I gave this talk at ConvergeSC (convergesc.org). Applications, Lifestreams and Your Company: How to use social APIs to connect with and engage your audience in a way that is beneficial to both you and your customers.

1. Marketing Socially
Robyn Tippins
Community Manager, YDN
rtippins@yahoo-inc.com
1

4. Why?

5. Where are your customers?
83%
55%
Source: Universal McCann Wave 3 (April 2008)

6. Where are your customers?
83%
55%
Source: Universal McCann Wave 3 (April 2008)

7. How?

8. Viral

9. Forced Invite

10. Invite After Action

11. Lifestream actions

12. Lifestream actions

14. 1:1

15. Value

17. Objective
"You can build a great application that is used by millions of people, but if it
doesn’t help you with your business, what’s the point?"
Neil Patel, Search Engine Land

18. Awareness/PR

19. Traffic

20. Money

21. Mone
y

22. Where?

24. • #1 in 7 verticals
• 18 of Yahoo’s products are #1 or #2 in
their category
• 600M unique visitors a month, 260M
signed in
• 180B page views per month
• 235B user minutes a month
• Over 10B user relationships

25. Robyn Tippins
Community Manager
Yahoo! Developer Network
developer.yahoo.com
Sleepyblogger.com | Gamingandtech.com
Twitter: duzins
Email: robyn@sleepyblogger.com
Phone: 510-579-5558
YIM: therealrobyntippins | AIM: robyntippins