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  1. 1. A.DWITESH Email :- dwitesh@gmail.com Mob 9666035968Skills: MARCOM, ATL, BTL, OOH, Outlet Branding, Events and Launches, Devising Sales Contests & Market Activation, Marketing Collateral Designing and Printing, Internal Communications An effective team leader with demonstrated capability to mentor and motivate teams, enhance performance and contribution levels. Focused and hard working with excellent communication and interpersonal skills; highly organized with proven presentation qualities. Possess comprehensive skill sets in exploring and procuring new business opportunities, promoting and creating brand awareness and competition analysis. Target oriented professional with proven managerial acumen backed by focused energies fostering business growth and target achievements.Education:  2003-05 –MBA (Marketing & H.R.) from Sri. Venketeswara University  2000-03– B.Sc from Priyadarshini Degree College (Affiliated to S.V University, Nellore)  1997-99 – 10+2(Mathematics, Physics, Chemistry) from Kora Jr. College, Nellore.  1996-97 – 10th from C.V.Raman High School, Nellore.Work Experience:Company : ING Vysysa Bank Ltd –Marketing Head , AP 25th Sept 2011Responsibilities:  Planning & Execution of Marketing Calendar for the Month.  Implementing Various Branding Elements in the branches.  Handling OOH(Hoardings and other visibility venues) for ING in AP  Branch Activation for various initiatives and product launches.  Design and implement Sales Contests for Banking and Wealth Management Products Con- tinually for the Branch teams and Sales Teams.  Conducting various LG activities (BTL and Branch Initiatives) as per the Calendar.
  2. 2.  Conducting Pure Brand-Salience Activities.  Designing and Printing Collaterals & Vendor Management.  Conducting internal events and communications (motivational AVs, Contest Theme Com- munications)Accomplishments:  Conducted ‘Banking Basics for Kids’ – a school activity for kids across 115 Schools(1 per Branch)  Implementing Various Branding Elements in Branches and ATM Outlets(regular, activa- tion – related)  Handling OOH(Hoardings and other visibility venues) for ING in AP  Devised and designed various sales-contests for Banking and Insurance products in the zone.  Standardized the planning and implementation of Marketing Calendar for the zone.Company: HDFC Bank Ltd–Regional Marketing Manager, AP (1st Sept 08 to 24thSept 2011) • Business generation activities; which include the following: o Customer acquisition o Lead generation o Increase awareness and visibility of our network- branch and ATM o Portfolio enhancement activities o Sales and branch staff productivity enhancement activities- contests and database generation using lead generation o Analytics based campaigns to increase cross sell and better mining of customer data available centrally o Servicing the branch and direct sales channel for all marketing and merchandising support • Monitor and Implement Product/ Marketing campaigns designed centrally: o Regional inputs provided during planning phase to ensure the plans are as impactful across regions o Sourcing of local partners/ media etc for campaigns
  3. 3. o Ensure awareness of these campaigns among the stakeholders in branches/ regional offices and sales teams by regular communication to end users. o Implementing and monitoring the activities • Brand custodian and increase awareness and salience in region: o Merchandising of network branches and ATMs o Increase awareness and equity of our brand, products and distribution in the region o Ensure brand is represented as per guidelines across the region • Budgetary and financial controls: o Annual budgets to be allocated into quarterly and monthly plans by channels o Vendor management and cost controls o Ensure cost savings by incurring expenses in a planned manner • Tracking performance of region :- o Tracking the performance of region against the objectives and fincon targets and working with senior stakeholders to ensure the same are met. o This involves working and communicating closely with senior regional manage- ment to provide adequate support to meet these • Regular competition tracking: o Network expansion, expansion of product portfolio o Marketing and promotion activitiesExperience:Company: Spencer’s Retail Ltd – Assistant Manager. Marketing – July 07 to Aug 31st 08Job Profile: Responsible for handling marketing operations for the region – which involves planning of ATL and BTL activities in consultation with the Zonal Marketing Manager and execute the same for the region  Handled entire marketing activities {A.T.L, B.T.L, customer loyalty program} for 22 store launches, resulting in a store traffic increase of 18% from the targeted in the first two weeks for store openings.  Rolled out the new “visual identity brand template” for A.P and Karnataka covering all formats (Hyper’s, super & dailies). This execution involved in-store signage program (marketing and institutional), store external façade treatment, developing standards for department fixtures, brand wall design and execution, wall / column treatments and staff uniforms  Conducted “Marketing Audits” to ensure complete compliance of marketing plan within the stores (across all formats)
  4. 4.  Responsible for the execution of “Visual merchandising” initiatives for the region in co- ordination with the marketing champions at the store. Also, co-ordinate the successful execution of in-store activities as part of the activations and alliances initiatives  Conceptualized and executed in “Store Events” to create excitement in shoppers  Part of the “store turn-around” team which focuses on the analysis of the weak performing stores and make merchandising and marketing recommendations  Responsible for roll-out of the “Regional Marketing Calendar”  Handle agency co-ordination in developing the marketing collaterals for entire region.  Identified new vendors for in store signage execution for the Zone and conducted training for the same.  Monitoring the field marketing budget for its effective utilisation and to undertake course- correction if required  Implementation of Central Marketing Initiatives ( Promotions, Advertising campaigns etc)  Local liaison with Corporate communications team at CalcuttaCompany: Videocon Industries ltd -- Marketing Officer –June 05 to June 07Job profile:  Manage brand communication mix with advertising agencies, designers, printers, etc.  Planning and implementation of Brand Communication related activities  Conceptualizing and executing branch level marketing activities such as dealer meets, campaigns and promotions.  Implementing sales promotional activities in all the areas where sales potential is very low  Monitoring the field marketing budget for its effective utilisation and to undertake course- correction if required.  Managing relationships with appropriate agencies and key accounts for organizing events consistent with the company’s/ brand’s image in the course of conducting various consumer/ trade promotions  Vendor management for Hyderabad Region  Organizing customer meets and press conferences  Ensuring in shop visibility of the brand through visual merchandising for entire Hyderabad Region covered with 13 districts  Coordination with the sales team for better understanding of market and conducting Melas to increase the sale  Preparing the cycle wise reports and Planning for next cycle  Coordinating with the service team for POP displays in all the counters  Promoter recruitment, training and performance monitoring  Conducting training programs for sales officers and ISD’s when a new product is launch  Maintaining Marketing stock Inventory for Hyderabad RegionPersonal Particulars
  5. 5.  Date of Birth :17 Sep 1982  Nationality : Indian  Gender : Male  Languages : Hindi ,English,TeluguDeclarationThe above achievements are a measure of my sincerity and capabilities to work in teams andsuccessfully execute any enterprising work. My capabilities enhance my confidence of mydeliverables with the right combination of your needs and my capabilities, I trust, we together canachieve the goals. Thank You (A.Dwitesh)