The document discusses the business opportunities and models associated with APIs. It notes that one API sees over 1 billion calls per day. APIs allow partners to build apps and services that integrate with the API provider's data and services. API providers generate income from apps, partners, and various business models like infrastructure-as-a-service, affiliate programs, and advertising. Successful APIs have many partners and apps integrating with their services, which drives more revenue and business opportunities.

1. THE NEW API
Adam DuVander @adamd
#newapi
Thursday, March 28, 13

2. BILLIONS AND BILLIONS
John Lemieux
Thursday, March 28, 13

3. BILLIONS AND BILLIONS
John Lemieux
Thursday, March 28, 13

4. BILLIONS AND BILLIONS
John Lemieux
Thursday, March 28, 13

5. $
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6. BILLIONS SERVED
At least one billion API calls every day
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7. AJ Batac
Thursday, March 28, 13

8. Chris Phan
Thursday, March 28, 13

9. Chris Phan
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10. Thursday, March 28, 13

11. Know Your Meme
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12. HOW OPEN?
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13. Know Your Meme
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14. API?
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15. API
Application
Programmer
Interface
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16. Flickr user demibrooke
Thursday, March 28, 13

17. $
APPS, PARTNERS, INCOME
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18. APPS
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19. Thursday, March 28, 13

20. Thursday, March 28, 13

21. Thursday, March 28, 13

22. Thursday, March 28, 13

23. Thursday, March 28, 13

24. Tap Tap Tap
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25. Thursday, March 28, 13

26. Thursday, March 28, 13

27. Thursday, March 28, 13

28. Dec 2010
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29. Dec 2010
Jan 2011
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30. Dec 2010
Jan 2011
Feb 2011
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31. PARTNERS
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32. Phone and SMS via API
Payroll, bookkeeping, ::yawn::
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33. Thursday, March 28, 13

34. PAYROLL VERIFICATION
Flickr user sco
Thursday, March 28, 13

35. PAYROLL VERIFICATION
Big API Partner
without additional
work
Flickr user sco
Thursday, March 28, 13

36. 1.5 MILLION PHONE CALLS / DAY
150,000 PARTNERS
TechCrunch Oct 17, 2012
Thursday, March 28, 13

37. Thursday, March 28, 13

38. $250,000
$1,000,000
$1,000,000
$2,000,000
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39. Yourself Select Partners Anyone
HOW OPEN?
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40. Thursday, March 28, 13

41. “If developers haven’t launched an app
yet, the chance they’ll launch and move
the needle for Retailigence is slim.”
Jeremy Geiger, Retailigence
Thursday, March 28, 13

42. “Partner-first,
not ecosystem-first.”
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43. Flickr user 704 Race
Thursday, March 28, 13

44. Thursday, March 28, 13

45. NETFLIX’S 800+ DEVICES
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46. Thursday, March 28, 13

47. INCOME
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$

48. $5.2 BILLION
2012 Mobile Revenue
Forbes Estimate
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49. $306 MILLION
Q4 Mobile Revenue
$1.2 Billion run rate
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50. “90% of what we do is business through APIs”
John Watton, Expedia Affiliate Network
Travolution, April 2012
$2 BILLION
Affiliate Network revenue
Thursday, March 28, 13

51. SO MANY BUSINESS MODELS
John Musser, ProgrammableWeb
bit.ly/apibizmodels
Thursday, March 28, 13

52. 4 BASIC API BUSINESS MODELS
John Musser, ProgrammableWeb
Thursday, March 28, 13

53. Email SMS Push
Storage Computing
INFRASTRUCTURE SELLS
Messaging, Storage, Computing APIs
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54. DISTRIBUTION
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55. Flickr user: f-r-a-n-k
Thursday, March 28, 13

56. Flickr user Pranavian
Thursday, March 28, 13

57. Thursday, March 28, 13

58. TV Listings News
ADS OPTIONAL
It’s either free or ad-free
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59. Affiliate API Store
Developer / Partner
Link Traditional
Affiliate
Program
$
AFFILIATE PROGRAM
Pay Developers When They Make You Money
Thursday, March 28, 13

60. Affiliate API Store
Developer / Partner
Link Traditional
Affiliate
Program
$
Affiliate API Store Full API
Developer / Partner
Purchase API Affiliate
Program
$
AFFILIATE PROGRAM
Pay Developers When They Make You Money
Thursday, March 28, 13

61. “We find that if our customers use any single integration, they
are three times as likely to convert to paid.”
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62. APPS PARTNERS
$
INCOME
THE NEW API
Thursday, March 28, 13