part of their business is focused online, where they are mainly “fixing the basics”.
They still work with a traditional business model (even in digital) to focus on the classic and
converted generations. They struggle to draw in the digital generation through new business
models and ideas.
UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS

22. Digital challengers
How digital challengers approach this
CLASSIC CONVERTED DIGITAL RUPTURE
Digital challengers have the majority of their business focus online, with new innovative
business models that capture the digital and/or rupture generations.
They are also moving offline in their own way, to attract as much of the wealthier
Converted and Classic generations as possible.
UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS

23. Digital challengers
May the best team win ;-)
CLASSIC CONVERTED DIGITAL RUPTURE
UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
Traditional players

24. UNDERSTANDING THE DIFFERENT GENERATIONS IN DIGITAL TRANSFORMATIONDIFFERENT GENERATIONS
If your team needs HELP
CONTACT US

25. DADO@DEARMEDIA.BE
DADO
VAN PETEGHEM
Managing Partner
@JCAUDRON
JO@DEARMEDIA.BE
JO
CAUDRON
Managing Partner
@SDWOUTERS
SAM@DEARMEDIA.BE
SAM
WOUTERS
Strategy Consultant
@DADOVANPETEGHEM
@IMKEDIELEN @NICKVINCKIER
HELENA
VAN EYKEREN
Strategy Consultant
NICK
VINCKIER
Strategy Consultant
HELENA@DEARMEDIA.BE NICK@DEARMEDIA.BE

26. CLICK TO BUY THE BOOK NOW

27. UNDERSTANDING THE
DIFFERENT GENERATIONS
IN DIGITAL TRANSFORMATION