SWOT analysis (or SWOT matrix) is a strategic planning technique used to help a person or organization identify the Strengths, Weaknesses, Opportunities, and Threats related to business competition or project planning.

1. SWOTon business start-up strategy
PRESENTED BY DEWAN V.S. GROUP OF INSTITUTIONS INDIA

2. SWOT
S Define
characteristics of
the business or
project that gives
it an advantage
over others
STRENGTHS
O
List attributes in
the environment
that the business
or project could
exploit to its
advantage
OPPORTUNITIES
WIdentify
characteristics of
the business or
project at a
disadvantage
over others
WEAKNESSES
T
Address concerns
in the environment
that could cause
trouble for the
business or
project
THREATS
strategizes analytical framework for your organisation

3. SWOT
SWOT template: SMALL START UP CONSULTANCY
S
STRENGTHS
What advantages does your
organization have?
What do you do better than
anyone else, your
organization's Unique Selling
Proposition (USP)?
What unique or lowest-cost
resources can you draw upon
that others can't?
What do people in your
market see as your strengths?
What factors mean that you
"get the sale"?
W
WEAKNESS
What could you improve?
What should you avoid?
What are people in your
market likely to see as
weaknesses?
What factors lose you sales?
O
OPPORTUNITIES
What good opportunities can
you spot?
What interesting trends are
you aware of?
Which are the useful
opportunities you can adopt
to?
T
THREATS
What obstacles do you face?
What are your competitors
doing?
Are quality standards or
specifications for your job,
products or services
changing?
Do you have bad debt or
cash-flow problems?
Could any of your internal and
external weaknesses
seriously threaten your
business?
REASON OUT INTERNAL EXTERNAL MATRIX QUESTIONNAIRE

4. SWOT
SWOT template: SMALL START-UP CONSULTANCY
S
STRENGTHS
● Quick response with the
direct management to
cope with day-to-day
functionalities
● Customer-service
oriented relatively to
others as less number
of accounts
● Management of change
is straightaway
adaptable, if required
● Low overheads can
offer good value to
customers
W
WEAKNESS
● Market presence has to
be created to reach
large audiences
● Cash flow will be
unreliable in the early
stages
● Vulnerability to vital staff
being sick or leaving
● Budget constraints lead
to hiring of a shallow
skilled task-force in
certain areas
O
OPPORTUNITIES
● Business Development
expansions can lead to
future opportunities for
success
● Local government wants
to encourage local
businesses
● Large-size competitors
may be slow to adopt to
new technologies
● Optimize on founder’s
strong reputation in the
market
T
THREATS
● Developments in
technology may change
this market beyond our
ability to adapt
● A small change in the
focus of a large
competitor might wipe
out any market position
we achieve
● Other small
consultancies looking to
invade the marketplace
ANSWER REALISTICALLY

5. To get a better perspective try creating a graphical statistics and list
your strengths. When looking at them, think about them in relation to
your competitors. For example, if all of your competitors provide high
quality products, then a high quality production process is not a
strength in your organization's market, it's a necessity
STRENGTHS ANALYSIS

6. Identifying “real” weakness without a collaborative brainstorming possibilities with a variety of contributions
made by IE (internal & external) participants is limiting to the misinterpretation of the whole objective of SWOT
analysis
WEAKNESSES
● Qualitative marketing research such as focus groups
● Quantitative reports such as statistical surveys
● Experimental techniques such as test markets
● Observational techniques such as ethnographic (on-site) observation
● Competitive intelligence processes to help identify trends

7. A useful approach when looking at opportunities is to look at your strengths and ask yourself whether
these open up any opportunities. Alternatively, look at your weaknesses and ask yourself whether you
could open up opportunities by eliminating them
OPPORTUNITIES
Update technology and understand markets on both broad and narrow parameters
Watchout for changes in social patterns, population profiles, lifestyle changes, and so on
Current government policies and local trends can give you an eventful sights etc
BUSINESS DEVELOPMENT

8. PRODUCT
REGULATIONS
TRADE BARRIERS
MARKET
External and internal factors stemming from community and societal
changes can create a certain degree of threats. Developments in
technology may change this market beyond our ability to adapt.
A small change in the focus of a large competitor might wipe out
your current market position
THREATS

9. Business Managers apply’s various ways of
understanding SWOT matrix - to overcome critical factors
and to achieve objectives
➔ Prepare resourceful project plans
➔ Monitor results
➔ Map against plans
➔ Take corrective actions
➔ Create competitive positioning
➔ Build product differentiation
A degree of vertical integration, historical
responses to industry developments, and
various other factors will result you in giving a
better perspective of your business
SWOT matrix
THANK YOU

10. THANK YOU