1. Effective advertising
in place of paywalls
www.lorneta.com
fb.com/LornetaAds @lorneta_ads

2. lorneta.com
What is Lorneta Project?
Lorneta is quiz-like online advertising platform.
It works as a gatekeeper for quality content. Consider it as a paywall –
the kind that you don’t have to pay a penny to get an access. We stand
against classic way of thinking about paywalls.
It is simple solution that connects different interests of three groups:
advertisers, publishers and users.
Mission
To build ecosystem based on understanding of relations existing
between advertisers, publishers and users.

3. lorneta.com
What kind of problems do we solve?
Businesses suffer from ineffective forms of online advertisement.
People in general are "blind" for most display ads – so money are
spent for nothing.
Publishers are in financial trouble because of lack of sufficient ways
to monetize website traffic.

4. lorneta.com
Solution
no
Correct? yes
Question about an ad
Answer 1
Answer 2
1. You can unlock content by pressing button with an answer.
2. Correct answer gives you full access to publishers website for
defined period of time, for example 12h.
3. Under unlocked part of website there is an additional exposition
of an advertisement’s reminder.

5. lorneta.com
Solution
1 Widget locks part of an article
2
Correct answer causes
instant access to article
Second ad exposition apears under
unlocked article 3

6. lorneta.com
Products
AdWall Answer the question to read further.
Basic variant of the Lorneta ad format.
With this solution, we guarantee that
users focus attention on your ad. The
answer to the question of the advertising
message in this case provides access to a
specific section of the website. As part of
After unlocking
increasing efficiency, we offer additional
display „ad-reminder", which appears in
an unlocked content.

7. lorneta.com
Products
MiniSurvey Answer the question to read further.
Do you have alergies?
Tool for building quick, taking a few
Yes
seconds surveys. It gives the ability to
I am not sure
collect information from the market in
No
non-aggressive, minimalistic form. In
practice, user during each subsequent
content blockade (eg, intervals 12 hours)
is presented with a question from survey After unlocking
list of a campaign. Collect feedback from
the market, generate leads ask for
opinions of profiled or wide range of Prize awaits for you.
Interested in solving more surveys?
Internet users.
Go to full survey

8. lorneta.com
Products
Answer the question to read further.
SellStream
The proposal applies to all who want to
effectively promote their e-commerce
offer. Efficient and maintenance-free
system to increase the sales potential Do you find this offer interesting?
for any type of e-commerce activity. For No Yes
now, the solution is in Alpha version. If
you are interested in SellStream offer let
After unlocking
us know: hello@lorneta.com. You will
get to benefit from this unique service Offers you might be interested in:
in the first place.
Go to see more products

9. lorneta.com
Effects
CTR Brand awareness User acceptance
11x higher 50x higher
2% than standard ad formats than paywalls
Increased opportunity to focus on the content of
an internet advertising
Visitors engage in dialogue with advertisment. With the formula of quiz, marketers
have additional control of creating richer advertising message. We give you powerful
tool for increasing brand awareness.
Efficient acquisition of valuable clicks
With the dual banner exposition - before and after unlocking website content - you'll
receive an effective tool (average CTR = 2%), which can be used for the purpose of
efficiency campaigns.

10. lorneta.com
Business model
Feedback data
Advertisers Lorneta Publishers
30% commission
Lorneta helps to increase publishers incomes and
participates by taking around 30% commission on money
flow.

11. lorneta.com
Market
Global trends in expenses on advertisement (in USD milions annualy)
Newspapers &
magazines ads
Online ads
2010 2011 2012 2013 2014
Polish market data
610
$681 mln – expected online ads Expenses (mln USD) 496
expenses in 2012 Growth (y/y) 382
430
Polish online ads market growth 232
22% y/y
Display ads are more than 40%
of total expenses
Sources: iab.com, ZenithOptimedia

12. lorneta.com
Competition
Our adventages:
- Quiz formula is more intuitive for people
especially for touch screen devices
- Simplified paywall approach – one click away
from content
- We take no money from users
- High effectiveness for building awareness
- Non-aggressive and friendly advertising
platform
- Positive response and fast adaptation of users
- Fit for mobile devices

13. lorneta.com
Team
Pawel Pawelec Marcin Szepczynski
Product management Technical development
Over 10 years of experience in web-development Student of computer science with over 5 years
industry. He was studying computer science and of experience in programming. As a member of
quality management as a second faculty. Pawel local hacker space, he participates in building
loves frisbee and power kites. 3D printer. His favorite things are Star Wars
saga and Battlestar Gallactica.

14. lorneta.com
Timeline
Growing
production
Reaching first
team
100 mln PV/mo
First money
Building earned Rising
MVP capital
Past Future
On market
tests Establishing
sell forces
Independent
First
adserver
cooperations
integration
established Keeping on
growth

15. It’s good having you, we appreciate
any feedback from your side
www.lorneta.com
fb.com/LornetaAds @lorneta_ads